wp 4: utilization and marketing co-ordinator – p1: w hri (dave pink) partners: p7:arche noah, p8:...

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WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

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Page 1: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

WP 4: Utilization and

MarketingCo-ordinator – P1: W HRI (Dave Pink)

Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Page 2: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Objective :

“To evaluate material for utilization and marketing purposes resulting in specialized and regional products, increasing the diversity of products for the consumer. This includes the evaluation for organic farming systems, which will result in products to fulfil consumer demands in this area.”

Page 3: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Outstanding item from the 2nd project meeting:

•List of reference standards for experiments to enable comparison between experiments

– Agreed list of standards with Marco and Valerie

Page 4: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Lettuce Reference standards:

Amorix – Red oakleafVanity – BataviaMiluna – iceberg type crispBacia – Romaine/long cos typeDelight – short cos typeLittle gem – cosNadine – butterheadKrizet – green oakleaf/salad bowl

Page 5: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

 Chicory/endive reference standards:

Alma- plain endiveKalinka – plain endiveNatacha- plain endiveMinerva – curled endiveKentucky-curled endiveGlory- curled endiveCigal- chicoryFiero-chicoryPunto-chicoryLeonardo-chicory

Page 6: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Corn salad RocketGala Eruca- common type

Diplotaxis – common type

Diplotaxis - Grazia

Seed supplied to partners by Warwick HRI GRU either at their request or if no information seed of all standards sent.  

Page 7: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Activities on utilisation and marketing started

Progress to date (from e report 06):

Partner: P7 P8 P9 P10 P12 P13

In No Info* Stopped No Info* In* In

progress (P13) progress progress

• P8 List of Chicory for trials agreed in March ‘08

• P10 Lettuce trials planted June ’08

• P12 Still some confusion over delivery to WP3 and WP4- all activities reported under WP3

Page 8: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Deliverable date Deliverable descriptionStatus Partner

responsible

Year 1

D22; month 12

Seeds of the selected material of the three crop groups sent to the partners involved

Done P2/P3/P7/P8/P9/P10/P12/P13 +companies

Milestone dateMilestone description Status Partner

responsible

Year 1

month 12 Material selected for utilization and marketing

Done/Ongoing

P2/P3/P7/P8/P9/P10/P12/P13 +companies

Year 2

month 18 Activities on utilisation and marketing startedOngoing P7/P8/P9/

P10/P12/P13

Page 9: WP 4: Utilization and Marketing Co-ordinator – P1: W HRI (Dave Pink) Partners: P7:ARCHE NOAH, P8: PROSPECIERARA, P9:USOFA, P10:HDRA, P12: UNIBO, P13 KIS

Conclusions for WP4:

No reported delay for achieving milestones and deliverables.