WOW Popcorn – Go WOW All The Way!
Post on 17-Aug-2015
1. WOW POPCORN GO WOW ALL THE WAY!* Popcorn is typically associated with movie theatres. The Perfect Snack hot, fresh, in multiple flavors, relatively healthier than all the deep-friend junk food out there, and as with the best things in life, tastefully addictive. Who could imagine having Popcorn Stores! Neha Goyal (Neha), Founder of Wow Popcorn, identified this gap in the market and came up with a chain of popcorn stores. She believes that gourmet popcorn experiences are definitely in.The brands USP: large, quality kernels sourced from across the world and a small-batch process that makes sure no matter when one enters the store, one gets a fresh lot. It is a one of its kind stores. The flavors, WOW currently offers, score high on the cards for taste, freshness, aroma, texture and quality. Neha dream to break the old age theory that popcorn is only associated with movies. Neha plans to expand to different segments of the market from bars to weddings, as snacks. With the world changing to more and more innovative, this case study will help to understand the changing eating habits and penetration of newer food products in the market. Pedagogical Objective The case study will help to understand about the business plan of a new innovative entrepreneurial venture, its customers, market segmentation and Strategy and the journey to the making of WOW Popcorn. Case Positioning and Setting PG courses First year courses Marketing Management PESTEL, SWOT Analysis, STPD, marketing mix Consumer Behavior Consumer Insights, Perception Market Research Methods Second year courses Entrepreneurship traits, process of entrepreneurship, business feasibility, types of business ownership, etc. InnovativeThinking Retail Management Operations Management i.e., location & layout, Systems driven operations, Customer delight, Value added services. UG courses Marketing Management PESTEL, SWOT Analysis, STPD, marketing mix Entrepreneurship Traits, Process of Entrepreneurship, business feasibility, types of business ownership, etc. ABSTRACT Global Summit on Management Cases GSMC 2014 www.etcases.com* GSMC 2014, IIM Raipur
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