World Tour 2013 #SBworldtour

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Agenda, Sao Paulo, February 22nd  

 3:30 pm - 4:00 pm Registration 4:00 pm - 4:45 pm Jan Rezab, CEO, Socialbakers 4:45 pm – 5:45 pm Speakers session and Panel discussion with

Fernando Aguilar, Natura Chiara Martini de Campos Bueno, Heineken Micheline Jeanfrancois, P&G

5:45 pm - 6:00 pm Questions & Answers 6:00 pm - 8:00 pm Dinner buffet

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World Tour 2013

NOW: Sao Paulo Next Stop: Mexico City (February 25th)

Introduction

Jan Rezab, CEO & Co-Founder @janrezab

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About Us

20 % of FORTUNE 500

Companies

Marketers monthly across 100+ countries

Customers

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Social is changing all the Time

Brands are changing 1 billion Users are changing = increasing “noise”

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Social is changing all the Time

Brands are changing 1 billion Users are changing = increasing “noise”

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Constant change

Facebook 2009: Facebook 2013:

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What Users cope with on Facebook (from Brands)

1 user likes 4,5 pages

Pages post on avg. 5 times

1 user likes 40 pages Pages post on avg. 36 times

23 updates per month

2009 2013

1440 updates per month

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Brazilian Users

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Brazilian Brands post more on average

0

10

20

30

40

50

60

70

80

90

Brazilian Brands

Worldwide Brands

An average Brazilian user is a fan of 21 pages

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Average Brazilian user is a fan of 21 pages

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Brand pages liked by an average Brazilian user

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What brands post and what users like to share

Post Shares Post Types

0%

25%

50%

75%

100%

Status

Photo

Link

0%

25%

50%

75%

100%

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Most favorite brand posts

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Most favorite brand posts

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Top 5 Facebook Brands by Number of Local Fans

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Top 5 Facebook Media by Number of Local Fans

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Top 5 Facebook Brands by Post Engagement Rate

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Top METRICS in Social Media

Being social is not about one metric. It’s about all of them.

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Return On Engagement

Fans and Fan Growth

Activity of Your Page

Engagement Rate and Reach

Response Rate Response Time

The Alpha and omega of successful social strategy

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0

10

20

30

40

50

60

70

0

500

1000

1500

2000

2500

1 11 21 31 41 51 61

Like

s

Impr

essi

ons

Average organic unique impressions

Average Likes

Time in Minutes

Gaining the Reach and Engagement in Minutes

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Science of Posting

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Science of Posting

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

1.80%

0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00

Weekly Traffic Weekend Traffic

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Open and drive 2 Way Communication

socially-devoted.com

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Questions answered on Facebook

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Top Socially Devoted Industries

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Top Socially Devoted Industries

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Top 5 Socially Devoted FB Brands in Brazil

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Finance – Case Study

Are responded… 70%

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BrandLove

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Recommendation for 2013

›  Monitor and measure your activity

›  Drive the industry and invest in innovations

›  Devote resources into social customer service

›  Post only local and relevant content in a timely manner

›  Make sure you get into News Feed

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How We can help You to get there.....

Data Categorization Brand Graph

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How We can help You to get there.....

Benchmarks Categorization Brand Graph

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Brand Graph

*there  are  more  categories  than  vizualized    

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Brand Graph

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How We can help You to get there.....

Benchmarks

Visualization

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...with Our Products

Platform

ad

Thank you

Jan Rezab, CEO of @janrezab