writing and producing a newsletter by iris stovall leadership certification level 2 general...
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Writing and Producing a Newsletter
By Iris Stovall
Leadership Certification Level 2
General ConferenceWomen’s Ministries
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So You Want to Produce a Newsletter
Producing a newsletter is certainly an admirable
goal, but couldn’t you just as easily pick up the phone or send an e-mail?
How will having your news in print benefit you
or your organization?
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Important Things to Consider
•Purpose of the Newsletter•Your Audience•Type of News•Number of Readers•Frequency of Publication
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Staffing
Editor—
This person is primarily responsible for planning each issue; setting schedules and deadlines; leading; editing;
proofreading; obtaining copyrights; and verifying accuracy of information.
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Staffing
Writer(s)—
Excellent writing skills are essential; the writer(s) need
the ability to construct sentences and paragraphs
well and to make the words practically leap off the page
for the reader.
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Staffing
Photographer(s)—
Photographs should be captivating, close up, clearly
in focus, and should tell a story even if there are no
words.
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Staffing
Typist—
Having a qualified typist typing the news into readable format for editing is essential.
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Staffing
Graphic Artist—
This person will be adept at visualizing the printed page, creating graphics (or finding
excellent graphics), and designing the newsletter.
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Staffing
Desktop Publisher—
The desktop publisher uses computer software to arrange the newsletter. This person
needs to understand line spacing, headline and text fonts, layout, information
boxes, and graphics.
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Staffing
Proofreader—
The editor, and/or at least one staff member should look
over the final product critically and carefully for
typographical errors, punctuation mistakes,
misspelled words, and poor sentence structure.
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Newsletter Basics: What to Consider
•Your Expectations (or your company’s expectations)•Budgets and Other Boring (but necessary) Matters•Software, Paper, Supplies•Staffing•Production Plans•Production Costs (Printing)•Distribution
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The News—Heart of Your
Newsletter
The News—Heart of Your
Newsletter
•Hard News Story•Feature Story
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Production Schedule
•Plan the Issue•Give Assignments and Follow Up•Deadlines
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Newsletter Preparatio
n
Newsletter Preparatio
n•Name Plates and Mastheads•Columns•Fonts (Typeface)•Clip Art•Photographs•Graphs and Charts
•Headlines and Sub-headlines•Body Text Font•Photographs and information boxes•Text Boxes•Layout and Design
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Printing
Mailing Preparation
Mailing Distribution
Promotion and Distribution
Advertising
Using Copyright-Protected Materials
Learning More About Newsletter Production
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Closing Thoughts
1. Write for your intended audience.2. Keep the purpose of your newsletter in
proper perspective.3. Produce your news the best way you
can with the monies you have available.
4. Select your newsletter staff based on expertise, knowledge, availability, and dedication to the company’s objectives.
5. Give assignments and deadlines for every issue.
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Closing Thoughts (cont)
6. Use an appealing layout and design with fonts that are easy to read.
7. Graphics and photos should help tell the story.
8. Text boxes can highlight a portion of an article, or provide additional information.
9. Proofread, proofread, proofread.10. Don’t use someone else’s material
without permission.