Forging a Mutually Beneficial Dutch Route to iGaming Regulation and

the Reform of the Gambling Market

16th May 2013

WrBNetherlands

For more information and to register your place visit wrbriefing.com/netherlands

ProgrammeForging a mutually beneficial Dutch route to iGaming regulation and the reform of the Gambling market

WrB Netherlands is set to offer the first post-election, exclusive and in-depth focus on the Dutch gambling regulatory changes, including a multi-dimensional view of both the reforms of the current gambling market and the future regulation of iGaming following the official publication of the draft legislation by the Dutch Ministry of Justice and Security in April.

Welcome

08:00 Registration

09:00 Chairman’s Opening RemarksJustin Franssen, Partner, Kalff Katz & Franssen Attorneys at law

UNDERSTAND THE DUTCH POLICY FRAMEWORK UNDERLYING GAMBLING & iGAMING REGULATION

09:10 Keynote address: creating a modern regulatory framework for iGaming in the Netherlands – announcing the draft iGaming legislation and the taxation model chosen for the Netherlands

Issues to be suggested for discussion by the Secretary: • Announcing the chosen regulatory model • Underlying considerations in drafting the regulatory framework • Key objectives to be achieved through the regulatory framework• Discussing the key challenges in the regulatory process • Key challenges to tackle following the publication of the draft regulatory

framework • Discussing the decision behind the gaming products permitted through

the new regulatory framework• The tax model and its implication for the gaming industry

Speakers to be announced soon

09:30 Political views on gambling and iGaming in the Netherlands – assessing whether a mutually beneficial route to regulation has been forged to benefit the consumers, the State and the operators

• Political responses to the suggested legislative framework on iGaming• Timeline for future developments and the current issues the Dutch

parliament needs to debate and decide on • Formulating effective enforcement measures to safeguard the consumer

- is the consumer sufficiently protected?• Key views on responsible gaming – assessing what needs to be done to

achieve the policy objectives to protect vulnerable consumers• Maintaining the well-established charitable causes in the Netherlands –

assessing how the draft regulatory framework will achieve this objective• Discussing tax models: what are the differing views on the chosen tax

system of the gaming industry and what is the reasoning behind them?

Speakers to be announced soon

10:30 Morning refreshments and networking

ENVISIONING THE IMPLEMENTION OF THE REGULATORY FRAMEWORK

10:45 Understanding the new Dutch Gaming Authority and its role in enforcing the regulatory framework

• Assessing the suggested regulatory model and taking into account the experiences of other regulators across Europe – sharing the Danish experience

• Structure of the Authority and its powers• 2 months on – the Authority’s approach to the Dutch gambling

regulations• Integrating the responsible gaming criteria and enforcing the measures

taken to protect the consumer• The Authority’s approach to the operators – challenges in

communicating with the international and local operators

Benjamin Jansen, Deputy Director Sanctions and Prevention Policy, Ministry of Security and Justice Netherlands Paul Tang, Board Member, Dutch Gaming Authority Tina R Olsen, Head of Legal Division, Danish Gambling Authority Eric van Vondelen, Consultant & Director, Eric van Vondelen Consultancy (Secretary of the former Netherlands Gaming Control Board) Moderator: Wes Himes, Managing Partner, Policy Action

11:30 Achieving responsible gaming in a complex multi-distribution channel environment

Does the new draft framework effectively protect the consumer and ensure a responsible gaming environment through all gaming channels? • The strengths and weaknesses of the framework for safeguarding

the players • Key considerations which still need to be raised and taken into account

Yvon Jansma, Director, Yvon Jansma Consulting Joachim Häusler, Responsible Gambling Manager, bwin.party Moderator: Pieter Remmers, Director, Assissa Consultancy Europe

12:15 Presentation: taxation models - finding the optimal model for the government and the operators

• How adequate and necessary is the chosen tax model in the draft regulatory framework?

• What are the potential complications and effects on the market stemming from the suggested tax model?

Frans Duynstee, Managing Partner, VMW TaxandVictoria Daniels, Head of International and Regulatory Tax, Betfair

Your partner in gambling regulatory change across the world

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For the full speaker list and more information go to wrbriefing.com/netherlands

Speakers include:

13:00 Networking lunch break

14:00 Building a regulatory framework with robust and effective compliance and technical standards

• Learning from international compliance and security providers to ensure a safe transition to online gaming with effective compliance measures in place

• Understanding best practices from other jurisdictions and applying them to the Dutch context – what are the key issues which must be taken into consideration?

• The timeline for developing the secondary legislation on compliance and technical standards

• Knowing the product requirements ahead of your (re-)launch on the Dutch market

John van Schaijk, Technical Director, GLI Europe Moderator: Roger Parkes, Director, Gambling Integrity Services

REFORMING THE DUTCH GAMBLING MARKET & HARNESSING THE COMMERCIAL OPPORTUNITIES

14:45 Presentation: New entrants to the iGaming market in the Netherlands - exploring the opportunity for partnerships in the field of sports and media with the gaming sector

• Analysing the advertising & marketing regulations available to operators • Assessing the new opportunities for partnerships with sports clubs and

media organisations – knowing the do’s and don’ts part of your Dutch marketing strategy

Jurian van der Meer, Managing Director, Endemol Games Chris Woerts, CEO, CWO Consulting

15:30 Afternoon networking break

16:00 Reforming the local Dutch gambling industry – considering the advantages and disadvantages for the local stakeholders

• How will the draft regulatory framework affect each sector of the industry?

• The implications of iGaming regulation in the Netherlands for the local industry

Benjamin Jansen Deputy Director Sanctions ans Prevention Policy Ministry of Security and Justice, Netherlands

Ewout Keuleers General CounselUnibet

Tjeerd VeenstraDirectorDe Lotto

Paul TangBoard MemberDutch Gaming Authority

Eric OldersCEOJVH Gaming

Tina R OlsenHead of Legal DivisionDanish Gambling Authority

• The structure of Holland casino and the appropriate path to its privatisation

• The implications of the possible privatization of Holland casino – the advantages and disadvantages for the local and international stakeholders

• Timeline for developments, key outstanding issues to decide on until 2015 • The lotteries: assessing the challenges in a changing commercial

landscape • The opportunities for partnerships between the arcade casino industry

and their transition to the online model (if they are permitted to – how will they approach it? In groups of 5/6 operators applying for one licence or individually? – commercial strategy)

• The monopoly on horserace betting and the expected impact of an open market

Eric Olders, CEO, JVH Gaming Eugène van ’t Hooft, Director, VAN Tjeerd Veenstra, Director, De Lotto Marieke van Schaik, Managing Director, National Postcode Lottery Moderator: Justin Franssen, Partner, Kalff Katz & Franssen Attorneys at law

16:45 Assessing the commercial viability of operating in the Dutch market under the new draft regulatory framework

• Suggested tax model and the viability of operating on the Dutch market• Key challenges which could arise from the suggested regulatory model • Continuing to participate in the ‘sector proposal initiative’: establishing

better communication with the local industry and the potential for building understanding between the regulator, government officials, land-based and remote industries

• How can all sectors co-exist, operate profitably, provide value and responsible gaming to players and revenue for the government?

• Expectations for the future and next key steps to take in the Netherlands

Ward Homminga, Director Business Development and Public Affairs, Sportech Plc Annemiek Hoogenboom, Country Director, Novamedia Ewout Keuleers, General Counsel, Unibet Malcolm Graham, CEO, PKR Moderator: Hans Anker, General Secretary, Goede Doelen Platform

17:30 Chairman’s closing remarksJustin Franssen, Partner, Kalff Katz & Franssen Attorneys at law

Your partner in gambling regulatory change across the world

Totally Gaming

Register online at www.wrbriefing.com/netherlands(quickest and easiest way to book)

Call our WrB delegate sales team on

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Send an email to shane.mortimer@clarionevents.com

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Sponsor WrB Netherlands to:

Build and enhance your image as the most trusted, first choice solution provider and problem-solver of the commercial challenges experienced by the global iGaming brands

Position yourself in front of the gaming industry’s upper management decision-makers and carve your space on the Dutch market by offering them your advice and solutions

Showcase your thought leadership and cement your industry-leading expertise paving the way for the operators to form the serious local and international partnerships they need in their efforts to capture the Dutch market

Contact us to find out how we can help you achieve your objectives in The Netherlands: Donna Oliver: +44 (0)20 7384 8107 • donna.oliver@clarionevents.comCheryl Cheong: +44(0)20 7384 8108 • cheryl.cheong@clarionevents.com

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16th May 2013

WrBNetherlands

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