World’s 1st Digital Etiquette Certification

Training of Trainer

Before Starts:These are the things need to complete::1. Please Create an account in 1Citizen Portal:

http://www4.1citizen.com.my/2. Fill up your personal particular in:

http://goo.gl/TQsvb (it’s Case Sentive)

Table of Content

SECTION 1: Introduction to IC CITIZEN

SECTION 21CITIZEN : A Malaysia Story

SECTION 3Other Project Ideas

SECTION 1Introduction to IC CITIZEN

“The people who are crazy enough to think they can change the world are the ones who do.”

Steve Jobs, CEO of Apple

Current Landscape

3D Map of World-Wide WebDomain Names

Current Landscape

• Proliferation of access to Digital Media• Google, Yahoo, IE, Bing, Safari, • Web 2.0, Forums, Blogs, Social Networks

• Everything E: e-Commerce, e-Safety, e-Privacy, e-Shopping

• Phishing, Cyber-Bullying, Identity Theft, Spyware, Plagiarism, Pornography

• Cultural Values – Individualist vs Collectivist, Western vs Eastern, Conservative.

• Freedom, Rights & Responsibilities, Ethics, Respect

Our Customers 8 Norms *

• They prized FREEDOM & Freedom of CHOICE

• They want to CUSTOMISE things, MAKE them their OWN

• The are natural COLLABORATORS, enjoys a CONVERSATION, NOT a LECTURE

• They SCRUTINIZE YOU and your ORGANISATION

• The insist on INTEGRITY• They want to have FUN even at SCHOOL

and at WORK• SPEED is normal• INNOVATION is part of LIFE * “GROWN UP DIGITAL”; Don Tapscott

(2009)

The digital technology explosion is not only changing the way we live and communicate but is rapidly altering our brain.

Gary Small, M.D, Author of iBrain

The buzzword

World Headline News

9

What & WhoWhat is the Programme• A Global Certification Program to

prepare users for a society full of technology without misusing and abusing them.

• It lays down rules of acceptable ‘netiquette’ or good behaviour that must be applied when operating digital devices and accessing the internet within an organization and society.

Who is Our Target Audience

(Digital Native-Digital Immigrants)

NetGeners, Parents, Children, Teachers, Employees, Civil Servant, anyone who is a

Netizen

Any users who utilize digital devices and the internet from

their homes, workplace or schools

Emerging Economy, conservative culture, collectivist culture of

Asia, Middle-East,

Advance Economies , Individualistic culture

What are the ObjectivesObjectives of IC CITIZEN Certification:• To produce digitally literate and

responsible citizens via: Becoming critical thinkers in

analyzing sources of information and messages as well as to evaluate what the impact can be

Understanding ethical consequences of online behaviour

Making good ethical decision of their behaviours online

• To globally promote ‘good behavior’ when communicating and foster ‘unity’ and ‘collaborative culture’ in the digital world

Why

WhyA Sustainable & Scalable Model is via Education

“Education is the teaching of the overall citizenship, to learn to live together with fellow citizen, and above all

to learn to obey the law”.

Thurgood Marshall(1974); US Supreme Court Justice

• Help youth make good ethical decision about their behaviours when they are online

• Help parents and teachers to understand the current trend in digital world.

• Bring them up to the speed so that they can be good mentors to their young

Youth

Parents & Teachers

Benefits

Modules

The measures and best practices for Netizen to guard their personal safety and the security of their networks. It teaches them 2P – Predators& Pornography.

4. e-Safety  

The privileges and responsibilities of all users, ethical behavior and expectations that come with it. It also include credibility & integrity of online content and critical thinking about what is true/false.

8. e-Accountability

5. e-Interaction & CollaborationThe learning highlights the exchange and sharing of information using digital systems or tools. Include humility, loyalty and respect for other when communicating.

Understanding the privilege to use electronic information in society as well as the rights to an equitable, secure and reliable access.

1. e-Access 2. e-Literate

The level of capabilities to use technology and knowing when, when not and how to use it appropriately. It highlights how online behavior will have major consequences offline.

6. e-Enterprise

The business conducted online using any of the Internet-based Applications . The concept of ‘common sense’ is also key.

Governing communication and technology use. This includes respect for ownership & authorship.

3. e-Rule

Physical and psychological well-being in a digital technology world

7. e-Care

Outcomes• Trained & Certified Malaysians

National Grid of Unity Digital Portfolio of works or

projects created “By-Users-For Users” at the end of the 2-day training

The “Best-of-the-Best” of these projects will be uploaded to a Data Bank and managed as a “National Grid of Unity”

Awards & Incentives will be given Best Digital Poster on

1Malaysia Best Blogs on Unity Best short-video on

Patriotism— Scalable & Sustainable

Bottom-up content development strategy for 1Malaysia

Creating Digital PortfoliosAt the end of training session, you will also produce a Portfolio – as proof of learning

What is DIGITAL PORTFOLIO? A digital portfolio is a project that you need to produce in

order to demonstrate your understanding what it means to be a responsible Netizen through different tools and media.

Using one or more IC CITIZEN elements as your portfolio content will confirm and verify your understanding of the ground rules that are to be used acceptably in the digital world today.

9 CATEGORIES for selections Can be submitted as in INDIVIDUAL or GROUP

Sample Projects

1 Open Category

Photo Patriotism & Unity

through PLKN

2 3

UNESCO Thematic Poster Competition in line with International Celebration Day eg: World Book Copyright Day, 23 April

5Posters Competition 6Video ClipsFacebook Page4

Creative Writing

Haiku Calendar Competition 2012

Creative Writing: Poem/HaikuTitle:

Be Careful What You Tweet!

Theme:

Technology

Description:

The visual of the 3 birds representing the 3 main races in Malaysia complements the poem below urging people to be careful what they tweet.

Element Used:

e-Interaction & Collaboration

Software Used:

Illustrator

Photo: Photo-EssayTitle:Internet Access Abuse Theme:Technology Description:This photo essay shows an employee abusing internet access and using it for unethical purposes by making fun of his boss, downloading and watching movies during office hours. His boss soon finds him out. Element Used:e-Access , e-Literate Software Used:Photoshop

Open Category: Board GameTitle:

The Social Media Game

Theme:

Entertainment

Description:

Players are taught how to use social media to interact and collaborate in the right way through this board game. The goal of the board game is to foster 1 Malaysia through the right usage of these media as indicated by the Malaysia flag at the finishing line. The rules of the game are simple, just throw the dice and move accordingly. Maximum 6 players at a time.

Element Used:

e-Interaction & Collaboration

Software Used:

Photoshop

Facebook PageTitle:Respect for Copyright Theme:Technology Description:In this Facebook page, topics related to copyright issues as well as fair use are discussed. For example, whether or not the usage of illegal software is deemed as fair use for students who don’t have the money to purchase the original ones. Element Used: e-Accountability e-Rule

PosterTitle:

Right-Click & Save

Theme:

Malaysia Food

Description:

A screen capture of someone trying to save an image is turned into a type of inspirational poster stating that right-click and saving is the equivalent of theft.

Element Used:

e-Rule , e-Accountability

Software Used:

Photoshop

Video ClipTitle:Porn Degrades Women Theme:Entertainment Description:This is a puppet show about how pornography can degrade women. Computer users are discouraged from watching pornography in this short clip. Element Used:e-Safety Software Used:After Effects

SECTION 3:Other Project Ideas

1. YOUTH PROGRAM (NETGeners)

1Malaysia for Youth Program

CONCERNSIrresponsible cyber activism ; illegal downloads,

socially unacceptable etiquette, Opposition blogs

STATISTICS90% of university students are connected online; 37% owns notebook; Main online activities are communicating with friends and families, games and entertainment; 65% gets their news on politics from the Internet; 79% of urban Netgeners (19-25) are connected online; 78% teens says Internet helps them to do their assignments; 66% of teens use their mobile phone to send or receive text messages; 1 in 5 teens have received sexting; 26% of 18-23 years old says they texted while driving; 45% of mobile phone teen owners have sent sexually suggestive, nude images of themselves to someone else .

PROJECT BRIEFThe ruling party was heavily punished in the last 2009 General Election loosing its 2/3 majority for the first timesince 1957. The opposition uses the Internet heavily as a campaign tool and managed to influence 75% of youth from the the 19-26 voting age group to vote from them. As part of 1Malaysia initiative by the government, ‘Net influencers’ such as university students at all public University will be required to pass the Netizenship module before they graduate. Students will also be required to pass an international accredited ICT certification (MOS or IC3) before graduation under the Innovation Economy model policy.

Keywords - good citizen, netiquette, digital literacy and competency, employability, illegal downloads; sexting, plagiarism. Net influencers

Image courtesy of FOX http://www.avatarmovie.com/index.html

Project 1: Youth

2. COMMUNITY PROGRAM

Community Broadband Centre (CBC)

CONCERNS

Accessed to unauthorized websites, digital divide, spam and scams

STATISTICS

85% of rural voters voted for government; only 20% of rural population have access to computers currently; by 2012, 62% rural folks will have access to a digital touch-points and by 2015 80%. Main activities of current CBC’s are entertainment (80% are on YouTube), e-government (18%);

PROJECT BRIEF

As part of the Digital Divide and Literacy program initiatives, Malaysia is building 1000 Community Broadband Centre (CBC) in villages across the country by 2011 under the Universal Service Provider (USP) fund project. The project allows rural community to access the Internet to all its members at a minimum cost. Initial statistics show a worrying trend of the Internet being abused. As part of the Access Monitoring Systems project, passing the ‘L-License’ Netizenship certification will now become a prerequisite for membership. Netizenship will initially be offered as an INDEPENDENT MODULE and eventually integrated with IC3 (Bahasa version) in later phases.

Keywords – digital divide, literacy and mindshare, Internet filtering

Project 2: Community

http://www.telenor.com/en/corporate-responsibility/initiatives-worldwide/DiGi-connects-rural-areas-across-Malaysia

3. TEACHER TRAINING PROGRAM

Integrating ‘Netizenship’ in the Pre-service Teacher Curriculum.

CONCERNS

Students not guided and facilitated; knowledge gap in digital literacy between teacher and students are too wide.

STATISTICS

78% teens says Internet helps them to do their schoolwork; 93% of parents agree that Internet help children to learn; 96% of teachers agree that knowledge of and use of he Internet is essential aspect of learning; 50% kids have exposure to porn or cyber Bullying intentionally or unintentionally

PROJECT BRIEF

The Ministry has invested heavily in the digitization of education in the past 5 years under the Mathematics & Science in English project. All schools are now connected with the Internet and all teachers have been equipped with a notebook for T&L. There has been an increase in the cases of Cyber Bullying and illegal downloading of ‘garbage’ from the internet.

As a sustainable strategy, the Ministry is looking at integrating the modules of Netizenship in curriculum at ALL Teacher Training Institute that produce new teachers. A new compulsory subject ‘Netizenship’ will be taught and passing Netizenship module is required prerequisite for all pre-service teachers. A similar initiative is being considered for all post-service teachers starting with the training of 2000 teachers as Master Trainers.

Keywords – digital literacy & competency,

Image courtesy of Yahoo News http://news.yahoo.com

Project 3: Teacher

4. CIVIL SERVANTS

Civil Servant Literacy & Netiquette project

CONCERNS Lost of productivity, illegal downloads, accountability, AUP

STATISTICS

Shopping is the most popular online activity at work (75%); 22% have purchase online at work; e-Bay the Internet; 39% use the Internet for online banking; Adults will do more online transaction if they can be assured of safety on the Internets busiest traffic is during office hours (68%); 75% don’t like sending personal or credit card info over

PROJECT BRIEF

As part of the e-Government initiatives, the government is pushing for a minimum credential for all civll servants in Malaysia. Their previous approach of developing their own programs is seen as not scalable. The government is also increasingly concern about the rise in trends of civil servants being caught visiting external ‘unprotected’ site and loss of productivity from activities not sanctioned during office hours.

Keywords – digital literacy & competency, online transaction

Image courtesy of Yahoo News http://news.yahoo.com

Project 4: Civil Servant

Thank You