wow integrated marketing

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MARKET TRACTION / GROWTH HACKING WEB AND APP DEVELOPMENT BRAND AND DESIGN STRATEGIC CONTENT DEVELOPMENT MULTIMEDIA AND VIDEO EVENTS and PUBLIC RELATIONS Integrated Marketing LAUNCHING NEW IDEAS ©2014 WildOutWest, LLC

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Our firm launches new ideas. From the earliest stages through working models, proof of concept and funding to traction in the marketplace. We delve into many facets of the launch; naming, brand, design, development, iterative marketing and even growth hacking. Launching new ideas is different from any other type of marketing- half the time we are not so much building brands as deliberately breaking them.

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Page 1: WOW Integrated Marketing

MARKET TRACTION / GROWTH HACKING

WEB AND APP DEVELOPMENT

BRAND AND DESIGN

STRATEGIC CONTENT DEVELOPMENT

MULTIMEDIA AND VIDEO

EVENTS and PUBLIC RELATIONS

Integrated MarketingLAUNCHING NEW IDEAS

©2014 WildOutWest, LLC

Page 2: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

MULTIMEDIAAPPLICATIONS

WidgetsWeb Applications

Mobile

COMMUNITIES

Episodic features designed to develop

interaction andinterest

USER GEN.CONTENT

Video / SharedPictures

CrowdsourcedContent

Social / Professional/ RelatedNews / Feedback LoopsInformational ServicesCommunity of Customers

FacebookmySpaceTwitterLinkedinYelpHi5bebo

MobileYouTube/VimeoCurrent TVLast FMandWidgetizedContent

LiveCastYouTubeBlippRever

Portal NewsCrowd Sourced ContentBlog CommunitiesBroadcast and Print

DiggStumbleUponYelpWikipedia

NEWSTwitter / blogs

podcastsRSS etc.

SMS /Voice eBooks

SEARCHSEO

Social SearchWikis

PARTNERSHIPSReferrals

Affiliate MarketingVARS

Retail Channels

WebSiteWebPresence

Brand Interact

Inform / Transact

BRAND ANDMESSAGING

ProductServicesEvents

DIRECTMARKETING

CatalogsDirect MailCoupons

email

ADVERTISINGBroadcast

Paid SearchWeb

Integrated Marketing

Page 3: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

7.0 Love / blind Faith

6.0 Evangelism

5.0 Preferred

4.0 Valued

3.0 Known

2.0 Skeptical

1.0 Noticed

0.0 Unknown

-1.0 Misunderstood

-2.0 Distrusted/Disliked

Inactive untapped potential

Watches and reads content

Will visit a site, request info, brochure

May share, depending on faith

Likely to share, depending on opportunity

Likely to share, depending on opportunity

Commentator: Shares and comments broadly

Commentator: Shares and complains broadly

Producers: Creates content on your behalf

Curators: Hosts of events, wikis, blogs etc.

PR/ ADVERTISING / DIRECT MARKETING

REPUTATION MANAGEMENT / PR

AD

VE

RTIS

ING

/ PR

OM

OTIO

N

PU

BLIC

RE

LA

TIO

NS

SO

CIA

L N

ET

WO

RK

S

DIR

EC

T M

AR

KE

TIN

G

SA

LE

S / S

ER

VIC

E

Membership

Value Proposition: IDEAS

GET NOTICED

Common Objections

Differentiation

ReferralPrograms

Service

SelectOfferings

Value PVV roposition: IDEAS

Common Objections

Differentiation

6.0 EVANGELISTS

4-5 ACTIVECUSTOMERS 7.0

1-4 COMMUNITY /WEB FRANCHISE

Relationship Marketing

Page 4: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

Executive Team

Sarika Batra, Director / Executive ProducerFounder, Executive Producer and on-Air talent for Andaaz TV. Sarika has been instrumental in the development of multimedia and corporate content for Intelius, MoonExpress and inome. She leads multimedia production.

David Shantz, Creative DirectorDavid has been responsible for marketing leadership for over a dozen high profile, funded/acquired start-ups as well as the creative lead on initiatives

for established companies. Naming, branding, UI/UX and all aspects of

integrated digital marketing. See Linked-In Profile for more

Paul Bohan, Producer, Tech LeadTech lead and app developer, project manager. Paul has an audio

production studio and is developing applications for IOS and Android platforms. Developer of complex apps and web properties. Founder of

Bohan Group, mortgage analytics software.

Nicole Lundeen, App Developer / FatRedCouchNicole is the founder of FatRedCouch, a subsidiary partner company of

WildOutWest involved with the development and production of Apps., based in the original Pixar/ ILM building in San Rafael. Over 20 application titles

launched in collaboration with WOW.

Page 7: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

A great name is central to the success of any venture.It is the foundation of the brand and makes a connection at

every touchpoint. Our firm is regularly engaged at the top levels to navigate the complex balancing act that is required

to secure international trademarks.

‣ Trademark availability

‣ Path to the Top Level Domain

‣ Consensus with management team / partners

‣ Makes a connection with the market

‣ Phonetic transparency with suitability across a broad

range of languages and cultures

WOW has secured more than 40 international trademarks. We have processes, procedures and resources in place to

develop world class brands.

For more background on our work in naming

visit our site: MORE ON NAMING

Name/Trademark Development

CREDIBILITY

MEMORABILITY

OWNERSHIP

POSITIONING

0-1028%

credibility

positioning8 5 9 5

DOMAIN: .com / .net = WOWTrademark search notes: Open, no known concerns

AL0-1028% 0-10

28% 0-516%

27TOT

Defenders of the Internet Economy

The word Kaiban translates into Japanese as "keeper of Castle". The heritage is one of protection. The word intimates ideas of

strength and security and intelligence also. A unique name with integrity as a brand.

Page 10: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

MoonExpress Rebranded and relaunched the company website, with a new parallax scrolling site, video and multimedia content.

www.moonexpress.com Detailed Profile

GiveSurance We are incubating this new venture, which is replacing a tired advertising model for insurance marketing with a bold new cause initiative that supports charitable donations. www.givesurance.com Detailed Profile

FatRedCouch Launched new venture that has a unique model in Digital app publishing. WOW is an equity partner in this venture.

www.fatredcouch.com Detailed Profile

RichRelevance Founded by David Selinger, who developed the relevance engines of Amazon. We launched the EnRich-for-Brands product line with web, app and video content www.richrelevance.com

CoAlign FDA approved medical device for lumbar spine procedures. We launched this company from name/brand through to all aspects of marketing. Website, anatomically correct product animations. Sales Support

www.CoAlign.com Click for Complete Profile

VIEW FULL PROFILES

Page 11: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

EpicFusion Spin-off of EpicData, this company is the leading factory automation technology in China, both enterprise and Opensource. All marketing

www.epicfusion.com This company has gone public since launch in 2013

myProtoge / 48 Factor Supporting parents in fundraising and management of 529 savings plans. CRM and platform for Social fundraising and brand sponsorship. www.48factor.com This is in stealth - ask us for a demo.

Graphita Expressive Graphical effects for photographic images. We developed this drag-and-drop web application. Raised funding and took to market. www.graphita.com Detailed Profile

Etuda Interactive platform and marketplace for distance learning and tutoring. Whiteboard/video/open text and interaction for a virtual classroom. www.etuda.com This is in stealth - ask us for a demo.

BuyerFirst Real Estate Brokerage model dedicated to buyers only. Developed name/brand and matching engine that performs much like a dating site for real estate buyers. This is in stealth - ask us for a demo.

VIEW FULL PROFILES

Page 12: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

Benson Assoc.

Small cap investment fund, grew to $1B in funds under management and was acquired by Wells Fargo - no longer online. Brandmark features the olive branch from the clutches of the eagle on the back of a dollar bill, with a small gold olive.

Velosant Launched this brand as a rollup strategy for FIRST DATA (fortune 100) start-up. Supply Chain Management Taxware/ORACLE acquired by OpenHarbor

No longer online - see profile on our website.

Altamira Software Image editing software, pioneered transparency. Launched the company with Eric Lyons and Alvy Ray Smith (Founder of PIXAR)

Acquired by Microsoft altamirasoftware ref

Morphic Large scale project management technology / software development funded as a DOE project and scoped to include commercialization of the IP. Company was acquired, www.morphic.com

Bohan Group Analytics software for mortgage industry. Grew to $120M and was acquired by First American Title, was estimated to be used in 60% of REIT transactions by 2007. - no longer online

VIEW FULL PROFILES

Page 13: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

NAVIO Was a pivot from Aplaud Technologies, Founded by Stefan Roever (Encorus/Brokat founder) Funded for $26M institutional venture funds.

Name/Brand/Web

Encorus Technologies Acquisition of German Company Brokat Technologies and roll-up with other mobile payment technologies. Name/Brand/Web

Acquired by QPass See complete profile on our site: Encorus

Aplaud Technologies Digital Rights Management platform for mobile transactions. Founded by Stefan Roever, was to become Navio as part of a pivot to new business model.

Bambu Rum/ BullDog Gin WildOutWest incubated this company at its earliest stages, developed brands, invested. Currently BullDog is #1 premium gin in several markets. Recently secured an important distribution deal with Campari

www.bulldoggin.com

Atomic Tangerine Venture Consulting spin-off of SRI. launched in 2000, and subsequent $150M in funding, offices in SF, NY, London, Munich, Tokyo.

LONDON DRY GIN

VIEW FULL PROFILES

Page 14: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

ClearBlue Technologies A rollup of seven significant national data centers combined with the launch of a new complete managed IT offering for midmarket corporate business - Internet/Phone/data/mobile. Acquired by Navisite

HP Domain Complete launch for Hewlett Packard’s Enterprise Group suite of internet support solutions. Platform, QOS, personalization. Launch was a $750k event at the SF Stock Exchange and then SkyDeck. Multimedia/Video/Event

Nimbula Rename of private/public cloud management solution. Enabled users to build/manage/deploy EC2 like cloud computing. Chris Pinkham, Sequoia / Accel Funded, Acquired by Oracle in 2013

Varitan Capital Peer-to-peer private mortgage marketplace. We developed a working model that was funded, staffed and making deals. Company suffered from regulatory and management issues.

CoRelation Real-time relational preferences engine that was a precursor to Amazon’s relevance engine. Founded by MIT grads, acquired by DigiMine

VIEW FULL PROFILES

Page 15: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

ACTONA Network data storage management technology originally developed in Israel, funded by Sequoia. Acquired by Cisco

MPower / 401K Forum From kitchen table of the founder, Drake Mosier, to the world standard in 401k plan participant advice and $150M+ funding.

Acquired by Morningstar

Fuselabs (primarily naming) Launched brand for Microsoft. FuseLabs inspires partnerships around new social, real-time, and media-rich experiences for home and work. FuseLabs

BMW We developed a corporate identity system for BMWs international dealership network and evolved this to include MINI also.

The model is still in use today.

VIEW FULL PROFILES

Page 17: WOW Integrated Marketing

©2014 WildOutWest, LLC INTEGRATED MARKETING

WildOutWest Project Profiles

WildOutWest Site

visit thewebite

Page 18: WOW Integrated Marketing

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