wrap report anna & kristina’s grocery bag sponsorship program september 20 th , 2010 x 13...
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Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th , 2010 x 13 weeks. Successful Partnership. INTERAC Achieved: A direct association with W’s resident shopping experts Anna & Kristina A connection with viewers that INTERAC is the simple way to pay everyday - PowerPoint PPT PresentationTRANSCRIPT
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Wrap ReportAnna & Kristina’s Grocery Bag Sponsorship Program
September 20th, 2010 x 13 weeks
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Successful Partnership
INTERAC Achieved: A direct association with W’s resident shopping experts Anna &
Kristina A connection with viewers that INTERAC is the simple way to pay
everyday Approximately 60,000 contest entries – above average response 110 % on-air impressions 91% online impressions
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Positioned INTERAC as the simple way to pay everyday
Targeted women and talked to them about their favourite past-time - SHOPPING! And the thrill of the deal.
Leveraged the two names synonymous with shopping with W Network’s shopping experts - Anna & Kristina
Strategy
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Tactics The multi-faceted campaign delivered:
Program Sponsorship of Anna & Kristina’s Grocery Bag In-show Integration
• Anna & Kristina’s Grocery Bag and Oh So Cosmo :30 Vignettes :05 and :10 Billboards Lower 1/3rds Tagged On Air Promotion (OAP) spots Online Media
• Interactive Contest Microsite• Flash Game• Online Ad Units• Opt in
Outdoor Advertising
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Activity Summary
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In Show Integration
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INTERAC exposure during shopping and checkout scenes within five different episodes of Anna & Kristina’s Grocery Bag
In Show Integration
Lower 1/3 message was strategically placed during the integration scenes.
![Page 8: Wrap Report Anna & Kristina’s Grocery Bag Sponsorship Program September 20 th , 2010 x 13 weeks](https://reader036.vdocuments.us/reader036/viewer/2022070501/56816934550346895de08aae/html5/thumbnails/8.jpg)
INTERAC exposure during a fashion tip segment and checkout scenes within two episodes of Oh So Cosmo
In Show Integration
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Vignettes
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Shopping tip vignettes were produced (edit of existing footage) with INTERAC “brought to you by” message:
4 x :30 vignettes featuring Anna & Kristina – aired on W & VIVA1 x :30 vignette featuring Josie Dye from Oh So Cosmo – aired on
COSMO
Vignettes
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Billboards
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BillboardsCustomized sponsorship billboards were developed and aired during Anna & Kristina’s Grocery Bag
:10 cc with INTERAC Grocery Giveaway messaging 1 x :10 closed cap for W Network 1 x :10 closed cap for Viva
:05 bbd with INTERAC sponsored messaging 1 x :05 billboard for W Network 1 x :05 billboard for Viva
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Lower Thirds
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INTERAC messaging was included in a lower third message
Lower Third appeared on-screen for 10 seconds during each sponsored episode (13 weeks)
Lower Thirds
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On-Air Promo Tags
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On-Air Promo TagsFive second INTERAC tag was married to Anna & Kristina’s Grocery Bag
on-air promo spots:
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On-Air Results
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Online Media
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The following online media was developed for INTERAC:
Interactive Contest Microsite with Opt-in Flash Game Online Ad Units
Online Media
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Contest MicrositeMain Page with opt in:
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Flash Game:
Contest Microsite
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Ad Units
Big box - linking to microsite Big box - linking to client site
Leaderboard - linking to microsite
Leaderboard - linking to client site
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Online Results91% Achieved
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Contest MicrositeTotal Entries and Contest Winners:
Total Entries: 59,747
Grand Prize WinnerKim Martin
Instant Weekly WinnersWayne Chow
Sebastian SobisJulie Austin
Jocelyn TadeoPamela Vanheukelom
Josefine HerrJosie Tusa
Shelley Gross
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Contest MicrositeTotal Entries by Date
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Contest MicrositeTotal Entries by Age
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Total Entries by Province
Contest Microsite
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Outdoor Advertising
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Outdoor Advertising
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Outdoor Advertising
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Thank you!