Worthwhile Social Platforms Should Keep Your Attention Longer than a 3-Year Old’s Toy

It starts off great…

But then…

But days, weeks later…

Crickets… This Shouldn’t Happen.

Period.

If users don’t see the value right away they won’t stick around. Employees need to find conversations specific to the work they need to get done.

3  things  to  look  for  in  a  worthwhile  enterprise  social  pla3orm…  

No training. Employees should be able to quickly understand how the network works. No more toggling back and forth. Think about how often you look for files in one system, approve expenses in another, and then send messages via email. Employees should be able to easily search and find people, conversations, topics, files, updates from apps, and take action – all from one place.

1. “Easy to Use” Should Be a Given

The Social… •  Random signups don’t

work. •  Rollouts should be planned

with clear and compelling business objectives from the beginning, and support from senior management.

The Technical…

•  Categories – for projects, topics, and teams – so employees can follow conversations that are relevant to their work

•  Incorporate the assets employees work with everyday – files, links, data from applications – in context of conversations

What’s Needed…

2. Value from the Get-Go

Mobility. No one can argue the impact mobile devices have on our personal lives. Your enterprise social network must have a mobile app on any platform your employees prefer to keep them connected with the latest. Notifications. Along with having relevant, valuable conversations employees need to receive notifications to keep them plugged-in, whether it’s from within the network, email, or other apps they’re using.

What’s Needed…

3. Keep ‘em Coming Back for More

The best way to have an enterprise social network that’s fresh and not just some shiny toy is to make sure it’s easy to use, has a clearly defined purpose from the beginning and valuable functionality. If these are part of your approach you’ll start to see an increase in productivity, innovation and learning.

enterprise  social  networking  redefined  www.#bbr.com