PARTNERSHIP OPPORTUNITIES

Ultimate Frisbee

Ultimate is a fast-growing, free-flowing team sport played with a frisbee combining elements of gridiron, netball and touch football. Athletes require speed, agility and endurance.

Ultimate is the fastest growing global sport played by more than 7.5 million people in more than 90 countries.

Ultimate is Australia’s fastest growing sport and has been the largest sport in the University sector for the last five years.

It is estimated that over 20,000 people are regularly playing Ultimate in Australia in social or league competitions, with over 7,000 players registered on the AFDA* membership.

The sport is growing quickly in schools, valued for it’s strong focus on good sportsmanship, inclusion and fair play. It is recognsed by the ASC and IOC and toted for inclusion in the Olympics after Japan.

About

World Championships – under 24’sThe WFDF* World U24 Ultimate Championships is the premier championship event for Ultimate Frisbee for athletes aged 24 years and younger. Held every two years, hundreds of the world’s best Ultimate Frisbee players, and thousands of spectators will take part in the event.

Approximately 8,000 athletes: 43 teams from 22 countries including 16 mixed teams, 16 men’s teams and 11 women’s teams will make this event making it the biggest under-24 world championships to date. http://www.wu24perth.com/en_au/participating-countries

There will also be:150 VolunteersOver 100 coaches, physios, and support staffMore than 4,000 visitors generated

Previous championships were held Florence, Italy (2010), Toronto, Canada (2013), London, England (2015).

Why support or partner with us?The under 24 World Ultimate Championships is a unique opportunity to be associated with a world class sporting event, and engage directly with thousands of millennials from across Australia.

Our cohort of athletes, supporters, friends and their families are:- Over represented as university educated- 18-28 years (with coaches, volunteers and families

in the 18-46 range)- Close to 50/50 split amongst women and men- Health, fitness and social values conscious- High average disposable income- Regularly travel and eat out- Tech-savvy and avid social media users - avid

friends of all things digital!!

ReachThe event will be livestreamed to over 40 countries and is expected to generate exceptional social media engagement.

The Australian mixed team recently posted two ‘practice matches’ and received over 2.5k YouTube views. We expect millions of views for our coverage – including live streaming. There were over 660K YouTube views for the previous World Championships final events.

In Australia the main social media channels will include:www.facebook.com/WFDF.WU24/ www.instagram.com/wfdfwu24uc/

twitter.com/wfdfwu24uc

• U24s public team supporters pagesStingrays (twitter) InstagramGoannas Bluebottles (twitter) Instagram

• Ultimate Australia:FacebookTwitterInstagram

Spirit of the Game

Spirit of the GameA unique aspect of Ultimate is that it is “self-refereed”. New players learn to self-referee through

‘Spirit of the Game’, which emphasises knowledge of the rules, honesty, care, respect and fairness. Self-refereeing integrates personal and social development into aspects of the sport.

InclusionThrough Spirit of the Game, Ultimate has an exceptional capacity for inclusive practices to be

embedded into every layer of our sport. Self-refereeing puts respect for others and fair treatment at the very centre of our sport. We support gender equity through mixed-gender

play from grassroots development through to international representation. We embrace participation regardless of ability, gender, sexual orientation, background or age. We are also

committed to increasing opportunities for Indigenous people to participate through its partnership with the Indigenous Ultimate Association. The AFDA supports people with disabilities

participating in Flying Disc Sports and will provide opportunities for disabled athletes and administrators.

Partnership Packages - Overview1. Principal Partnership - TBC2. Major Partnerships – Starts at $2,0003. Supporting Partnerships – In-kind product.

There are opportunities to sponsor specific initiatives associated with the event including:1. Our Volunteer Program and Packs2. Spirit of the Game Award Partner3. Athlete meals/dining 4. Athlete Player Packs5. Australian Team Partnerships6. Game’s discs7. End of tournament party sponsor

We are actively seeking official partners for the following categories:- Travel- Sports drink, sports bars, healthy snacks- Athlete sports equipment/recovery

Benefits/Opportunitiesü Premium signage and event activation

opportunities including:v Showcase field signage (Image attached)v Logo acknowledgment on Event Partners

Recognition Banners near entry to the event and tournament central (retail/snacks and dining area)

v Exhibit or event activation opportunity at the sponsors village at tournament central

v Messaging, video and/or TVC on digital field signage

ü Logo acknowledgment and advertising:v Official Program (Full Page Advert)v Volunteers Guide and Pack (Full Page

Advert and inclusion of advertising or sample product in volunteer’s pack)

v Players Pack (Inclusion of promo material or sample product)

v E-news (Pre-event and daily wrap ups)v Email footersv Promo video

ü Broadcast exposurev Daily Highlights (bought to you by..)v Player and spectator interviews of the day

(bought to you by )v Online streaming advertising opportunities

ü Content/branding opportunities in the following channels/mediums:v Home page of website (logo

acknowledgement, message, and link to your site)

v Sponsors page (Creation of a page about your company and its services or products on the website)

v A video interview about your partnership support or your company offer for online channels and/or access to nominated athletes for interviews/content

v Access to event surveys and research – survey question

Benefits/Opportunities - continued

ü Logo on volunteer/official staff uniforms

ü Logo on game’s discs

ü VIP Hospitality and Staff Incentives:v Passes to VIP Hospitality Tent (4 guest passes

per day)v VIP seating in main stadium for showcase

events and medal matches (4 guest passes per day)

v Photography

ü Awards and medal presentationsv MC mentions at official announcements and

events including opening and closing ceremony

v Two-minute welcome speech at opening ceremony

v Presentation of medals at closing ceremony

ü A variety of social media and digital marketing opportunities as negotiated with the Head of Sponsorship including:v Sponsor branding on Facebookv Links on the event’s social media portals –

Facebook and Twitter

ü Opportunity for exhibit, event activation or competition targeting players, fans or visitorsv Exhibit in prime location/tournament centralv E.g. vote for best play of the day to win X

ü Media release for internal and external communications opportunities.

ü Mention in press releases / video content productions where possible

ü Creative joint social media or digital marketing initiatives to our extensive audience

Example Package Volunteer programNo event is possible without the energy, passion and commitment of volunteers. 150 volunteers will be recruited, from WA and around Australia, to support the planning and delivery of the event. Many are university students. The package could include:ü Logo on volunteer/official staff uniformsü Branding, advertising and messaging across all volunteer material including the Volunteer Guide/Play Book ü Signage in the Volunteer Headquarters/Central ü Product display or event activation opportunity inc. sampling in a prime location at the event ü Logo acknowledgment on Event Partners Recognition Banner near entry to the event and tournament central (retail/snacks and dining area)ü Branding, content and messaging on Volunteer Social Media Group pageü Inclusion of product or special offer in the official Volunteer Packü Logo acknowledgement on Event Websiteü Link to your site from home page back/tourism and supporters page ü A promotional banner on Volunteer EDM’s (email communications via volunteer DB)ü 2x passes to catered VIP Tent / 2 x VIP seating at medal matches in main stadium.

We require support to help engage and maintain a highly efficient, valued, motivated and happy volunteer workforce. 1. Breakfast, lunch and dinner2. Accommodation3. Volunteer Packs4. Prizes and rewards

Media references and more data

http://wfdf.org/news-media/news/press/2-official-communication/724-wfdf-2018-world-u24-ultimate-championships-to-be-held-in-perth-australia

http://www.communitynews.com.au/western-suburbs-weekly/sport/frisbee-uwa-sports-park-to-host-world-under-24-ultimate-championships/

http://www.ultiphotos.com/wugc/2016

Type of visitors Visitor #’s Percentage of totalvisitors

WA visitors – within local area

2000 51%

WA visitors – non local area

100 2%

Interstate visitors 250 6%International visitors 1600 41%Total visitors 3900 100%

Intrastate visitors

Interstate visitors

International

Total visitors

Visiting specifically 100 250 1600 2050Extending 20 50 600 680Average daily spend(accommodation, meals,

entertainment, etc.)

$150.00 pp $150.00 pp $225.00 pp

Length of stay 7 days 10 days 14Direct expenditure $105 000.00 $375 000.00 $5 040,

000.00

Links to YoutubeWorld Games 2017 Ultimate Bronze Medal Game - AUS v CAN

http://bit.ly/2yL9CFv

USA Ultimate #LiveUltimate: https://www.youtube.com/watch?v=KixMbFkrP

IM&list=PLj3o5NfjDnCNMBYshF8sYT21_uxQs4xJ_&index=11

USA Ultimate Promo Video (10 years old): https://www.youtube.com/watch?v=70Ks0VJ-

clM&list=PLj3o5NfjDnCNMBYshF8sYT21_uxQs4xJ_&index=10

Ultimate Canada Play Ultimate: https://www.youtube.com/watch?v=4udZNpw1X6o

&list=PLj3o5NfjDnCNMBYshF8sYT21_uxQs4xJ_&index=12

We are currently developing a

promotional video for Australian Ultimate. We

are seeking a sponsor to support this.

Please contact to be listed as a supporter of

Australian Ultimate

Quotes“This is like everything that you would want to bake into a sport, if you were

creating it from scratch. The speed, quickness, power. Women and men playing. Few disputes. And the entertainment value. I was like, This is wicked entertaining

stuff!_ In one weekend I fell in love with the sport and saw its huge potential.” Tom Crawford, a former director of coaching for the U.S. Olympic Committee

who has also consulted with the N.B.A., N.H.L. and N.F.L., said.

“The I.O.C. loved a few things about the sport, to which it granted provisional recognition in 2013: the spirit of the game, gender equity, global growth, youth appeal, and, most of all, how fun it is to watch. The sport’s leaders believe it has

come this far, and will eventually be included in the Olympic games, because it’s a better spectator sport—more easily understood and more telegenic—than

plenty of “traditional” Olympic sports.” WFDF President

Contact

Kelli Browne | Head of Partnershipsm 0418 356 189 e Kelli@kellibrowne.com

We are happy to customise a package and unique marketing activities to suit your objectives.

Please contact: