writing
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7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 1/21
“GET IT RIGHT”
Test Your Writing Skills:
PRSSAOctober 20 200!
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 2/21
"Writing is easy. All you do is stare at a blank sheet ofpaper until drops of blood form on your forehead.“
-Gene Fowler
W"#t is $riting%
“I get a ne warm feeling whenI'm doing well, but that pleasureis pretty much negated by thepain of getting started each day.
et's face it, writing is hell.!
7/18/2019 Writing
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Ti&e '#n#ge&ent
Hur(les
7/18/2019 Writing
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Writers )lock
Hur(les
* #n in#bilit+ to ,ut $or(s on ,#,er-be it # ter&,#,er ,ress rele#se blog ,ro,os#l e.&#il b+line(#rticle/
7/18/2019 Writing
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We #ske( 1 PRSSA &e&bers“W"#t ,#rt o3 $riting kee,s +ou u, #t nig"t%”
Your $orl(
7/18/2019 Writing
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* Press rele#ses 45co&ing u, $it" # c#tc"+ cre#ti6e"e#(line #n( le#( ,#r#gr#,"57
* Rese#rc"* 'eeting (e#(lines 45stu33 like t"is $"ere I #&#ske( to co&e u, $it" so&et"ing inst#ntl+57
W"#t sort o3 $riting #ssign&ents t+,ic#ll+
,ose t"e gre#test c"#llenges%
Your $orl(
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 7/21
* '#ke boring stories soun( interesting
* Poor (irection 3ro& ,ro3essor 458ust (o $"#te6er+ou like957
* ong ,#,ers on # s"ort i(e#
* O,.e(s;o,inion ,ieces
* Person#l;cre#ti6e #ssign&ents 45I "#te $riting
#bout &+sel3957
Your $orl(
7/18/2019 Writing
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P#in Points
* being to t"e
,oint
* t#king it 3ro&
#cce,t#ble to
#$eso&e
* AP st+le
* getting st#rte( ;
intro(uctor+
,#r#gr#,"
* 6oc#bul#r+ c"oice
*$ritingi&,#rti#ll+
* etc9
50%
comingup
with
an
originalidea
26%
copy flow,
proper wordand phrase
transitions
13%
grammar,spelling and
punctuation
11%
varied
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 9/21
Is t"ere #n+t"ing sc#rier t"#n t"is%
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 10/21
Ho$ (o +ou s,en( Sun(#+ nig"ts%
A6oi( t"e Sun(#+ <ig"t S+n(ro&e/
'#n#ge +our ti&e
Print #n( ,roo3A secon( set o3 e+es
Write 3or +our #u(ience;client
Rese#rc" #"e#( o3 ti&e
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 11/21
Sol6ing Writers )lock
Julia Hood, Editor PRWeek:"When you're stuck, go off and dosomething else. The brain will keep workingon it behind the scenes. Often you will kickstart the process by going away. But, makesure you go right back and keep going.Don't lose the thread.
Darryl Salerno, PR industry consultant:"!editating, long, calming walks and eercising will take your mind off theassignment and enable you to clear your mind."
Richard Harte, PhD:"#dentifying the obstacles to your block. $ill%out this sentence& "Because of , # cannot write this paper, release, etc." (ow, list the three stepsyou'll take to o)ercome that obstacle."
7/18/2019 Writing
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Writing is re.$riting
T"e onl+ t"ing
$e "#6e to 3e#r
is 3e#r itsel39
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 13/21
George Or$ell
“A scru,ulous $riter in e6er+ sentence t"#t
"e $rites $ill #sk "i&sel3 #t le#st 3our
=uestions t"us:
* W"#t #& I tr+ing to s#+%
* W"#t $or(s $ill e>,ress it%
* W"#t i&#ge or i(io& $ill &#ke it cle#rer%
* Is t"is i&#ge 3res" enoug" to "#6e #n e33ect%”
7/18/2019 Writing
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Or$ell?s Gui(elines
<e6er use # &et#,"or si&ile or ot"er 3igure o3 s,eec"9
<e6er use # long $or( $"ere # s"ort one $ill (o9
I3 it is ,ossible to cut # $or( out #l$#+s cut it out9
<e6er use t"e ,#ssi6e $"ere +ou c#n use t"e #cti6e9
<e6er use # 3oreign ,"r#se # scienti3ic $or( or #
@#rgon $or( i3 +ou c#n t"ink o3 #n e6er+(#+ Englis"
e=ui6#lent9
)re#k #n+ o3 t"ese rules sooner t"#n s#+ #n+t"ingoutrig"t b#rb#rous9
7/18/2019 Writing
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George Or$ell 290
* “Te>t &ess#ging is ruining t"e Englis"l#ngu#ge9”
* 8unior e&,lo+ees #re #l$#+s in t"e
c"#ts,e#k &in(set9
* PR;8ourn#lis&
Then: “Write like you speak.”
Now: “Write like you type.”
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 16/21
T"e S$eet 4not7
lol lau!hin! out loudro"l rollin! on the "loor lau!hin!ttyl talk to you later idk # don$t know
%c %ecause%tw %y the wayom! oh my !od!t!&!'! !ot to !o
%r% %e ri!ht %ack(l)&(ls (leaseily # lo*e youmy +' my two centsimo in my o(inion
.k .ust kiddin!noo% new%iew&e whate*er
7/18/2019 Writing
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T"e )r#n( o3 YOB 290
* Think be3ore +ou
* A6oi( "+steri#
*A6oi( cut #n( ,#ste s"ortcuts
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 18/21
Cuestion
* Ho$ &#n+ o3 +ou
"#6e re#( # book in
t"e ,#st +e#r t"#t$#sn?t re=uire(
re#(ing%
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 19/21
Su&&#tion
* e#rn gr#&&#r #n( s+nt#>
* Re#( goo( $riters (#il+
ne$s,#,ers #n(
,erio(ic#ls
* Don?t be #3r#i( to t#ke# b#sic gr#&&#r course
<OW9
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 20/21
* Write # one.,#ge ,ress rele#se intro(ucing t"e,#,er cli,9 4Assu&e t"#t its ne6er e>iste( be3ore#n( t"#t +ou nee( to cle#rl+ #n( concisel+co&&unic#te t"e $"o $"#t $"en $"ere $"+ #n("o$ i&&e(i#tel+ to t"e re#(er97 )e #s ,ro6oc#ti6e#n( cre#ti6e #s ,ossible9
'+ c"#llenge to +ou
7/18/2019 Writing
http://slidepdf.com/reader/full/writing-5696da04e089c 21/21
“GET IT RIGHT”
Test Your Writing Skills:
PRSSAOctober 20 200!