would you let half of your walk-in traffic leave without being engaged?
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Would You Let Half of Your Walk-in Traffic Leave Without Being Engaged?. Devin Daly. Devin Daly | SwipeToSpin | CEO | [email protected]. Devin Daly, CEO of SwipeToSpin. Devin Daly | SwipeToSpin | CEO | [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
Devin Daly | SwipeToSpin | CEO | [email protected]
Would You Let Half of Your Walk-in Traffic Leave Without Being
Engaged?Devin Daly
1. Define your sales funnel and understand the conversion rates at each stage
2. Don’t push the accelerator until the time is right
Devin Daly | SwipeToSpin | CEO | [email protected]
Devin Daly | SwipeToSpin | CEO | [email protected]
VDP Pages - 2%
BDC Department – 25%
Salespeople – 50%
Closes
Facts:•Unique Visitors?
Average = 7,000
•Internet Lead Submissions?
Average = 200
•Internet Sales?
Average = 70
•Bounce Rate?
Average = 60%
Devin Daly | SwipeToSpin | CEO | [email protected]
Fix the Engine Before Pouring More Gas into
the Funnel!
•How would you react if a visitor entered your store, didn’t
get engaged, then left?
Devin Daly | SwipeToSpin | CEO | [email protected]
That’s what is happening every time:
•Someone bounces without submitting a lead
•Someone leaves immediately without being engaged
Devin Daly | SwipeToSpin | CEO | [email protected]
There is a major misalignment between the
‘smart’ and ‘easy’ way to close more sales.
•High SEM and advertising spend
•Time spent maintaining accurate online inventory
•These represent a significant investment made by everydealership
Devin Daly | SwipeToSpin | CEO | [email protected]
How do I fix my broken sales funnel?
•You have so much leverage at the top of this funnel that if
you can improve conversion rates ever so slightly, it will
have an enormous impact on your bottom line.
•Increase time spent on VDP
•Decrease bounce rate
Devin Daly | SwipeToSpin | CEO | [email protected]
Grab Visitors’ Attention!
•Create engaging content!
•Bring important vehicle details above the fold.
•Use analytics to create custom experiences.
•Maintain a recognizable appearance across platforms.
•Use 360 WalkArounds
Devin Daly | SwipeToSpin | CEO | [email protected]
USE 360 WalkArounds
170% lift in time on VDP
25% lift in conversion rates
Demonstration
Devin Daly | SwipeToSpin | CEO | [email protected]
1. Get details above the fold2. Click = higher engagement
3. Increase margins by promoting the value of your features. 4. Track which features matter!
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Devin Daly
SwipeToSpin
CEO
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