WORLDS TOP 5 BEERS

AMERICAN BEER

Country of origin United States

It was manufactured by Anhouser Busch.

And introduced by Adolphus Busch in 1876.

Alcohol by volume is 5 %.

30% rice in addition to hops & barley.

TARGETED CONSUMERS

Its targeted market is 21 years old people

& people that are fun loving, care free that

Drink beer on occasion or daily basis.

SUB BRANDS

Budweiser Budweiser select Budweiser select 55 Budweiser Ale Budweiser chelada Bud light.

FEATURE Budweiser beer known for best tasting and most satisfying beer.

PRICING STRATEGY

Non- pricing marketing approach.

Cost based pricing

Cost plus strategy

multiple unit marketing

By bringing price just above the competitor.

POSITIONING STRATEGY

Anheuser busch did make it well known that Budweiser is “Beech Wood Aged” a process that sets apart from its competitors.

Known for its humorous advertising campaigns that make noise.

By organizing Social responsible Campaigns.

MARKETING & PROMOTION Television commercials. Radio broadcast. Web site promotions By sponsoring events like English Premier League British basketball league. Major league soccers.

CHANNEL STRATEGY

Because of mass consumers there are thousands of retailers so Budweiser is sold from Producer to Retailer and then to Consumers.

CORONA EXTRA"EXPERIENCE THE EXTRAORDINARY”

Owned by group Modelo of mexican city.

Established in year 1925

Top #4 in world market.

Target group: youngsters(party beer)

Market: in >120 countries of North-America, Latin America, Europe, Africa,middle east,and Asia.

Distributers and importers around Distributers and importers around 200 across the globe.200 across the globe.

Official brand of ATP world tour of Official brand of ATP world tour of tennis.tennis.

Packaging in – 4*330ml with cost Packaging in – 4*330ml with cost of $31.25of $31.25

CARLSBERG BEER

DANISH(DENMARK) BREWING COMPANY FOUNDED IN 1847 BY J.C.JACOBSEN

# 4TH LARGEST BREWING GROUP IN THE WORLD.

MARKET: EUROPE, NORTH AND LATIN AMERICA, ASIA PACIFIC.

BRANDS CATEGORIES >500. CALSBERG PREMIUM AND PILSNER ARE

FAMOUS LAGER.

PRICE: 6 UNITS PACK (330ML EACH): $15.

PROMOTION STRATEGY: OFFICIAL SPONSOR – LIVERPOOL FOOTBALL CLUB. SPONSERED EURO 2008.

INTRODUCTION

William & Ralph Foster: 1887 Headquarters: Melbourne, Australia. Largest selling Australian beer. Also deliver: Wine, Spirits & Ciders. Over 150 brands. Available in more than 150

countries.

SUB BRANDS

FOSTERS LAGER:-Bright, Golden colour.-Light malt aroma: a moderate aroma with full malty character.-Clean hops finish: 5% alcohol by

volume. Available in 25.4 oz (28 gm) oil can;

12 oz bottles; 12 oz cans.

FOSTERS PREMIUM ALE-Brilliant copper colour.-Caramel & Fruit aroma: slightly sweet character.-Smooth caramel finish: 5.5% alcohol

by volume. Available in 25.4 oz oil can.

PROMOTION

Ad: “STOP USING YOUR TEETH” buy a Fosters lager 12-pack & get a free bottle opener.

They also sponsors:AFL(Australian Football League)NRL(National Rugby League)Horse RacingAustralian cricket

Financial support to non-profit organisations.

INTRODUCTION

Founded by Thomas Carling in London, 1840.

William & John Carling later took over the company.

RECORD SALES

1999: Sales of 1 billion pints (568 ml) 2007: 2.3 billion pints in UK & 6 billion

worldwide. 2009: 4.1 billion pints in UK & 11.6

billion pints worldwide. 2010: 17.6 billion pints worldwide.

INDUSTRY POSITION

1949: 62nd

1950: 49th

1951: 34th

1952: 20th

1953: 19th

1954: 13th

1955: 8th

PROMOTION

They are the official sponsors of - Scottish national football team.- Football league cup.

From 2010-2011 they will sponsor scottish cup.

THANKSBy:Nitin Soi, Hemant Vyas, Amarjeet(MBA)CHITKARA UNIVERSITY