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WRIBUSINESS
A Dynamic Partnership
oundation + Apertura + Aretê Corporation + Arthur
hwest National Laboratory + Bechtel Foundation +
panies, Ltd. + Chemicals and Polymers Ltd. + Collins
pont + Eastman Kodak Charitable Trust + EcoBanca
Motors Company + General Motors Foundation +
ng + iGeneration + IKEA + Intel + Interface, Inc. +
Corporation + MicroSoft Corporation + MJ Bradley
ny + Nokia + Novartis International + Novo Alle +
+ RealNetworks + S.C. Johnson & Son, Inc. + The
t + Texaco + ThermoRetec + Tokyo Electric Power
Weyerhaeuser Company Foundation + WorldCom
World Resources Institute
WRI WORKING
A Dynamic Partnership
In the 21st century, maximizing profits will require more than solely focusing on the financial
aspects of business. Social, environmental, and financial performance will be necessary for the
successful company to maximize opportunities. Companies that understand and manage their
triple bottom line will be most profitable. The World Resources Institute (WRI) enables people
to protect Earth’s environment and its capacity to provide for the needs and aspirations of cur-
rent and future generations. We help companies understand new markets and global trends so
businesses continue to profit while protecting the environment and improving people’s lives.
The Management Institute for Environment and Business (MEB), as well as other WRI pro-
grams, help businesses maximize the triple bottom line. The issues are complex. Halting
global warming, the loss of species, the destruction of forests and marine ecosystems, and the
elimination of air and water pollution requires creative modes of thinking and new ways of
doing business. We create solutions that promote corporate responsibility and accountability to
people and the natural environment. WRI is the largest group of international experts in the
world on the environment, resource management, and environmental policy.
We uphold high standards of analytical excellence and independence. We convene and engage
diverse groups with varied points of view, including business, nongovernment (NGOs), and
government stakeholders. Partner with WRI and join a team of exceptional people from a
wide range of professional fields and cultural backgrounds. We are an organization that
meets global environmental challenges and is committed to putting ideas into action.
Together, we can create new sustainable markets and demonstrate that business can simulta-
neously achieve its economic, social, and environmental goals. Join us!
WITH BUSINESS“The social and environmental payoff for companies that successfully
manage their triple bottom line could be tremendous. We invite
companies to join in partnership with WRI to meet these challenges.”
Jonathan Lash, President, WRI
+ To move critical actors to change, we create practical solutionsto problems of environment and development—designingmechanisms that promote accountability.
+ Insist on analytical excellence, factual accuracy, and independ-ence in our work.
+ Foster an international orientation in our work, reflected in ourstaff, our Board, and our partnerships.
+ Build on our commitment to engage and convene stakeholdersacross sectors and regions.
+ Empower our staff and collaborators to use information tech-nologies to catalyze change and influence the use of thosetechnologies by others.
WRI’s Approach
CREATES
GREEN POWER MARKET DEVELOPMENT GROUP The Group fosters market demand for
1,000 megawatts of cost-effective, clean energy, enough to displace a large coal-fired power
plant. Benefits of group participation include professionally convened and facilitated dia-
logues, a portfolio of green power purchasing prospects, and the opportunity to learn from
other corporations’ experiences. “We have a goal of 10 percent of our energy supply from
renewable sources at competitive prices,” said Paul Tebo, Vice President at DuPont. “We’re
excited about participating in WRI’s group.”
WRI LEADS BY EXAMPLE When WRI moved to a new location in 1999, we wanted an office
space that expressed our values and mission. We chose environmentally friendly alternatives
to conventional building products, such as sustainably harvested and salvaged wood, bamboo,
and cork. We selected paints, countertops, flooring, and cabinets for their nontoxic materials
and manufacturing process. We purchased energy efficient lighting and appliances. To show
our commitment to reducing carbon dioxide, WRI pledged to have zero net emissions by 2005
or sooner by reducing paper and electricity use, staff travel, and by purchasing offsets.
Creating a clean energy future. WRI strives to halt
changes to the Earth’s climate caused by human activity.
CONSERVES
BIOTECHNOLOGY AND AGRICULTURE Biotechnology offers the promise to help serve
the health and nutritional needs of the growing world population and also raises threats of
environmental damage and social inequity. WRI recognizes both the potential benefits and
the risks of releasing genetically engineered organisms. With these in mind, WRI applies
expertise in science and business strategy to partner with leading agricultural biotechnology
companies and NGOs to address the safety of biotechnologies. WRI collaborates with these
companies to support their implementation of the Biosafety Protocol of the Convention on
Biological Diversity.
GLOBAL FOREST WATCH When IKEA—the world’s largest home furnishings company—
wants help preserving intact natural forests, it turns to Global Forest Watch (GFW). GFW
combines satellite technology, on-the-ground observations, and the Internet to provide
information on the state of the world’s forests. GFW maps show IKEA, The Home Depot,
Lowes, and other leaders in the wood products industry the location of old growth and
endangered forests. GFW works with in-country partners to map the forests of Cameroon,
Canada, Chile, Gabon, Indonesia, Venezuela, and Russia. In the next 5 years, GFW will exam-
ine a total of 21 countries.
Conserving and sustainably using Earth’s biological resources.
WRI works with companies to deal wisely with such natural
resources as forests, fisheries, soil, agriculture, and ecosystems.
CATALYZES
Catalyzing business. Companies come to WRI to learn about innova-
tive, cutting-edge work in environment, development, and business.
WRI develops tools and solutions that help companies succeed.
GREENHOUSE GAS PROTOCOL In partnership with the World Business Council for
Sustainable Development, WRI brings together representatives from business, government,
and NGOs. The Initiative aims to simplify reporting greenhouse gas emissions, while im-
proving the credibility, comparability, and utility of the resulting information. This helps
multinational companies identify opportunities, establish reduction goals, and create a tool
to assess progress.
CAPITAL MARKETS AND CORPORATE VALUATION WRI shows how superior environ-
mental performance can improve the bottom line by developing new tools that allow
companies to quantify environmental risks and opportunities in financial terms. Investors
can use WRI’s methodology to identify which companies are best positioned to manage and
meet environmental challenges such as climate change. Businesses can use these tools to
measure the financial impact of forthcoming environmental issues.
INCREASES
SAFECLIMATE.NET Imagine entering a website, answering a few questions, and receiving a
greenhouse gas emissions calculation for your business or your family. Imagine a website that
suggests how to reduce your emissions and that sells climate friendly products and services.
Soon you won’t have to imagine this scenario. A nonprofit web enterprise, SafeClimate.net
will harness the power of the Internet and e-commerce to further climate protection and to
safeguard biodiversity. It will offer school children, educators, concerned citizens, and organ-
izations environmentally preferable choices to reduce their ecological impact.
DIGITAL DIVIDEND Digital technologies can benefit billions of people, help protect the
environment, and foster economic development. Yet, a huge gap—a digital divide—exists
between those with access to digital technologies and those without. WRI believes that this
digital divide can be transformed into a digital dividend. We are working with leaders of
information technology companies to create digital dividends that provide social, environ-
mental, and economic benefits.
Increasing access to information drives change. Information and
information technology can empower people to improve their lives
and the environment.
FOSTERS
Fostering a new generation of business leaders and entrepreneurs.
WRI is promoting a new model of corporate citizenship, one that
combines social, environmental, and financial goals.
BUSINESS-ENVIRONMENT LEARNING AND LEADERSHIP Our future depends on the
quality of our business leaders. Business-Environment Learning and Leadership (BELL)
helps foster leaders in North and Latin America, and Asia by incorporating environmental
and sustainability subjects into business school curricula. Beyond Grey Pinstripes, a biennial
survey of MBA programs by WRI and the Aspen Institute, ranks cutting-edge business schools
around the world. This survey is a guide for companies to find the best and brightest MBAs
trained to integrate environmental and social topics into business practices.
NEW VENTURES New Ventures helps socially responsible environmental entrepreneurs in
Latin America strengthen their business strategies and access investment capital. The team
provides one-on-one consultations, training workshops, and investor forums to developing
businesses. In addition to WRI staff, enterprises have access to our Environmental Enterprise
Corps of business school faculty, business students, and senior executives from leading
companies. “Your New Ventures Investor Forum in Rio de Janeiro, Brazil was a blockbuster!
Many said it was the best event in years,” said John Forgach, President, A2R Ltda.
MEMBERSHIP Become a member of WRI’s Corporate Council. WRI helps Council
members identify environmental trends relevant to their industry, leads discussions on
current issues, and provides cutting-edge information on business ideas. Members receive
the following benefits: WRI publications and briefings; access to WRI staff and Speakers
Circuit; customized consultations on issues of sustainable business; access to Pathways, our
knowledge base on sustainable business; and complimentary registrations to the annual
Sustainable Enterprise Summit and the corporate leadership dinner with WRI’s President.
SPONSORSHIP Sponsor WRI’s projects or programs. Your corporate philanthropic dona-
tion will go directly towards solving an urgent challenge of the 21st century. Your company
will also receive the benefits of WRI’s Corporate Council.
“A multinational’s job is to sustain profits, yes, but also
to sustain people, communities, and the environment…
A company cannot outsource its moral responsibilities.”
Samuel Johnson, Chairman, S.C. Johnson & Son, Inc.and member of WRI’s Board of Directors
Inviting interested corporations to join the partnership.
WRI welcomes companies to become involved.
INVITES
“Membership in WRI’s Corporate Council gives companies access
to one of the most highly regarded environmental think tanks.
There are few peers among environmental research organiza-
tions that match the scope and authority of WRI’s work.”
William Ruckelshaus, Chairman of WRI and Principal, Madrona Investment Group, L.L.C.
TURN IDEAS INTO ACTION
PARTNERSHIP Work directly with WRI’s Management Institute for Environment and
Business (MEB), and other programs. By working together, we can generate research and
solutions for a particular issue. An example of this is the Safe Climate, Sound Business
Collaboration. Over an 18-month period, BP, General Motors, Monsanto, and WRI engaged
in a dialogue to develop a long-term vision and an Action Agenda on how to protect the
Earth’s climate while expanding global economic prosperity.
CONFERENCE PARTICIPATION We invite you to attend WRI’s informative conferences. The
Sustainable Enterprise Summit, the Digital Dividend Conference, and the New Ventures
Investor Forum are all organized and hosted by WRI for corporate audiences. The annual
Sustainable Enterprise Summit, for example, is an important agenda-setting forum for the
private sector that discusses the latest models and practices in corporate environmental
programs. The BELL and China BELL Conferences are designed for business school professors
focusing on urgent business, environmental, and social issues.
JOIN US!
Working together, WRI and business can create a strong economy,
prosperous communities, and a healthy environment. Join us!
For more information on how your company can collaborate with
WRI, please contact WRI’s Corporate Council at 202 729-7600.
Photography Credits: Cover Michio Hoshino/Minden Pictures, Glen Allison/Photodisc; Inside Cover Mark Edwards/Still Pictures; Page 1 Christopher Swann/Still Pictures,Kim Naylor-Christian Aid/Still Pictures; Page 2 Warren Gretz/DOE/NREL; Page 3 Alan Karchmer, Franz Lanting/Minden Pictures; Page 4 Edward Parker/Still Pictures,Keith Brofsky/Photodisc; Page 5 Alex Mares-Manton, Map by Global Forest Watch/Russia, Duncan Smith/Photodisc; Page 6 Digital Vision; Page 7 Hartmut Schwaz-bach/Still Pictures, Digital Stock, Adrian Arbib/Still Pictures; Page 8 Konrad Wothe/Minden Pictures, Keith Brofsky/Photodisc; Pocket Franz Lanting/Minden Pictures
World Resources Institute Corporate CouncilMembership Benefits
Corporate Council Associate$25,000 to $49,999
+ Access to information “hot line”and WRI staff for questions and advice
+ Complimentary copies of all WRI publications to key company representatives
+ Recognition as an Associate onWRI’s website and in materials that mention WRI supporters
+ Invitations to WRI special events and two complimentary registrations to the AnnualSustainable Enterprise Summit(www.wri.org/wri/meb/wrisummit)
+ An in-depth consultation with WRI’s MEB team, and access toPathways, WRI’s knowledge-basein sustainable business strategy and change
+ Access to WRI’s Speakers Circuitincluding presentations by JonathanLash, Matthew Arnold, AllenHammond and other WRI staff as well as selected members ofWRI’s Board of Directors (one complimentary visit per year–travel expenses not included)
+ Recruiting assistance for internshipor permanent positions related tothe environment and sustainabilityas well as indirect access to ourextensive network of businessschool programs and professors
Corporate Council Partner$50,000 and above
+ Companies in partnership with WRIon a specific project, working closelytogether to generate research andsolutions to particular issues
+ Recognition as a Partner on WRI’s website and in materials that mention WRI supporters
+ Includes all Corporate CouncilAssociate benefits noted at left
Benefits
For further information, please contact Ms. Rebekah Paulson,Director of WRI’s Corporate Council, 10 G Street, NE, Suite 800,Washington, DC 20002 USA, 202 729-7642 or [email protected]
World Resources Institute 2000Corporate Donors and Sponsors
Corporate Council Members$15,000 to $24,999
ABB
BankAmerica Foundation
Banco do Brasil
BP
CH2M Hill Companies, Ltd.
Collins & Aikman
Floorcoverings, Inc.
GreenMountain.com
International Paper Company
McDonald’s Corporation
Novo Nordisk
Southern Company
Corporate Contributors$10,000 to $14,999
Baxter International, Inc.
Bechtel Foundation
The Boeing Company
Eastman Kodak
Charitable Trust
Mead Corporation
Northeast Utilities
Service Company
The Procter & Gamble
Company
S.C. Johnson & Son, Inc.
United Technologies
Corporation
Weyerhaeuser Company
Foundation
Additional CorporateContributors $1,000 to $9,999
Aretê Corporation
Bristol-Myers
Squibb Company
Ernst Basler + Partners, Ltd.
IBM
The Segerdahl Corporation
Techint
Trillium Corporation
United Parcel Service (UPS)
Members
WRI Corporate Project Sponsors $100,000 to $500,000
Alcoa Foundation
Ford Motor Company Fund
Shell International Ltd.
Corporate CouncilPartners/Project Sponsors$50,000 to $99,999
Anonymous
AOL Foundation
Cable & Wireless
Dow Chemical Company
General Motors Foundation
The Home Depot
MicroSoft Corporation
Corporate CouncilAssociates $25,000 to $49,999
AT&T Foundation
E. I. du Pont de Nemours
& Company
GE Fund
Interface, Inc.
Johnson & Johnson Family
of Companies
Motorola Foundation
Pfizer Inc.
Placer Dome, Inc.
World Resources InstituteBoard of Directors
Chairman William D. RuckelshausChairman of the Board ofBrowning-Ferris Industries, Inc.;Principal, Madrona Investment Group, L.L.C. (MIG)
Vice ChairJulia Marton-LefèvreExecutive Director, Leadership for Environment & Development (LEAD) International
DirectorsManuel ArangoFounder and Chairman, FundaciónMexicana Para La EducaciónAmbiental, A.C., Mexico
Frances G. BeineckeExecutive Director, Natural Resources Defense Council
David T. BuzzelliDirector and Senior Consultant,former Vice President and Corporate Director of Environment,Health & Safety, Public Affairs andInformation Systems, The Dow Chemical Company
Deb CallahanPresident, League of ConservationVoters
Michael R. DelandVice Chairman, American FlywheelSystems, Inc.; former Chair ofthe White House Council onEnvironmental Quality
Sylvia A. EarleOceanographer; Marine Botanist;Ecologist; Author; Lecturer; ScientificConsultant; Founder and Director,Deep Ocean Engineering, Inc.
Alice F. EmersonSenior Advisor, The Andrew W. MellonFoundation; President Emerita ofWheaton College, Massachusetts
José María FigueresFormer President of Costa Rica
Shinji FukukawaChairman & CEO, Dentsu Institute forHuman Studies; former Vice Minister,Ministry of International Trade andIndustry, Japan
David GergenEditor at large, U.S. News and WorldReport; Journalist; former Counselor toU.S. Presidents
John H. GibbonsFormer Assistant to the President for Science and Technology; formerDirector, Office of Science andTechnology, Executive Office of the President
Paul GormanExecutive Director, National ReligiousPartnership for the Environment
William M. Haney, IIIFellow, Kennedy School of Government,Harvard University; Co-Founder ofEnergy BioSystems Corporation, FuelTech, and Molten Metal Technology
Denis HayesPresident, The Bullitt Foundation
Cynthia R. HelmsFormer Chair of WorldWIDE (World Women in the Environment)
Samuel C. JohnsonChairman S.C. Johnson & Son; founding member of the World BusinessCouncil for Sustainable Development
Calestous JumaVisiting Fellow, Kennedy School ofGovernment, Harvard University;Visiting Professor, University ofStrathclyde, UK; former ExecutiveSecretary of the Convention onBiological Diversity
Yolanda KakabadseFormer Minister for Environment ofEcuador; President, Fundación FuturoLatinoamericano; President of theInternational Union for Conservation and Nature
Aditi KapoorJournalist, The Times of India
Jonathan LashPresident, World Resources Institute;former Director, Environmental LawCenter, Vermont Law School; formerSecretary, Vermont Agency of NaturalResources; former Commissioner ofEnvironmental Conservation, State of Vermont
Mahmood MamdaniProfessor, Columbia University
William F. MartinChairman, Washington Policy and Analysis, Inc.; former DeputySecretary of Energy and SpecialAssistant to President Reagan
Jeff Miller Partner, The Beacon Group Energy Fund
Ronald L. OlsonPartner, Munger, Tolles & Olson
Qian, YiProfessor, Tsinghua University, Beijing
Peter H. RavenDirector, Missouri Botanical Garden;Engelmann Professor of Botany of Washington University
Florence T. RobinsonAssistant Professor, Department of Biology, Southern University,Baton Rouge
Jose SarukhanPresident, University of Mexico
Stephan SchmidheinyFounder and Chairman, BusinessCouncil for Sustainable Development;Chairman, FUNDES Foundation;Owner, ANOVA, NUEVA, Switzerland
Bruce SmartFormer U.S. Under Secretary ofCommerce for International Trade; former Chairman and CEO,The Continental Group
Scott M. SpanglerChairman of the Board, ChemonicsInternational, Inc.; former U.S. AIDAssociate Administrator for Operations
James Gustave SpethDean, Yale School of Forestry andEnvironmental Studies; formerAdministrator, United NationsDevelopment Programme; founder and former President, World ResourcesInstitute; former Chairman, U.S.Council on Environmental Quality
Ralph TaylorPresident, GreenleafComposting Company
Pieter WinsemiusDirector, McKinsey & Company; former Dutch Minister of Housing,Physical Planning, and Environment
Wren WirthPresident, The Winslow Foundation
Board
MEB
Turning Ideas Into Action The activities of WRI’s Environment and Business (MEB) program
are described in WRI + Business—A Dynamic Partnership. We are a dedicated team of people
who believe business can be a powerful force for positive change. We have expertise in sustain-
able business strategies, climate change, renewable energy, leadership training, measurement
and reporting, biotechnology, environmental entrepreneurship, capital markets, policy analysis
and more. We invite you to contact us to learn more about our work.
World Resources Institute’s Management Institute for Environment and Business (MEB)
Business–EnvironmentLearning and Leadership (BELL)
Director–Business EducationRick Bunch
202 729-7670
Beyond Grey Pinstripes
Director–BusinessEngagementJennifer Finlay
202 729-7657
Associate Shehnaz Atcha
202 729-7662
Biological Resources & Business
Senior Associate Don Doering
202 729-7655
Corporate Council
Director–WRI’s Corporate CouncilRebekah Paulson
202 729-7642
Digital Dividend Roadmaps
Chief Information Officer and Senior Scientist Allen Hammond
202 729-7777
Environmental Enterprise Corps (EEC)
Director–Business Education Rick Bunch
202 729-7670
Director–Latin American Business Patricia Londoño
202 729-7650
GHG Protocol
Senior Associate Janet Ranganathan
202 729-7656
Associate Pankaj Bhatia
202 729-7629
Green Power Market Development Group
Director–BusinessEngagement Jennifer Finlay
202 729-7657
Associate Shehnaz Atcha
202 729-7662
New Ventures
Director–Latin AmericanEntrepreneurshipLuiz Carlos Ros Filho
202 729-7745
Director–Latin American Business Patricia Londoño
202 729-7650
Business Analyst Virginia Barreiro
202 729-7700
SafeClimate.net
MEB Program Director Elizabeth Cook
202 729-7743
SPLASH/Pathways
Senior Associate Don Doering
202 729-7655
Senior Associate Rebekah Paulson
202 729-7642
WRI’s CO2 Commitment and Telework
Fellow–Climate,Energy & Pollution Frances Irwin
202 729-7737
Associate Pankaj Bhatia
202 729-7629
MEB Program Coordinator Samantha Putt del Pino
202 729-7660
MEB Program Director Elizabeth Cook
202 729-7743
MEB Program CoordinatorSamantha Putt del Pino
202 729-7660
MEB Program Assistant Jason Snyder
202 729-7664
MEB Project Teams
World Resources Institute
10 G Street, NE, Suite 800
Washington, DC 20002 USA
T 202 729-7600
F 202 729-7637
www.wri.org/wri
WRI Partner, Sponsor + Member Organizations 3Com + ABB + A2R Fundos Ambientais + Advance Consultores + Alcan + Alcoa + Alcoa Foundation + AOL Fo
D. Little + AT&T + AT&T Foundation + Banco de Credito + Banco do Brasil + BankAmerica Foundation + Baxter International, Inc. + Battelle Pacific North
BP + BP Amoco + The Boeing Company + Bristol-Myers Squibb Company + Business Week + Cable & Wireless + Cargill Dow + Citigroup + CH2M Hill Comp
& Aikman Floorcoverings, Inc. + Compaq + Conoco + Consolidated Edison Co. of New York + Delphi + Det Norske Veritas + Dow Chemical Company + Dup
+ Ericsson + Ernst Basler + Partners, Ltd. + ERDAS + ESRI + Excell Data + Five Winds International + Ford Motor Company Fund + GE Fund + General
GreenMountain.com + Green Mountain Energy Company + Grupo Arrayanes + Hewlett-Packard + Holderbank + The Home Depot + IBM + ICF Consultin
International Paper Company + Johnson & Johnson Family of Companies + Kinkos + Lowe’s Companies, Inc. + Lucent + McDonald’s Corporation + Mead C
& Associates + Monsanto / Searle + Motorola + Motorola Foundation + Niagara Mohawk + Nike + Norsk Hydro ASA + Northeast Utilities Service Compa
Novo Nordisk + Pfizer Inc. + Pharmacia + Pitney Bowes + Placer Dome, Inc. + PowerGen + PricewaterhouseCoopers + The Procter & Gamble Company
Segerdahl Corporation + Severn Trent + Shell International Ltd. + Smith Barney Asset Management + Southern Company + Suncor Energy Inc. + Techin
Company + Trexler and Associates + Trillium Corporation + United Parcel Service + United Technologies Corporation + Weyerhaeuser Coastal Group +