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Several years ago when OSU

fans decided the right ORANGE

was in vogue, it seems all kinds of

ORANGE products began popping

up. People began to look for it in their

favorite shoes, clothing and depart-

ment stores. Fans began to ask, “CAN I GET THAT IN ORANGE?” Just about

the time I think I have seen everything,

someone walks past me with an

original ORANGE product that tops

them all.

It just so happens that ORANGE

“pops” well off of black, white and, yes,

gray. I’ve decided ORANGE is a very

distinguishing, flattering and unique

color, and that sets us apart from

most all the rest of the sporting world.

I like it. It’s distinctive. In fact, I

believe ORANGE makes people

look smarter.

After all, I bet the sharpest crayon

in your box of 64 was … ORANGE.

GO POKES!

KYLE WRAYVICE PRESIDENT ENROLLMENT MANAGEMENT & MARKETING

were added in 1949, 16 more in 1958,

and fluorescent hues in 1972 (of

course it happened in the 1970s).

Textile and manufacturing

companies caught on and began

cranking out all kinds of products

in various shades of ORANGE.

So, beware the bogus ORANGE!

There are ORANGE purses,

watches, boots, belts, cups, coffins,

wash-and-wear, underwear and

everything in between. If it can be

creatively crafted and communicated

to creators, they can make it in

ORANGE.

But the real question is: IS IT THE RIGHT ORANGE? There is amber,

apricot, tangerine, peach, pumpkin,

rust, burnt orange, safety orange …

you get the idea.

ORANGEI’VE BEEN THINKING OF

WRITING A BOOK.

One of suspense, intrigue,

mystery and all things “hot” inside

college sports. I’ll call it 50 SHADES OF

ORANGE. Surely that would have

been a better title of the book by

E. L. James. Even for those of you

who loved the new gray infused into

the uniforms last year, everyone

knows ORANGE is way more

steamy. I have some great ORANGE

neckties.

Perhaps I’d be better off steering

clear of the “shady” side of things and

focus on something I know a little bit

about: ORANGE. In 1903 Crayola

developed a new product called

Crayons. Eight basic colors were

produced, the brightest of which was

ORANGE. Forty additional colors

THEONE,TRUE

JULY 2012