Writing a Website Brief

Be ObjectiveWhat’s important

Who’s it for Nice to haves

Webusage

Increased useof tablet

Low bandwidthMobileUp 10%

Trust friend’sreferralsCommute

DifferentDevices

GettingfoundvsInbound

Outbound

Outbound:(

Inbound:)

BeingSocial

Help others first

Seek passionShare

Create interesting stuffWould youshare it?

Don’t advertise

1Bn active(Oct 2012)

200M active(Dec 2012)

175M registered(August 2012)

http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/

http://press.linkedin.com/about

ContentUnderstandkeywords

Lead with images or video

Keep it simple

Divide into sectionsHyperlink

Engaging titleand summary

Don’tForget

Support

Hosting

UpdatesEflyers

BackupSocial MediaMarketing

Awards

Deadline

Follow me

@BenKinnaird

I’ll help you marketyour business online