AMITY BUSINESS SCHOOL

SUMMER INTERNSHIP: WEEKLY PROGRESS REPORTFor the Week Commencing: 21.05.15 to 26.05.15

WPR of: Week 1Name:Mukul Singh KushwahProgramme: Btech (ECE) +MBAEnrolment No: A2324811001 Project Title: New Product / Brand Developmentand Digital MarketingTargets for the week: Research on number of online shopping sites related with our product Twist-A-Drink cocktail recipe maker.Visit different divisions of the OMG Trends factory.Revision of selling price of Twist-A-Drink Cocktail recipe maker.Identification of customers for the product.Understanding the stock maintenance and supply chain management.Formulation of strategies for the launching the product.

Achievements for the week:After understanding the product and its features, I selected the online sites available for my product which are quite popular over internet and accessed by large portion of mobile users through mobile applications. I visited the manufacturing division of the factory to have an estimate of the cost of the material and labour. I followed black box approach to decide the price of the product. I surveyed different price quoted for the alternate product available in the market and which helped in defining a price range for my product for black box testing.I determined the potential customers for our product with help of B2B Alliances. They assisted me to determine the segment and class of my product to frame the marketing strategies.Due to uniqueness and innovation in our product, I discovered that my product is limited to an elite class that encompasses Golf club members, Clubs, Pubs, and people who have a bar in their house. Due to minority in the potential customer, I arranged the data record of those people who fall in elite class category with the help of telecom service provider. They provided me with the name and details of the elite class. It was followed by stock maintenance and a relation between supply & demand so that the product can penetrate the market. Future work plans: Selection of advertisement method and uploading product on different online shopping website selected earlier this week.