world of denim - soorty · denim is an adaptable fabric, suitable for all seasons. as climate...
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CONCEPTBOOK SS2020
This season’s Denim Collection is an
assorted array of the practical and the
stylish, from the breathable fit of our
Travel Lite line to the sleek look of the
High Energy family.
Today, we concern ourselves not just with
fashion trends, but the impact our industry
has on the world. The effects of climate
change are far-reaching and to combat the
negative consequences, we must take into
account the impact of our choices.
We aim to provide our customers with
denim fabrics that are both fashionable
and sustainably produced. By offering a
selection that emphasizes environmental
impact, we let customers make decisions
that are not only a good choice, but the
right choice.
WORLD OF DENIM
DESIGNED FOR LIFE
Astro // A vibrant dark indigo, this shade can
achieve various wash down casts.
Uranus // Very light indigo color, made to look
like how summer feels. Raw and wash down.
No need for pre-distressed jeans and offers the
possibility of jeans that can age with you.
Black Panther // Black with blue hue. Our
updated special black cast washes down into
blueish tones of black and grey.
Black PantherX // A darker shade of
Black Panther.
Deep Blue // Dark indigo with a red cast, these
bright jeans don’t fade or wash to gray.
Ocean Blue // A blue-green cast meant to evoke
the color and texture of the ocean.
NEW COLORS
TRAVEL-LITE
Our world is delicate in these shifting
times. As we cross it, we must tread lightly.
Denim is an adaptable fabric, suitable for all
seasons. As climate change makes weather
increasingly unpredictable, denim is the
perfect fit for a changing environment.
Soorty’s Travel Lite is the perfect material
for taking on the world. Travel Lite jeans
are as gentle as a summer breeze and as
soft as a feather. Our TENCEL™ enhanced
denim is cotton free, making the clothes a
breathable, comfortable fit for people on
the move.
TRAVEL-LITE
NOSTALGIA
Indigo is the color of memory, a
recollection of the world as it was.
Influenced by traditional designs, our
Nostalgia collection is a classic style for
the modern world.
With an emphasis on a vivid array of
styles, our jeans are specially tailored, with
choices like marble and salt & pepper,
lightweight and heavyweights, all made
with a vintage denim feel.
We create our distinctive Nostalgia look
by blending multicount yarns and adding
selvedge for a rustic feel.
NOSTALGIA
NATURAL HISTORY
We look to water to understand the
rhythms of our world. The ocean, whose
waves crash and recede in an infinite cycle,
is our greatest teacher.
The word ‘jeans’ was first used to describe
the garments worn by European sailors
from the ports of Genoa. The Genoese
navy equipped its sailors with jeans due to
the need for fabric that would be wearable
both wet and dry.
Those durable cloths were made of canvas
sails to survive the harsh conditions at
sea. Our Natural History concept takes
inspiration from the enduring spirit of
both the sailors and the sea.
NATURAL HISTORY
HIGH ENERGY
The modern world is a hectic, fast-moving
rollercoaster. To keep pace with the rough-and-
tumble times we live, we must adapt. Our jeans
are made not only to look sharp, but to be a
flexible extension of the body itself.
Our High Energy line of denim is a genderless
assortment for performance and movement.
Hugging close to the skin, these High Energy
jeans (DENIM) are woven with stretch fabric
and made with low growth, making them
perfect for the mobility of the modern world.
HIGH ENERGY
C2C GOLD CERTIFIED LINE
A design system for developing sustainable products based on circular design
We are proud to launch our range of denim
fabrics which are Cradle to Cradle GOLD
Certified™. It is an ultimate solution to cater
the needs of Millennial, Gen Z and Gen alpha.
Soorty believes that sustainability is not just
a life style but also a responsibility. Hence,
all the raw materials and processes used in
the manufacturing of C2C GOLD range are
sustainable and certified.
Soorty is offering a wide range of fabrics in this
category, ranging from light to heavy weight in
both stretch and non-stretch constructions.
C2C GOLD CERTIFIED LINE