Sloth$

Presenta5on$of$the$Big$Check$

We$fight$the$wrong$bakles$

•  The$ba'le$to$make$the$deadline$

•  The$ba'le$to$create$something$that$will$make$it$through$the$approval$process$

•  We$need$to$win$the$WAR$for$our$audiences’$aken5on$spans$

Just$do$it!$

•  Proceed$un5l$apprehended$

•  Leaders$say$no$to$concepts$

•  Show$them,$don’t$tell$them$

•  “Let’s$do$it$different$just$this$one$5me”$

Ques5ons?$

•  Steve$Crescenzo$(Write)$– steve@crescenzocomm.com$

– @crescenzo$

•  Jim$Ylisela$(Rewrite)$–  jylisela@gmail.com$– @jpyjr$

www.writeandrewriteblog.com$

@write_rewrite$