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    Six Mistakes to Avoid when

    Choosing a Cloud Integration Solution

    White Paper

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    Talend White Paper

    Six Mistakes to Avoid whenChoosing a Cloud Integration Solution

    Page 2 of 21

    Table of Contents

    Executive Summary ................................................................................. 3

    Introduction ........................................................................................ 3Six Mistakes to Avoid ............................................................................... 5

    Mistake #1: Mistaking a Point Solution for an Integration Strategy .......... 5

    Mistake #2: Believing Cloud Integration Requires Cloud-Specific Products . 6

    Mistake #3: Relying on the Big IT One-Stop Shop ............................ 7

    Mistake #4: Defaulting to Integration Leaders for a Cloud Solution....... 9

    Mistake #5: Underestimating the Importance of Vision ....................... 10Mistake #6: Overlooking Commercial Open Source ............................ 11

    Talends Approach to Cloud Integration ...................................................... 13Talends Vision for Cloud Integration ............................................ 13

    Talend Cloud: Data Management

    and Application Integration for Cloud ............................................ 15

    Cloud and Hybrid Deployment Options ........................................... 16

    Out-of-the-Box Cloud Integration Support ....................................... 17

    Talend for Cloud Integration: Make No Mistake ............................................. 18Talend, Open Core, and Commercial Open Source ............................. 19

    Talends Corporate Viability ....................................................... 20

    Easy, Affordable Path to Adoption ................................................ 21

    Evaluate Talends Integration Solutions ......................................... 21

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    Talend White Paper

    Six Mistakes to Avoid whenChoosing a Cloud Integration Solution

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    Executive Summary

    Cloud computing poses new operational data integrationchallenges, and vendors from across the spectrum will be

    pushing cloud integration solutionsbut many of these

    solutions typically come up short of expectations. This

    paper:

    Summarizes the new integration requirements broughtby the cloud

    Examine six seemingly obvious cloud integrationchoices and explains how they come up short

    Lays out Talends approach to data integration for thecloud

    Introduction

    Cloud computing is a reality that any senior IT manager has

    to face up to, both because it has become the buzzword of

    the day, and because it refers to several real inflection

    points in the evolution of computing. Cloud computing can

    deliver computing services in any of the following modes:

    Infrastructure as a Service (IaaS), such as AmazonElastic Compute Cloud (EC2) and Amazon Simple

    Storage Server (S3)

    Platform as a Service (PaaS), such as Amazon ElasticMapReduce, Windows Azure Platform, and Google App

    Engine

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    Software as a Service, such as SalesForce.com andNetSuite

    Public cloud offerings such as Elastic MapReduce have in

    turn opened up Big Data options for crunching data on

    hundreds or thousands of nodes without a long-term

    investment in infrastructure. Organizations of all sizes can

    benefitincluding small and medium sized businesses for

    which such technology would be out of reach.

    However, as organizations adopt cloud-based solutions

    alongside their existing on-premise systems, they face the

    following realities:

    Greater numbers of separate systems (e.g. databasesand applications)

    More heterogeneous systems (e.g. databases,services and applications from different vendors,

    built on different technologies)

    More heterogeneous technologies for developers andadministrators to learn and manage

    Multiplying points of integration among such systems Hybrid environments, that include private-cloud,

    public-cloud, on-premise components and Software

    as a Service

    Latency, bandwidth and security issues

    Effective integration solutions can make the difference

    between just creating a series of new silos and turning

    cloud investments into operational advantages. Without

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    Talend White Paper

    Six Mistakes to Avoid whenChoosing a Cloud Integration Solution

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    them, though, the benefits of cloud computing may still be

    out of reach.

    Established integration vendors, newcomers and cloud

    providers themselves have flooded the market with new

    integration options aimed at cloud customers. With so

    many options, the challenge is to narrow the field.

    Six Mistakes to Avoid

    One way to find a cloud integration solution that works is

    to rule out the ones that dontto look at choices that

    seem obvious, but that can go wrong in the long term (or,

    for that matter, in the short term).

    Mistake #1:

    Mistaking a Point Solution for an Integration

    Strategy

    A cloud vendor will often offer easy-to-implement point

    solutions for integrating their products with your on-

    premise technology. For example, Salesforce.com and

    other SaaS providers offer free or low-cost connectors from

    their environment to on-premise and cloud applications and

    databases.

    No doubt, such targeted offerings can provide effective

    tactical solutions for the problems they are intended to

    solve. However, they are not in themselves a step towards

    or a substitute for an integration strategy, and they can

    #

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    add new complexity and moving parts that make an ad hoc

    integration environment even harder to manage.

    A point solution can certainly fit in around the edges of an

    existing integration solution and provide a quick win, but it

    means compromises on requirements like modeling,

    transformation design, orchestration, traceability and

    metadata. It is not a real answer for the long term.

    Mistake #2:

    Believing Cloud Integration Requires Cloud-

    Specific Products

    Pure cloud integration vendors position their solutions as

    the best way to integrate from on-premise to the cloud, or

    among cloud services and applications.

    They support cloud-specific integrations out of the box,

    and some are delivered as cloud-hosted services

    themselves; these features may make initial adoption more

    convenient. Some even offer some on-premise integration

    functionality.

    However, such offerings are not likely to match full-

    featured integration tools for the on-premise case. Ongoing

    investment in pure cloud integration products leads away

    from any holistic integration solution. In this respect, they

    are little better than the point solutions from the SaaS and

    PaaS vendors.

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    Mistake #3:

    Relying on the Big IT One-Stop ShopIf there is no magic dust for cloud integration, then the

    old-line, established IT vendors with integration offerings

    become worth consideringbut this too may not work out

    as well as one would hope.

    The vendor who wants to sell you their whole stack

    possibly including on-premise hardware, virtualization,

    databases, applications and middlewareprobably has

    integration solutions in their product portfolio that can

    cover the whole checklist of functionality, and even

    include a cloud integration story.

    The fundamental problem with relying on these is an

    inherent conflict of interest: selling integration may

    primarily be a way to enable a broader strategy of drivingadoption of their software stack and services. Data

    integration is a minor driver of revenue for a vendor with

    such broad offerings. Integration customers may pay high

    licensing costs, and yet find their requirements are only of

    secondary concern.

    This problem can manifest in many ways:

    From a technical standpoint, development resourceswill be focused first on functionality that enables

    the rest of the stack. Support for other use cases

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    may be compromised, and keeping up with industry

    trends is less important.

    Sales, consulting and support will most likely beknowledgeable about their own products. When you

    need help with a mix of offerings from different

    vendors, the required depth may not be there.

    The vendor may be less than fully committed tosupporting customers who have chosen third-party

    cloud offerings for mission-critical roles.

    A secondary issue is that components of these offerings

    may not be well integrated. Some vendors fill out their

    product portfolios by reselling third party solutions for such

    critical functions as data profiling, data quality or master

    data management. Integration among these offerings may

    be spotty, and product direction may be unclear and

    frequently in flux, because of the number of moving parts

    and constituencies involved. Companies that have acquired

    a full range of such products still may not have built a

    unified platform from them.

    Finally, long big bang release cycles and roadmap

    reversals can make it hard to respond to fast-moving

    technology developmentswhich in a space evolving as

    quickly as cloud computing is a major liability.

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    Talend White Paper

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    Mistake #4:

    Defaulting to Integration Leaders for a Cloud

    Solution

    Established leaders in the integration space have moved to

    offer cloud-oriented extensions to existing products, or

    purely cloud-focused or even cloud-based offerings that

    can tie back to their existing solutions for on-premise

    integration.

    While such vendors may have solid solutions, the chief issue

    here is the hidden costs. One cloud computing myth is that

    it can replace big-ticket fixed licensing costs for enterprise

    hardware and software with usage-based pricing. To be

    sure, leading vendors cloud-based or cloud-oriented

    integration offerings can offer attractive pricing to get

    started.

    But in the face of realistic usage volumes and topologies,

    pay-as-you-go can still add up. Ongoing expenses based on

    growing data volumes and numbers of sources and

    connectors become a kind of Data Tax. And when the

    limited features of the pay-as-you-go offering are no longer

    enough, vendor lock-in means that the only choices are to

    pay for the full-featured on-premise offering, or to start

    over again with a new vendor.

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    Mistake #5:

    Underestimating the Importance of VisionBriefly put, vision mattersa companys vision of the

    integration market, its vision of cloud computing, and its

    vision of itself and its customers. This argument is actually

    at the root of all the othersmisalignment between

    vendors and customers vision can set the stage for

    frustration and failure.

    This is especially likely to happen with long-established

    vendors, whose vision may be obscured by successes in

    the rear-view mirror. For example, a company long

    experience serving high-end customers with big-budget

    hardware and software and high-touch consulting services

    may actually be well-prepared to sell an entire private

    cloud, but may not be well-prepared to serve smaller

    customers.

    Likewise, new entrants coming from the cloud integration

    space have probably not defined their corporate mission

    around serving the requirements of on-premise data

    management. Their roadmap may not take into account

    requirements like modeling and lifecycle management,

    much less capabilities like data quality or master data

    management.

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    Mistake #6:

    Overlooking Commercial Open Source

    For customers looking for relief from the Data Tax,

    evaluating open source offerings is a natural choice.

    Because open source software is free to deploy, it

    eliminates variable costs as environments and data volumes

    scale.

    Many open source components are widely used as the

    foundation of enterprise software and cloud efforts: Linux,

    virtualization alternatives such as Xen and KVM, cloud

    operating systems and infrastructure layers, databases and

    application servers, and the Hadoop framework.

    Open source offerings progressively democratize every

    market they enter.

    A much broader group of developers andorganizations gets access to enterprise-grade

    products.

    Open source products can develop more quickly inresponse to the communitys changing requirements.

    Release cycles are shorter, feedback loops between

    users and developers are tighter, and development

    of new features and fixes is more transparent.

    Open source creates an economy of abundanceadoption costs are so low that effective solutions can

    be applied everywhere that they can add value.

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    Customers still not used to open source may have

    reservations about using free products for mission-

    critical roles. To some, open source implies crowd-

    sourced best-effort development and support, lack of

    polish, and, worst of all, a product roadmap subject to the

    whims of the community, or left to follow trends rather

    than set them.

    Commercial open source vendors like Talend are able to

    address such concerns. Innovations in pricing, businessmodel and the companys structure make it possible to run

    an open source company as a successful business.

    Experimentation, evaluation and incremental adoption are

    also easierrather than a long sales cycle with a vendor,

    customers are free to simply take the open source versions

    of the software and try it. (In fact, Talend, like other open

    source vendors, often finds that customers have successful

    internal deployments of Talend open source products long

    before IT decision-makers have Talend on their radar).

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    integration and easy creation of data services (an

    enterprise service bus).

    Pure cloud deployments will be relatively rare, asmost customers have on-premise investments.

    Incremental and experimental adoption will continue

    to be very common, and hybrid environments will be

    the norm.

    Some use cases will require processes run local tothe sources or targetswhether that means running

    on premise, or in private or public clouds, in EL-Tmode in a large target database, or distributed

    across many on-premise or cloud hosts as in Big Data

    use cases. This will require flexible deployment

    options.

    Effective integration solutions must address a wide range of

    requirements:

    Metadata and data modeling across multiple sourcesand targets

    A range of batch and real-time data delivery options Data transformation capabilities A consistent design and development environment Management of diverse hybrid topologies Centralized administration for deployment and

    execution of processes

    Life cycle management options

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    Talend White Paper

    Six Mistakes to Avoid whenChoosing a Cloud Integration Solution

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    Talend Cloud: Data Management

    and Application Integration for Cloud

    Talend Cloud is a comprehensive, unified platform for data

    integration, data quality, master data management and

    application integration, which serves traditional on-

    premise, cloud-to-cloud and hybrid use cases.

    All products that constitute the Talend Unified Platform

    are cloud ready:

    Data Integration: Talend Open Studio and TalendIntegration Suite

    Data Quality: Talend Open Profiler and Talend DataQuality

    Master Data Management: Talend MDM Enterprise Service Bus: Talend ESB

    All of Talends products are built on the foundation of

    Talends Unified Platform, with:

    A single development environment based on Eclipse A shared metadata repository A common deployment capability A unified runtime environment A common monitoring framework

    They offer the benefits that are the hallmark of Talends

    solutions:

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    Widely used and familiar to developers andadministrators

    Consistent across products, and across on-premiseand cloud-based deployment modes

    Validated and field-tested through hundreds ofthousands of deployments worldwide

    Together, they provide a high-value, comprehensive and

    unified data management platform for the cloud, thatseamlessly integrates hybrid deployments of on-premise,

    public and private cloud, and SaaS applications.

    Cloud and Hybrid Deployment Options

    Talend Cloud provides complete deployment flexibility. Any

    combination of components - data integration, data

    quality, MDM and ESB - can be installed fully in the cloud,fully on premise, or in any needed hybrid combination.

    Components can be deployed and run inside anymainstream virtualization solutions.

    Components deployed in the cloud fully benefit fromthe flexibility and elasticity of the cloud.

    Components communicate using various standardcloud-friendly protocols to ensure the overall

    orchestration and integrity of the integration

    processes in a secure environment.

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    Talend White Paper

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    Talends solutions deliver the following benefits when used

    in cloud and hybrid deployments:

    Elasticity: Talend Cloud is lightweight and easilyembedded into applications, and supports the ability

    to expand and contract deployments as required.

    Performance: Talends data-oriented integrationservices, when situated in the cloud, can be located

    near cloud-based sources or targets as needed to

    reduce latency and maximize performance. Ubiquity: Talends support for standard Web services

    and REST integration approaches makes resources

    easily accessible by myriad platforms and devices.

    Extensibility: Talends modular architecture andopen source model allows organizations to add,

    modify or remove functionality as requirements

    change over time.

    Security & reliability: Talends products canmaintain security and reliability of applications down

    to the individual message level, allowing

    organizations to meet customer SLAs.

    Out-of-the-Box Cloud Integration Support

    Talend Cloud provides a series of connectors and

    components specific to Cloud and SaaS applications and

    technologies. Out of the box, Talend includes over 500

    components for all IT technologies such as databases,

    packaged applications. Cloud-specific connectors include:

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    Salesforce.com NetSuite SugarCRM BIRT OnDemand Marketo Amazon RDS Amazon S3 Database.com Google Applications Google Analytics Twitter Hadoop

    These provide native connectivity and support for platform-

    specific integration operations, encapsulating any complex,

    vendor-specific APIs. There is no per-connector cost - as

    with other Talend connectors, everything is included.

    New and enhanced connectors and components are added

    on a regular basis by Talends R&D organization and by

    open source community members. The Talend Exchange

    provides the latest connectors, which can be downloaded

    and installed directly from within the Talend Studio.

    Talend for Cloud Integration: Make No Mistake

    Talends approach to commercial open source, its

    resources, its customers and its backers prove it can meet

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    your comprehensive integration needs, including cloud

    integration, now and for the long term.

    Talend, Open Core, and Commercial Open

    Source

    Talends Open Core model is based on offering a core open

    source product line as well as a line of commercial

    extensions to these products, provided as a commercial

    subscription.

    The open source editions contain all essentialfunctionality for ready production deploymentsfor

    example, Talend Open Studio includes all the

    connectors and transformations available with the

    Talend Integration Suite product. Even cloud

    integration functionality is available in Talend Open

    Studio. Pricing on Talends integration offerings are not

    dependent on metrics such as number of sources,

    variety of connectors, or number of hosts running

    the software. For example, Talend Integration

    Suites price is based on the number of developers

    using the product. This means that pricing is

    predictable, even in elastic cloud deployments.

    With input from the community, Talends productmanagement drive the development of Talend

    products. Community members help setting the

    directions but Talend has control over the innovation

    and consistency of the product, and moves quickly to

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    address evolving markets like cloud integration with

    disruptive, democratizing innovations in technology

    and business.

    Professional support, services and training areavailable globally from Talend and partners. Open

    source products are supported through Talends

    active discussion forums, where Talend employees

    and the Talend user community actively participate

    daily. Professional support is included with the

    product subscriptions, and can also be purchased forthe open source products.

    Talends Corporate Viability

    Talend has become the recognized market leader in open

    source integration. Talend brings the democratizing force

    of open source to the integration market, while making

    sure that its offerings can meet the needs of the most

    demanding enterprise customers.

    Talend has a fast-growing customer base (over 2500paying customers, and over 15 million product

    downloads), spanning all geographies, multiple

    industries and companies large and small.

    Talend has attracted several rounds of venturefunding from leading technology investors, including

    Silver Lake Sumeru, Balderton Capital, and Idinvest

    Partners, and used them to fuel growth and make

    strategic acquisitions.

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    Talend White Paper

    Six Mistakes to Avoid whenChoosing a Cloud Integration Solution

    Talend has the resources and track record to meet

    customers integration needs now and for the long term.

    Easy, Affordable Path to Adoption

    Talends open core model, versatile technology and

    flexible, affordable subscription options mean that you can

    incrementally adopt Talend as you extend your

    environment with cloud-based elements, rather than going

    for some big-bang redesign of your entire integration

    landscape.

    You can start with individual Talend products when and

    where your business needs dictate and when time-to-value

    makes sense, but know that whatever direction you take,

    Talend will have the integration capabilities you need.

    Evaluate Talends Integration Solutions

    When you are ready to see how Talends integration

    solutions can fit your specific plans for adopting cloud

    computing, visit http://www.talend.com/cloud to find out

    more.