Wrigley's gum researchMichael wells

The companyWrigley's was named after the first CEO William Wrigley junior.

It was founded in 1891 in Chicago Illinois and has sold many different products in the food processing market.

The company leads the way with chewing gum and food knickknacks and confectionaries with a revenue of over 5 billion dollars and operates in over 180 countries with factories in 140 countries with 16000 employees.

The company originally sold soap and baking powder.

The Wrigley building Chicago Illinois

TV advertisingThe slogan that Wrigley's uses for their extra gum is “eat drink chew extra”.

The slogan is used as their main focus of the product is that it keeps your teeth and breath fresh and clean.

Their latest advert shows a man breaking up with some food that is supposed to be lingering about in his mouth.

Print ads used by Wrigley

Blue to represent that something is cool and calm

Picture of the product so that people knows what it looks like

Picture of the product also making up part of the slogan

Part of the slogan showing what it can stop

Makes the slogan look like a sequence, you eat then drink then chew

Slogan saying that it looks after your teeth which Wrigley focus on a lot as well as it being cool and calm product

Also using blue to make you think that it is cold and cool and refreshing product

Ads The ads that they use on the TV are usually funny with a

message that it can take care of your teeth. The ads are usually aimed at all ages from teens and up for

both male and female but most of the ads feature a male around the age of 35 with bright white teeth.

Their main image is being a cool calm product that everyone needs to keep their teeth clean on the move as one of their slogans is dental care on the move.

The product is scientifically proven that it cleans your teeth but they don’t normal focus on that it is scientifically proven they usually put it in small letters on the corner of the screen.