Worlds first ”Bricks and Clicks” Mall - e-Commerce own real life physical channel

WWW.I-SHOPMALL.COM

Invitation to i-ShopMall

Charles Darwin It is not the strongest of the species that survives, nor the most intelligent...It is the one that is the most adaptable to change.

"Omni-channel" refers to that a company is available in all customer channels (Omni = all in Latin), physical as well as in digital channels and that they work together. However, today it is a challenge for many companies since the map has dramatically been redrawn in a relatively short time. The trend has been predicted, but now come together due to the devel-opments in e.g. buying process changes, increased "customer power", IT / mobility, e-commerce / trade, changing roles and globalization, etc.

The purchase buying process has through smart phones got "rocket fuel" and is continuously ongoing today. The development is faster than you can do research on the market and the market adapt. This increase the demands higher than ever concerning meeting customer needs in the purchase / buying decision process.

”omni-channel retail”

Google - the new realities in retail #1 Digital channel drives visitors to the physical stores. (80% according to MasterCard. The trend is clear, consumers are more prepared and focused today, 5 years ago a consumer visited 5 stores in a shopping mall, today 3) #2 Smart phones are used as shopping assistants, including in the physical stores #3 Customers' multi-channel shopping requires multichannel management companies #4 Local presence close to customers is an increasingly important competitive tool

Source: Google Omni channel retail research 2014. The figures are outdated but shows clear trend.

Source: Google How retail is reshaped by mobiles 2015.

The physical channel has through the development got a revival and become more important again, but in a new form. e.g. Brick & Click”. The reason is primarily linked to that people want to "touch & feel” a product before purchase, but also brand strength-ening, marketing, the social experience and the ability to be able to get a product immediately. The proximity to customers physically becomes more important, e.g. studies indicate that better sales is reached by several smaller stores closer to customers than a large "flagship store". Google is an important influencing factor in this trend and is clearly going towards more local levels in their search.

Although the technology has advanced, we are still in the end "only" peo-ple. So the old classic sales / marketing model shortened AIDA, or AI-DAS that reflects our buying habits, continue to be up to date within a foreseeable future. The channels for the different steps may however be different which requires a strategy to handle. First contact with a product is now on the internet, the mobile phone is the first step in the buying pro-cess (70%) and what drives traffic to the physical channel and "touch and feel". The channels are mixed between the steps and where the purchase finally is done, depends on the customer and its options.

An important factor which until now in many cases have been forgotten in the fast virtual e-commerce development, is a crucial factor. We need to use our by the evolution developed senses and "touch & feel" products to feel secure in our choices and purchasing decisions. It is in our nature and nothing you can change instead adapt to.

the importance of "touch and feel"

How evolution designed us to get to know things in our world is seen most clearly in children. All their senses are utilized maximally and complement each other, sight, hearing, taste, smell and touch. Most things also end up in the mouth to ensure that nothing is missed. As adults, we become better at selecting what senses to use and for what e.g. we are not licking on an icy pole or listening to a shoe.

To feel completely confident and comfortable with the choice of a product in a purchase decision, we need to get to know the product in real life. If we take the wrong decision and become unhappy, we will return the goods which is costly, time consuming and creates bad will.

Today the first contact with a product is usually over the Internet or social me-dia. But we buy a product we can "get to know" in reality rather one we have only seen on a screen, even though we might actually want the product on the screen. This human behavior is e.g. the reason that 85% * of those who shop in a physical store, do it because they can touch and feel. Furthermore, 43% ** believes that it is "very important" to visit the physical store before buying online (some statistics show even higher value). 68% * like the trend towards e-retailers are physically represented and 62%**** would visit a “showroom” with limited number of products. The purchase share through smartphones also continuously increase and studies show that we look up to 300 times / day in our smartphones. The mo-bile phone is used equally as much when surfing the ecommerce pages as a PC today, within short it is believed that purchase more often will go through the smartphone than other terminals.

*TimeTrade - The State of Retail 2016 **e-Handelsbarometern 2015 ***Demandware Shopping Index 2016 Q3 ****Connected shoppers report 2016

Customers like to "touch and feel" products

*85% of consumers report they like to shop in stores because they want to “touch and feel the products” before making final purchasing decisions.

e-Barometern 2015

”Their are many barriers why people do not buy more online, like the possi-bility to try and touch products before you buy them … ”

***

I like the option of being able to go into the physical store

It doesn’t really matter to me I would rather shop strictly online with these e-commerce retailers

*Figure 8: Many traditional e-commerce companies like Ama-zon, Warby Parker, and Bonobos are opening physical stores, or temporary pop-up stores, to let customers try on the products before they buy. How do you feel about this trend?

Omni-channel customers more valuable

”According to MasterCard, customers who shop both online and off with a specific retailer buy 250% more on average. Macy's discovered that its omni-channel shop-pers are 8X more valuable than those who shop in a sin-gle channel”

Market players who has seen the development of changed market terms have taken on the chal-lenge with the physical presence. In many cases through an “try and error” process. The ones that have succeeded have had the digital and physical go hand in hand. Other initiatives have needed some more “twisting” to work well.

But one thing is clear, to be successful in the new omnichannel world, you have to take physical products out of the virtual world to the real world which the global trend also clearly shows.

e-commerce players solutions

e-retailer and manufacturer that sell sofas, beds, furniture, etc. to consumers. According to them, they are the very first " unmanned retail chain". As a complement to the Internet where all sales in handled, they chose to open unmanned showrooms (Gothenburg / Norrköping) in which the customers have easy access using mobile phones and SMS. The premises are simple and the focus is on presenting the products and let customers see and feel the fabrics, etc. The solution is both cost effective and very successful in terms of increased sales and has also inspired parts of the i-ShopMall concept.

SOFFADIREKT.SE

Clear physical trend for the large players which impact the e-commerce market globally... Amazon - opens physical stores around the United States, will set up> 100 Pop-Ups in 2017. Test and launched unmanned grocery stores. Bought the food giant Whole Foods Market with 468 stores in the US for about 120 billion SEK. Accounted for 83% of e-commerce growth in the US Q3 2016, now European focus, reintroduced free shipping to Sweden, which was quickly reflected in e-commerce statistics. Alibaba - Very strong focus on the physical channel. Opens physical stores, purchased Intime Retail Group, operating> 36 shopping malls, partnership with Bailian Group with> 4,700 "outlets" in 25 provinces and 200 cities in China. The next step is now US and Europe

Originally from the mail order side back in the days, but realized early on the need for physical presence to fulfill the customers need for “touch and feel” and opened the first permanent furniture exhibition which later lead to the first IKEA department store a few years later.

Today the focus is on e-commerce and "mini IKEA", a type of small showrooms closer to customers in order to increase its online trading. The concept is now rapidly being rolled out globally with great success including in Sweden, the UK, Norway, China, etc. … In 2017 they also open the first small (300 sqm) “Kitchen shop” in the center of Stockholm.

IKEA.COM

Launch 2015

Launch 2016

From the start, e-commerce pure player with teenage clothes but opened a first store in Täby Centrum (mall) in 2016 which became a success immediately. After doubling their sales, they are now expanding and accelerating the expansion of the store.

The stores combine the digital with the help of screens, etc., and physical "touch and feel" which appeals to the customers. They have also refined their store concept on the way so they now have a "template" for easy expansion. KidsBrandStore plans to shortly establish 8-10 stores in the Nordic countries.

KIDSBRANDSTORES.SE

In the long term, the market converges completely unless new "smart" cost-effective e-commerce adapted options are created in the physical channel.

Which solution suits a particular player is due to e.g. type of product, competitive setting, business mod-el, where in the chain you are, where you want to be in the chain, brand strategy, economy, does busi-ness national / international, growth ambitions etc.

All companies are different, but if one generalizes it is clear that existing physical options are not adapted to the e-commerce business model / structure, as also evidenced by industry key figures show.

which solution to go for?

Open "regular" staffed shop in A / B areas. Usually only becomes one store, since the total cost is often significantly higher than pre-dicted, the location is not good or "omni-channel" has not been adopted. If you want to cover several geographic markets, the costs are running fast.

EXAMPLES OF OPTIONS TESTED WITHIN E-COMMERCE

Generally, traditional physical presence is very costly and not adapted to the e-commerce business model. At the same time, customers and increasing global competi-tion require "touch & feel" and brand reinforcement beyond the digital "noise".

• "Regular" shop requires 100% store staff, often with controlled opening hours (e.g. in shopping malls), regardless of high / low visitor frequency which gives "dead time".

• A union employee (Handels in Sweden) with normal store opening hours costs at least about 35-40,000 SEK/ month with OB salary add on (uncomfortable working hours) etc. Store staff also provide increased administration outside the "office" com-pared with e.g. using existing centralized customer service.

• Long leases (often 3-5 years), which often require bank guarantee, where you pay for store dead areas that are not product exposure sales areas e.g. Staff room, WC, stor-age, garbage etc.

• You usually need to adopt a fixed size of the store, regardless of the actual needs and if you want to change store size, you probably have to move the entire store to a new location.

• The "regular" shop often also creates the expectation that you can buy and bring home a product, that requires cash registers and satellite inventory etc. Which reduces centralization and complicates warehouse management

• There are often costs that you have not thought of e.g. garbage disposal, security, alarm, electricity / heating / water, property tax etc.

CURRENT OPTIONS ARE INFLEXIBLE AND COSTLY

A "Flagship / concept store" is generally often very expensive and has proven to be good for the brand, but does not significantly increase proximity geographically to large customer groups for "touch & feel" and thus not sales.

"Pup-up stores" is temporary and does not provide continuity for customers, often costly put in rela-tion to the time span. However, works well during e.g. events that also are temporary and no-one expects anything else.

"Shop In Shop" can be cost effec-tive since you usually can get physical reach in multiple geo-graphic locations immediately. However, usually lack of control of the channel, often competing products in the same store and the exposure area is often small and relatively expensive per sqm.

Industry ratio 2012-2013

Costs e-Retail

Physical

store

Business dev. 15% 0,8%

Gross profit margin 30% 43%

Labour 12% 19%

Premises 1,8% 5,3%

Warehouse cost 0,9% -

Marketing 8% 2,1%

Operating margin 3% 3,4%

In short one can say that i-ShopMall is very cost-effective e-commerce malls with unmanned or less manned stores in various standard sizes with "i-Shop Piccolo" staff to help visitors and e-retailers. All purchases and real time customer service is handled through e-retailers so they do not lose an important point of contact with cus-tomers. The business model is suited for both large and small companies, from a big picture view the i-ShopMall opens up for completely new business opportunities today, as well as new tomorrow.

what is i-ShopMall?

The buying process is today starting digitally/virtual in 70% -80% of the cases e.g. search engines or social media. "Shopping" and comparisons are done online . In the TV couch, the bed, on the bus or during lunch etc. Probably you will find a suitable e-retailer for the current product. The next natural step is to go out into the physical world to get to know the product. Today, the customer usually goes to a "regular" store that the e-retailer does not control, where there are also often competing products represented. The buying process is then broken and the potential customer is on the "move". The risk is imminent that the product is purchased in a store since the store very often offers the same price to get the deal.

EASY TO LOSE CUSTOMERS AS THEY MOVE BETWEEN THE CHANNELS BEFORE THE BUY

I-SHOPMALL OFFERS AN UNBROKEN BUYING PROCESS I-ShopMall enables "touch & feel" and thereby increased sales, utilization of e-retailer's existing real time customer service and en-hancing the brand in the physical world. At a total cost that is significantly lower than other physical options.

With a showroom in i-ShopMall, the customer is likely to visit it instead of the options and the e-retailer get an unbroken purchase process. (68% like the trend towards e-merchants physically represented, 62% say they want to visit "Showroom" with less product range, 48% never ask shop staff for help (40% sometimes, 12% often/always), 73% rather “ask” the mobile).

The I-Shop Piccolos enables unmanned / less manned stores to keep costs and administration down. e-Retailers are extremely talented in remote customer support and that is something i-ShopMall take advantage of. So for the best possible personal service, product support / questions, the e-retailer's existing real time customer service (voice / video / chat) is available from the i-Shop Store, which is cost-effective, builds the brand and allows for more sales.

Or perhaps through another e-retailer who can physically pre-sent their products.

If the product is not physically available within reasonable range, the customer is likely to choose a competing, similar product that can be found in the physical world.

OFFERS A NEW CONTACT CHANNEL TOWARDS CUSTOMERS BEFORE PUSCHASE DECISTION Visitors get access to the individual stores through SMS, thereby creating a new contact channel with an otherwise unknown poten-tial customer before purchase decisions, and trackability after, this is very valuable for new customer relationships. 1/3 says they want to check in the store for eg Offers, SMS is a platform-independent technology that can be used technically in various ways.

STANDARDIZATION PROVIDES COST EFFECTIVENESS, SIMPLIFIED REPLICATION AND ESTABLISHMENT IN NEW LOCATIONS AS WELL AS A RECOGNITION FACTOR

LOGISTIC INDEPENDENTS OPEN UP NEW OPPORTUNI-

TIES FOR NEW SERVICES AND SOLUTIONS. EXACTLY WHAT SERVICES WILL BE CHOSEN IN CONSULTATION WITH THE I-SHOPMALL E-TAILORS.

PARCEL DELIVERY BOXES WILL BE IN PLACE FROM START THOUGH, FIRST OUT IS DHL.

SUITABLE PREMISES WHICH MEET ESTABLISHED CRITERIA ARE CONVERTED TO SIMPLE BUT TASTEFUL "E-COMMERCE MALLS". COLLABORATION WITH ARTISTS TO CREATE THE RIGHT PROFILING/STYLE.

SOMETIMES UNTRADITIONAL PREMISES KEEP COSTS DOWN.

"I-SHOP PICCOLO”ON-SITE TO HELP OUT VISITORS/E-TAILORS DURING GENEROUS OPENING HOURS. THEY ALSO CONTRIBUTE TO THE TOTAL SECURITY CONCER-

NING E.G. THEFT AND EMERGENCY SITUATIONS.

MAINLY THEY MAKE IT POSSIBLE FOR THE STORES TO HAVE UNMANNED STORES OR LESS MANNED E.G. ONLY CERTIAN HOURS OR OCCASIONS.

SEVERAL E-RETAILERS IN THE SAME LOCATION DRIVES TRAFFIC TO EACH OTHER AND MAKE IT POSSIBLE TO CO-OPERATE WHEN COMMON INTERESTS.

A VISITOR IN A MALL TYPICALLY ENTER 3-5 STORES WHEN VISITING.

SMS CODE LOCK GIVES INCREASED SAFETY AND A NEW CHANNEL FOR SALES BEFORE PURCHASE DECI-

SION, AND TRACKABILITY AFTER. SMS IS PLATFORM INDEPENDENT AND MAY BE USED IN DIFFERENT WAYS.

SMS FOR CODE RETRIVAL CAN BE CREATED AUTOMATI-

CALLY THROUGH TOUCHING THE MOBILE TO A NFC (NEAR FIELD COMMUNICATION) TAG OR SCANNING A QR-CODE.

WIFI WITH BUSINESS SUPPORTING CLOUD SERVICES (I.E. LOG OF SENDERS PHONE.NR AND AUTOMATIC "THANK YOU FOR VISITING" SMS ETC), PRESENTATION ON WEBSITE, SOCIAL MEDIA, ADVERTISING ETC.

FUTURE PLANS INCLUDE GEOGRAPHICAL ROLL-OUT IN SELECTED AREAS WITH HIGH POPULATION DENSITY AND LARGE POPULATION CATCHMENT AREA, NAT-

IONAL/INTERNATIONAL.

THIS MAKES IT POSSIBLE FOR E-TRADERS TO EXPAND PHYSICALLY TO NEW MARKETS BY “FOLLOWING” I-SHOPMALL OUT IN THE WORLD.

SELECTED PARTNERS CAN BE USED THROUGH I-SHOPMALL FOR GOD NEGOTIATED PRICES FOR DIFFE-

RENT TOPICS E.G. STORE INTERIOR, PRINT AND SIGNS, “SMART SHOP” FUNCTIONALITY, INCREASED SECURITY, PRICE TAGGING ETC.

“HOTSPOTS” IN THE GENERAL AREAS ADD NEW FUNC-

TIONS AND EXPERIENCES AS WELL AS PRODUCT EXPO-

SURE.

WHAT AND HOW IS DEPENDING ON THE I-SHOPMALL LOCATION AND CONTEXT

i-ShopMall shall become the natural physical meeting place between the virtual client and the physical product and set a new internation-al standard for the future of e-commerce.

E-TRADER´S ARE GREAT AT AND USED TO CENTRALIZED REMOTE CUSTOMER SUPPORT WHICH IS AN AD-

VANTAGE AND CAN BE USED IN I-SHOPMALL.

FOR THE BEST PERSONAL SERVICE WE PROMOTE THE USE OF THE REMOTE CUSTOMER SUPPORT THROUGH REAL-TIME CHAT/VOICE/VIDEO. COST-EFFICIENT, BUILDS BRAND, GIVES OPPORTUNITY TO MORE SALES.

next step in the e-commerce (r)evolution

A couple of key words have guided the development of i-ShopMall in order to find a solution specifically designed for companies that have online sales in any form. The business model is designed to lower the threshold to step into the physical world, at the same time the growth possibilities and business op-portunities should be unlimited for the e-retailers.

All businesses are different and have different conditions when to expand its physical presence.

i-ShopMall has in its business model taking that into ac-count, in order to enable as many e-Retailers as possible to be able to use the concept and develop their business. E.g. through a low fixed cost a variable fee based on number of visitors and the various options. The variable fee provides incentives for all parties to create a good flow of visitors.

Whatever the size and scope of operations i-ShopMall flexi-ble business model support the e-Retailers business. The mix of large / small players is also important for the diversification which benefits all parties.

I-SHOPMALL ADAPT TO E-RETAILERS VARIOUS OPERATIONS AND CONDITIONS

The business model provides a low entry threshold and flexibility without future growth limits for the e-Tailer

Small players can start on a smaller scale, geographic loca-tions, small store, less additional services, sparse interior etc. and thus keep down the fixed costs and investment. As the business developed, the company can expand its locations, changing to larger stores, use multiple services, etc.

Large players can instantly get started on a larger scale, sev-eral geographical locations, larger stores, spacious interior, several additional services, etc.

BASIC SERVICE - PHYSICAL STORE, INFRASTRUCTURE, I-SHOP PICCOLO SERVICES • Basic "Piccolo" services supporting visitors / shop owners, etc. • Floors, walls, WiFi, SMS lock and visitor management etc. • Cloud service for information, visit statistics, marketing, etc. • "Mall" in itself, infrastructure, parking, security, etc. • Low fixed fee with low variable fee based on number of visitors

PHYSICLE OPTIONS - STORE AND PREMISES • Related to the store, interior, signage, ”smart store” solutions etc. • Related to the premises, storage space, booking of areas for events etc.

STAFF OPTIONS - I-SHOP PICCOLO SERVICES • Extended "i-Shop Piccolo" services, cleaning, change of products, watering plants,

help at events etc. • Logistics services e.g. pick-up/handling returns, change of inventory, campaigns etc.

MARKETING OPTIONS - DIGITAL AND PHYSICLE • Digital e.g. www.i-shopmall.com, social media, mailings, SMS etc • Physical e.g. increased exposure in the mall, events etc

easy to get started

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Today, technology is no barrier to "Smart Store" solutions, options are available for all budgets and needs.

SELECT GEOGRAPHIC LOCATION

Where can we best reach the market? Where do the physical presence need to be strengthened? What new markets do we want to establish ourselves in? Where is the competition weak/strong? When new towns / countries are launched, you will be able to choose between different locations. At new establishments, existing i-ShopMall stores are prioritized

SELECT THE SIZE OF THE I-SHOP

What kind of products do we have? What physical characteristics of the products (bulky, small, etc.)? Which products will be exposed (all, selection, etc.)? The stores have the same standard design and features but different size based on budget and needs Expo, XS, S, M, L, XL (approx. 9-117 sqm/ 97-1 260 sqf) ). Expo is an open floor space, XS is a shop with three walls, the sizes have door / storefront and code lock. Special larger sizes are handled separately.

SELECT ”I-SHOP PICCOLO” OPTIONS Do we need additional help on-site except what's included? Cleaning? Water flowers? Changing products in store or at promotions? Should we develop the outsourcing / return management business? Click & Pickup for selected products? Some services are included in the basic subscription, while others can be purchased as extra. "I-Shop Picco-los" can perform all types of services, except actively sell in stores. Active sales and customer support are a valuable contact points for e-tailers, and they are also the ones who can provide best service and answers around their products and services. So video based distance customer support is the best alternative.

MOVE IN AND LAUNCH

How do we launch and inform the best in different channels? Should we inaugurate and make an event? I-ShopMall is helpful with tips and help regarding launch, etc. Why not a physical launch in connection with the campaign, where other common areas in the i-ShopMall can be used? Normally, a joint launch occurs when opening an i-ShopMall.

Video-based remote customer service - some existing real-time chats support video which makes implementation easy. I-ShopMall has also developed its own simple cost-effective solution with the partner MultiQ.

Digital camera-based mirrors - can delay the mirror image so you can see how clothes are sitting in the back, possible to get a photo and send the image or publish on social media e.g. for competitions.

Internetanslutna skärmar för att presentera hemsida, produktutbud eller varianter, önskelistor etc.

I-ShopMall samarbetar med MultiQ som har ett brett spann av bra lösningar.

In addition to camera monitoring in the i-ShopMall, you can choose extended security such as alarm arcs, single store camera monitoring, etc. i-ShopMall collaborates with GateSecurity and Rapid Security

82% use their mobile in physical stores, which a store can make use of in different ways. E.g. there are different types of cost-effective "tags" to tag products and easily get them in their mobile, e.g. NFC, QR codes, etc.

SELECT STORE AND PHYSICAL OPTIONS

How do we decorate set up the interior? Simple or advanced? Store signs for the facade? Touch screen with real-time video for customer support? Storage space for easy switching products at campaigns? The store is complete (walls, floor, power connection, WiFi etc.) for moving in, but like fairs, options can be added e.g. “Smart store” functionality, "Happy or Not" station, production of extra signage and decoration. We work primarily with other i-ShopMall stores to support extra exposure and business opportunities be-tween the stores as well as 3rd party suppliers.

now is the time for realization

Behind i-ShopMall stands a unique collection of skills with long-term experience and the required financial resources (e.g. GIAB, Gabrielsson Invest www.giab.se). The trend has been foreseen and the concept has been worked out and refined for a longer period. But now the pieces are in place and time is ready to realize the first i-ShopMall Today, there is no particular expectation of how a future cost-effective e-commerce store / showroom gallery will "look". The participating e-shops and i-ShopMall have the opportunity to break new grounds and set a new standard for the future physical e-commerce channel.

FIRST LAUNCH AND PROOF OF CONCEPT—STOCKHOLM (OF COURSE) Launches are planned in fast pace nationally / internationally. But Stockholm as the largest market in Sweden, is the first natural launch. It is the most attractive place of market entry for both Swedish / foreign consumer-oriented e-traders and provides the best possible conditions for the first i-ShopMall. Through population density the city also opens for new logistics opportunities.

Stockholm is pretty large and divided into several "markets" which makes it very important to choose the right context and location. Through collaboration with the global property owner Grosvenor (UK based), specialized in retail / shopping center develop-ment, we got the perfect location.

SKHLM - Skärholmens Centrum, which is one of Sweden's largest shopping cen-ters/malls with almost 15 million annual visitors and close to 2 billion SEK in sales. SKHLM Skärholmens Centrum / Kungens Kurva is Scandinavia's largest shop-ping area with approximately 30 million visitors per year and 6.5 billion SEK in sales with continued expansion plans in the coming years.

LOCATION - SKHLM SKÄRHOLMENS CENTRUM / KUNGENS KURVA

SKHLM - SKÄRHOLMEN CENTRUM Visitors/year: 15 milion (2015) Year of construction : 1968 Rentable area: tot 97.978 m2 (retail 64.405 m2) Retail: 133 st Restaurants / Cafes: 23 st Service: 33 st Anchor tenants: ICA, Systembolaget, Clas Ohlson, H&M, Stadium, , Dressman, Lindex m.fl. Parking spaces: 3 300 Communications: subway station (red line) / buses Homepage: www.skhlm.se Owner: since 2015, Grosvenor (www.grosvenor.com)

New welcome from the E4 mo-torway exit. Final execution de-pends on building permits

All shopping will be originate from ground floor. The facades will be better utilizes and ceiling height combined with reflective ceilings will give more natu-ral light emitting.

Link between grocery shopping and “shopping” with a new "deli" part. There will also be new res-taurants and entertainment on the square to create a social environment and movement.

New entrance to the shopping area as well as changes in exist-ing entrances to make them brighter and more welcoming.

I-SHOPMALLS LOKALIZATION IN THE MALL The location in the mall formerly “Ö & B” (big Swedish successful store chain) with good throughput and localization in the shop-ping area adjacent to parking and one of the large entrances. The venue also has its own easily accessible loading dock, making it extra suitable for different types of logistics and enables quick delivery to customers e.g. Click and Collect.

Nya förbifart Stockholm

IKEA

Heron City

Handelsområde

Grosvenor Europé bought SKHLM in 2015 and has initiated a three-year plan to completely change and renew SKHLM to become the regional shopping center in southern Stockholm. In that context i-ShopMall fits in perfect. However, we consider the catchment area of i-ShopMall to be larger, since it can be the only chance for customers to “touch & feel” an e-Tailors products.

I-ShopMall has been developed and refined in dialogue with the market for quit a while, and is now ready for realization. The time is right, consumer buying behavior and expectations are in place, e-Trade's understand the need of a “smart” physical channel and has matured. Since i-ShopMall is the first purely physical e-commerce channel, some parts will be developed and refined in various stages (such as loyalty programs, some digital enhanced services, etc.) depending on demands. It is a “journey” and we now invite e-Tailors who want to increase their sales, shape future of e-commerce and create new customer experiences and services on their own terms within Omni-channel in the physical channel. • Customer contacts and booking of stores/exposure space, warehouses etc up till Sept. 25:th. • Realization begins when approximately 50% of the area is booked • Goal is to open for Christmas sales in Dec. 2017, exact date will come.

The total area is approximately 2,700 sq. m.( 29 062 sq. f.) distributed on store / exposure areas as well as warehouses, offices and parcel delivery area. The number of stores and the final floor plan depends on the standard / special sizes that are booked. Spe-cial sizes over 100 sqm (1 000 sq. f) are possible if booked early.

i-ShopMall is situated in an existing shopping mall with “food court” and other facilities so there is no need for "hotspots" to the same extent. Instead, focus is on an appropriate inviting shopping environment and good logistics capabilities that allow fast deliveries to end customers. If there is a product for delivery in Stockholm, the visitor of i-ShopMall can order a product and after 1 hour of lunch pick it up. The environment will be very inviting and visitors can sit down, charge their mobiles, use the free WiFi and pick up ordered items in different ways e.g. in parcel locker from DHL or pick-up point etc.

Type Qt. L W sqm Sum.sqm

Expo Open floor space, no walls 11 2,5 3 5 55 S Store, glass/window door, SMS lock 13 3,6 7,2 26 338 M as above 9 7,2 7,2 52 468 L as above 2 7,2 10,8 80 160

XL as above 1 10,1 10,1 103 103

36 1 124

STATUS AND TIME FRAME

I-SHOPMALL IN THE SKHLM MALL

Most of the visitors according to today's shopping patterns, visit i-ShopMall SKHLM for "touch & feel" on a product they found online. Once there they will probably also visit other stores (according to mall behavior 3-5). But in order to capture other visitors of SKHLM, marketing will take place in various forms in the mall and parking garage as well as other relevant places with high foot traffic.

Preliminär planskiss och butikstillgång

Marketing will also be done through SKHLM's different digital channels e.g. website and apps etc. Which provides great increased marketing in addition to e-Tailor and i-ShopMall own marketing.

Let's talk! Contact i-ShopMall SKHLM - Skärholmens Centrum

Richard Granberg

richard.granberg@i-shopmall.com

+46 (0)708 30 65 50

More detailed information can be found on the website (www.i-shopmall.com), but as we are currently in an active booking phase and things can change from day to day, the best way to get more detailed information is to contact i- Shop Mall. We look forward to hearing from you!

PRICING, AVAILABILITY OF STORES, SERVICES AND DETAILS

Let your customers touch and sense you!

Intelligent ShopMall AB Ankdammsgatan 35

171 67 SOLNA www.i-shopmall.com

- I-SHOPMALL IS THE NATURAL MEETING PLACE FOR THE VIRTUAL CUSTOMER AND THE PHYSICAL PRODUCT, AND THE OTHER WAY AROUND…