writing articles
DESCRIPTION
An article is a great way to bring more traffic to your website if it is professional writing... Here are a few tips to ensure that your article will take you to success.TRANSCRIPT
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01. Most important things when writing an article
Motivation
Topic Structure
Story
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02. Computer tools
Text editor
Word processors
Organizing system
Ex: Notepad, Text Edit, Text Wrangler
Ex: Microsoft Word, Apple Pages, Google
Docs
Ex: Calendar, Folder system, Organizing
software
1
2
3
4
Media Tools
Ex: Phone, Recording software, Photo &
Video editors
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03. An article is…
Part of a collection
One-to-many
Nonfiction
Written
~300 – 8,000 words
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4. Article Types
• Topic: General topic in depth • Length: Long (> 1000 words) • Tone: Wandering, thought
provoking
• Topic: Recent event • Length: Short (<1000 words) • Tone: neutral, direct
• Topic: Response to a product in the market
• Length: varies • Tone: fact mixed with opinion
• Topic: response to an event • Length: usually short • Tone: persuasive, highly
opinionated
Features News Reviews Commentary
Topic: promotion of product, event, or idea Length: varies Tone: opinionated, purpose-driven, accesible
Topic: highly focused and in-depth Length: very long (>2000 words) Tone: extremely formal, neutral
Topic: specific task Length: varies Tone: instructional, second person
Promotional Research How to
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5. Markets
Organizational
Circulations
Limited-
Circulation
Publications
Corporate
Publications
Internal
Publications
Mainstream
Publications
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6. Finding assignments
Reach out to existing contacts.
Tell any editors or publishers you know that
you’re available to write articles.
Tell your entire network of contacts.
A: Personal connections
Be familiar with the publication.
Search databases like Writer’s market.
Look for writer’s guidelines or submission guidelines.
Pitch to the right person.
B: Direct pitches
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7. Article Information
Where will it be published?
Who are my contacts?
What are the deadlines?
What length?
What is the procedure?
What is the goal?
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8. Research
Academic sources Books
4 2 3 1 5
Web search Online Databases Interviews
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9.
Editor Jargon
TK
= to come
Kicker/Kick=
Conclusion Lede
= first sentence
Nut graph
= first paragraph or paragraph
with the main point
Head
= headline
Dek
= line below the
headline
Subhead
= section headline or
secondary headline
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10. Blank Page Syndrome
… and fix the introduction after you’re done
writing
Just start writing Give extra attention to the
conclusion
Give yourself time Revise the introduction
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