writing a great marketing plan: 7 essential elements
Post on 19-Oct-2014
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DESCRIPTION
90 Sec Decks is a series of presentations that neatly and clearly break down major marketing concepts for your consumption in 9 slides or less. All of the presentations are provided under a Creative Commons Attribution 3.0 Unported License, so by all means download, modify, share and enjoy! All I ask in return is an acknowledgement link. In this installment, I cover the 7 essentials you need to cover for an effective, actionable marketing plan.TRANSCRIPT
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
Writing Great MarketingPlans: 7 Essential Elements
Smart marketing in 9 slides or less
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
To be effective, any marketing planshould contain 7 basic elements.
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
“Why am I doing this?”
Outline the situation, and why amarketing solution is necessary
Wy1
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“Who am I marketing to?”
What are their:
Know yourcustomer
Wo2
• Likes/dislikes?• Age groups?• Interests?• Incomes?• Locations?• Opinions?
Image by Ann Cutting
Created by Jason Amunwa | jaffydesigns.com/blog Creative Commons Attribution 3.0 Unported License
“What do I want them to do?”
Make your objectives SMART:Specific, Measurable, Achievable, Realistic, Time-driven
“…persuade goat-farmers tobuy $627’s-worth of milkingequipment by 2011, woo,yeah!”
Wt3
“…dominate the goat-milking industry, woo,
yeah!”
“We’re going to…”
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“How am I going to reach them?”
Online advertising? Email? Social media? Content marketing?Direct mail? Field events? TV? Press releases? Door-to-door salesmen?
Sandwich boards? Skywriting? PPC? SEM? SEO? WTF? Twitter? Branding?Facebook ads? Billboards? Bus wraps? Sweepstakes? Radio? Yellow Pages?
Sign-spinners? Balloons? Magazine ads? User-generated content?
For each channel, state:#1 What you’ll do
#2 Why it makes sense{
Hw4
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Plot out each channelover time & look foroppty’s to overlap &integrate
…and don’t forget toaccount for lead time!
“When am I going to do all this?”Wn5
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“How much am I going to spend?”
Figure out your totalbudget, and divide it upacross your proposedmarketing channels.
$$6
Image by Ron Levine
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“How will I measure success?”
Sales?New subscribers?Website traffic?
Retweets?
Which metrics are important?(tell me, dammit!)
Su7
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Let’s face it:
Marketing ishard work
Ensure the effort’sworth it with a goodplan.