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    THE WORLD MEDICINESSITUATION 2011

    RATIONAL USE OF MEDICINES

    Kathleen HollowayDepartment o Essential Medicines and Pharmaceutical Policies, WHO, Geneva

    Liset van DijkUniversity o Utrecht, the Netherlands

    GENEVA 2011

    WHO/EMP/MIE/2011.2.2

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    TheWorldMedicinesSituation2011

    3rd Edition

    This document has been produced with the nancial assistance o the Department orInternational Development (DFID), UK and the government o the Netherlands. The views

    expressed herein are those o the authors and can thereore in no way be taken to refect

    the ocial opinion o the Department or International Development (DFID), UK or the

    government o the Netherlands.

    For additional inormation please contact

    [email protected]

    World Health Organization 2011

    All rights reserved. Publications o the World Health Organization can be obtained rom

    WHO Press, World Health Organization, 20 Avenue Appia, 1211 Geneva 27, Switzerland

    (tel.: +41 22 791 3264; ax: +41 22 791 4857; e-mail: [email protected]). Requests or

    permission to reproduce or translate WHO publications whether or sale or or noncom-

    mercial distribution should be addressed to WHO Press, at the above address (ax: + 41 22

    791 4806; e-mail: [email protected]).

    The designations employed and the presentation o the material in this publication do not

    imply the expression o any opinion whatsoever on the part o the World Health Organiza-

    tion concerning the legal status o any country, territory, city or area or o its authorities, or

    concerning the delimitation o its rontiers or boundaries. Dotted lines on maps representapproximate border lines or which there may not yet be ull agreement.

    The mention o specic companies or o certain manuacturers products does not imply

    that they are endorsed or recommended by the World Health Organization in preerence to

    others o a similar nature that are not mentioned. Errors and omissions excepted, the names

    o proprietary products are d istinguished by initial capital letters.

    All reasonable precautions have been taken by the World Health Organization to veriy

    the inormation contained in this publication. However, the published material is being

    distributed without warranty o any kind, either expressed or implied. The responsibility or

    the interpretation and use o the material lies with the reader. In no event shall the World

    Health Organization be liable or damages arising rom its use.

    The named authors alone are responsible or the views expressed in this publication.

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    SUMMARY

    n Irrational use o medicines is an extremely serious global problem that is wasteul

    and harmul. In developing and transitional countries, in primary care less than 40%

    o patients in the public sector and 30% o patients in the private sector are treated inaccordance with standard treatment guidelines.

    n Antibiotics are misused and over-used in all regions. In Europe, some countries are

    using three times the amount o antibiotics per head o population compared to other

    countries with similar disease profles. In developing and transitional countries, while

    only 70% o pneumonia cases receive an appropriate antibiotic, about hal o all acute

    viral upper respiratory tract inection and viral diarrhoea cases receive antibiotics

    inappropriately.

    n Patient adherence to treatment regimes is about 50% worldwide and lower in

    developing and transitional countries, where up to 50% o all dispensing events are

    inadequate (in terms o instructing patients and /or labelling dispensed medicines).

    n Harmul consequences o irrational use o medicines include unnecessary adversemedicines events, rapidly increasing antimicrobial resistance (due to over-use o

    antibiotics) and the spread o blood-borne inections such as HIV and hepatitis B/C

    (due to unsterile injections) all o which cause serious morbidity and mortality and

    cost billions o dollars per year.

    n Eective interventions to improve use o medicines are generally multi-aceted. They

    include provider and consumer education with supervision, group process strategies

    (such as peer review and sel-monitoring), community case management (where

    community members are trained to treat childhood illness in their communities

    and provided with medicines and supervision to do it) and essential medicines

    programmes with an essential medicine supply element. Printed materials alone

    have little eect and or guidelines to be eective they need to be accompanied by

    reminders, educational outreach and eedback.

    n Less than hal o all countr ies are implementing many o the basic policies needed

    to ensure appropriate use o medicines, such as regular monitoring o use, regular

    updating o clinical guidelines and having a medicine inormation centre or

    prescribers or drug (medicine) and therapeutics committees in most o their hospitals

    or regions.

    n The second International Conerence on Improving Use o Medicines in 2004 and

    World Health Assembly Resolution WHA60.16 in 2007 recognized the difculty o

    promoting rational use o medicines in ragmented health systems. They recommend

    a cross-cutting health system approach and the establishment o national programmes

    to promote rational use o medicines, which would require much more investment

    than governments and donors have so ar been willing to give.

    RATIONAL USE OF MEDICINES

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    1.1 INTRODUCTION

    What is rational use?

    Medicine use is rational (appropriate, proper, correct) when patients receive the appropriate

    medicines, in doses that meet their own individua l requirements, or an adequate period o

    time, and at the lowest cost both to them and the community ( 1). Irrat ional (inappropriate,

    improper, incorrect) use o medicines is when one or more o these conditions is not met.

    Worldwide, it is estimated that over hal o all medicines are prescribed, dispensed or sold

    inappropriately (2,3). Moreover, it has been estimated that hal o all patients ail to take

    their medication as prescribed or dispensed (4). Irrational use may take many dierent

    orms, or example, polypharmacy, over-use o antibiotics and injections, ailure to prescribe

    in accordance with clinical guidelines and inappropriate sel-medication. However, despite

    the global problem o inappropriate use, ew countries are monitoring medicines use or

    taking sucient action to correct the situation (5).

    Consequences o irrational useIrrational use is wasteu l and can be harmu l or both the individual and the population.

    Adverse medicines events cause signicant morbidity and mortality and rank among the

    top 10 causes o death in the United States o America (6,7). They have been estimated to

    cost 466 million annually in the United Kingdom o Great Britain and Northern Ireland

    and up to US$ 5.6 million per hospital per year in the USA ( 810). Antimicrobial resistance

    is dra matically increasing worldwide in response to antibiotic use, much o it inappropri-

    ate overuse (and is causing signicant morbidity and mortality (3). It has been estimated

    that antimicrobial resistance costs annually US$ 40005000 million in the USA and9000

    million in Europe (11,12). The use o unsterile injections is associated with the spread o

    bloodborne inections, such as hepatitis B and C and HIV/AIDS (13). Although evidence-

    based medicine has gained importance the use o both diag nostic and treatment guidelines issub-optimal and could be greatly improved.

    Inappropriate antibiotic use

    Overuse and misuse o antibiotics is a part icularly serious global problem. Established and

    newly emerging inectious disea ses are increasingly threatening the health o populations.

    I antibiotics become ineective, these diseases will lead to increased morbidity, health-care

    use and eventually premature mortality (1416). Furt hermore, antibiotics are required or

    other treatments (taken or granted in developed countries), such a s surgery and cancer

    chemotherapy, which would become unavailable with the disappearance o eective anti-

    biotics. Unortunately, while resistance to older antibiotics is increasing, the development

    o new generations o antibiotic medicines is stalling (17). Thereore, ecient use o exist-

    ing antibiotics is needed to ensure the availability in the long term o eective treatment

    o bacterial inections. Ecient use includes both restr ictive and appropriate use. However

    inappropriate and incorrect use o antibiotics occurs in both developing and developed

    countries. Doctors prescribe antibiotics to patients who do not need them, while patients do

    not adhere to their treatment causing the risk o antibiotic resistance (18). Two thirds o all

    antibiotics are sold without prescription, through unregulated private sectors. Even in those

    European countries where over-the-counter delivery o antibiotics is not allowed, patients

    use antibiotics without prescription (19). Low adherence levels by patients are common,

    many patients taking antibiotics in under-dose or or shortened duration 3 instead o

    5 days (20,21).

    Irrational use ofmedicines is both

    wasteful andharmful.

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    This chapter covers irrational u se o medicines in both developing and developed countries,

    with a ocus on developing and transitional countries. Since there is very little inormation

    on medicines use or chronic diseases or on the use o over-the-counter (OTC) medicines in

    developing countries, the chapter will ocus mainly on use o prescription-only medicines

    in acute disea se, particularly antibiotics, although mention will be made o treatment ochronic diseases, especially in terms o ad herence to medication.

    1.2 PRESENTSITUATIONANDTRENDS

    Monitoring the use o medicines is essential to ensuring that they are properly used. This

    section covers the assessment o medicines use, including the disparity in the amount o data

    available in developed and developing countries, and methods which can help in assessments

    o medicines use. Patterns and trends are a lso examined, with discussion o the ndings

    rom WHOs database o studies on the use o medicines in primary c are in developing and

    transitional countries. In add ition, antibiotic use and patients adherence to treatment are

    covered. The section on targeted interventions to increase rational use concludes that multi-aceted interventions improving both education and managerial systems have tended to be

    more eective than those that employ one strategy.

    1.2.1 Assessing(measuring)medicinesuse

    It is essential to have reliable data on how medicines are used in order to:

    n assess the accessibility, quality and cost-eectiveness o care

    n monitor trends in consumption

    n provide a benchmark or comparison with similar countries, regions, acilities

    n compare medicines use a gainst evidence-based guidelinesn increase awareness o stakeholders about medicine use

    n identiy problematic areas to develop targeted intervention strategies.

    In many developed countries, medicines use is routinely monitored, oten through insur-

    ance data and electronic medical records. Data generated in this way have been eective in

    improving use through eedback to prescribers and policy-makers. However, in developing

    countries, electronic medical records and insurance data are oten absent and such monitor-

    ing o use not undertaken, nor are interventions to improve use widely implemented.

    There are several well- established, but quite dierent, methods which can be u sed to

    assess medicines use. Aggregate methods, such as the Anatomical Therapeutic Classica-

    tion (ATC)/Dened Daily Dose (DDD) methodology (developed by WHOs CollaboratingCentre or Drug Statistics in Oslo, Norway: http://www.whocc.no), can be used to compare

    consumption among institutions, regions and countries. However, judgements about the

    appropriateness o use can only be made indirectly, either by comparison with consumption

    elsewhere, morbidity data and/or adherence to evidence-based guidelines.

    Rapid appraisal o prescriptions, using standard methods and indicators, can useu lly

    identiy general prescribing problems and quality o care. The WHO/INRUD (International

    Network or the Rational Use o Drugs) indicators ca n be used to identiy general prescrib-

    ing and quality o care problems at primary care acilities (22). The WHO/IMCI (Integrated

    Management o Childhood Illness) indicators can be used to assess the quality o treatment

    in children (23). Focused medicines use evaluation through examination o medical records

    and prescriptions, and linking d iagnosis to treatment, can be used to identiy medicines

    use problems in depth, especially in hospitals. The ATC/DDD methodology has been used

    RATIONAL USE OF MEDICINES

    Standard methodsand indicators can

    identify prescribingproblems and

    quality of care.

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    RATIONAL USE OF MEDICINES

    FIGURE 1.1Medicinesuseinprimarycareindevelopingandtransitionalcountriesovertime

    % diarrhoea casestreated with ORS

    % diarrhoea cases treatedwith antibiotics

    % diarrhoea cases treatedwith antidiarrhoeals

    % pneumonia cases treated withrecommended antibiotics

    % upper respiratory tract infectionstreated with antibiotics

    % ARI cases treated withcough syrups

    1

    1.5

    2

    2.5

    3

    0.5

    0

    100

    80

    60

    40

    20

    0

    19821991 19921994 19951997 19982000 20012003 20042006

    Average number of medicines per patient

    % medicines from Essential Medicines List

    % patients treated according to clinical guidelines

    % medicines prescribed by generic name

    % patients with an antibiotic prescribed

    % patients with an injection prescribed

    Percentage

    Number

    WHO/INRUD medicines use indicators

    Treatment of acute diarrhoea

    Percentage

    19821991 19921994 19951997 19982000 20012003 20042006

    Treatment of acute respiratory infection

    Percentage

    100

    80

    60

    40

    20

    0

    100

    80

    60

    40

    20

    0

    19821991 19921994 19951997 19982000 20012003 20042006

    Source: WHO/EMP database 2009.

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    FIGURE 1.2MedicinesuseinprimarycareindevelopingandtransitionalcountriesbyWorldBankregion

    Source: WHO/EMP database 2009.

    Sub-Saharan Afr ica Latin America & Caribbean Middle East & Central Asia

    East A sia & Pacif ic South A sia

    00

    WHO/INRUD indicators

    Treatment of acute diarrhoea

    Percentage

    Treatment of acute respiratory infection

    Percentage

    100

    80

    60

    40

    20

    0

    100

    80

    60

    40

    20

    0

    4

    6

    8

    10

    2

    100

    80

    60

    40

    20

    Percentage

    Number

    % prescribedmedicinesfrom EML

    % medicinesprescribed bygeneric name

    % patientsprescribedantibiotic

    % patientsprescribedinjection

    % patientstreated as

    per guidelines

    Averagenumber drugs

    per patient

    % diarrhoea casesprescribed antibiotics

    % diarrhoea casesprescribed antidiarrhoeals

    % diarrhoea casesprescribed ORS

    % viral URTI casesprescribed antibiotics

    % pneumonia casesprescribed antibiotics

    % ARI cases treated withcough syrups

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    RATIONAL USE OF MEDICINES

    FIGURE 1.3Prescribinginprimarycarebydoctors,nursesandparamedicalstaffindevleopingandtransitionalcountriesinthepublicandprivatesectors

    Public Private -for-prof it Private -not-for-prof it

    Public Private-for-prof it

    Public Private-for-prof it

    00

    WHO/INRUD indicators

    Treatment of acute diarrhoea

    Percentage

    Treatment of acute respiratory infection

    Percentage

    100

    80

    60

    40

    20

    0

    100

    80

    60

    40

    20

    0

    4

    6

    8

    10

    2

    100

    80

    60

    40

    20

    Percentage

    Number

    % prescribedmedicinesfrom EML

    % medicinesprescribed bygeneric name

    % patientsprescribedantibiotic

    % patientsprescribedinjection

    % patientstreated as

    per guidelines

    Averagenumber drugs

    per patient

    % diarrhoea casesprescribed antibiotics

    % diarrhoea casesprescribed antidiarrhoeals

    % diarrhoea casesprescribed ORS

    % viral URTI casesprescribed antibiotics

    % pneumonia casesprescribed antibiotics

    % ARI cases treated withcough syrups

    Source: WHO/EMP database 2009.

    The medicine (drug) use indicators used in fgures 1.1, 1.2 and 1.3 include: % medicines prescribed thatbelong to the EML; % medicines prescribed by generic name; % patients prescribed one or more antibiotics;% patients prescribed one or more injections; % patients treated in accordance with clinical guidelines;average number o medicines prescribed per patient; % viral upper respiratory tr act inection cases treatedwith antibiotics; % pneumonia cases treated with appropriate antibiotics; % respiratory tr act inection casestreated with cough syrups, antitussives or expectorants; % acute diarrhoea cases treated with oral rehydrationsolution; % acute diarrhoea cases treated with antibiotics; % acute diarrhoea cases treated with antidiarrhoeals.

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    varies widely among dierent European regions, with the highest rates in eastern and south-

    ern countries, and the lowest in northern and western (25).

    There is a clear correlation between outpatient antibiotic use and penicillin-resistant

    pneumococci, emphasizing the importance o restrictive antibiotic prescribing policies (26).

    Nevertheless, even in the Netherlands, a country with low antibiotic use, overprescribingexists as was shown in a national survey among general practitioners (GPs). Six diseases

    or which national guidelines advised against prescribing o antibiotics were included. The

    percentage o consultations in which GPs prescribed an antibiotic or these diseases ranged

    rom 6% (asthma in children < 12 years) to 67.2% (sinusitis) (27). Figure 1.5 shows the

    impact o antibiotic consumption on antimicrobial resistance with regard to Streptococcus

    pneumoniae. It can be clearly seen that those countries with higher consumption also have

    higher resistance.

    FIGURE 1.4

    Totaloutpatientantibioticusein25Europeancountriesin2003

    Penicillins (J01C) Cephalosporins (J01D) Macrolides (J01F) Quinolones (J01M)

    Tetracyclines (J01A) Sulphonamides (J01E) Others

    0

    DDD/1000 inhabitants/day

    Greece

    France

    Luxembourg

    Portugal

    Slovakia

    Italy

    Belgium

    Croatia

    Poland

    Spain

    IrelandIceland

    Israel

    Finland

    Slovenia

    Hungary

    Czech Republic

    Norway

    United Kingdom

    Sweden

    Germany

    Denmark

    Austria

    Estonia

    Netherlands

    5 10 15 20 25 30

    Source: Ferech, M. et al. J. Antimicrob. Chemother. 2006, 58:401407; doi:10.1093/jac /dkl188.

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    Patient adherence to treatment: antibiotics and chronic medication

    An important aspect o rat ional use is whether or not patients adhere to t heir treatment.

    Many studies show that patients oten are not adherent. With regard to antibiotics, a patient

    survey in 11 countries across the world showed that 22.3% o patients who received antibiotic

    medication or acute community inections admitted not nishing the therapy. However,adherence rates varied widely across countries. The Asian countries, China and Japan, had

    the highest admitted non-adherence rates and the two European countries, Italy and the

    Netherlands, the lowest (18).

    The problem o non-adherence is not only relevant or acute complaints, but even more so or

    chronic diseases. Due to the increasing number o patients suering rom diseases such as

    diabetes, cardiovascular disea se, mental health problems, epilepsy, and chronic obstructive

    pulmonary disease (COPD) adherence to medication is becoming increasingly important.

    Overviews that qua ntiy the extent o adherence abound, beginning in 1979 with the classic

    work o Haynes et al., Compliance in Health Care, (28). DiMatteo compiled 50 years o adher-

    ence research rom 1948 to 1998. She calculated adherence rates in a meta-analysis o 569

    studies and ound an average non-adherence rate o 24.8% (29). She concluded that adherence

    is highest in patients with HIV-disease, arthritis, gastrointestinal disorders and cancer, and

    lowest in patients with pulmonary d isease, diabetes mellitus and sleep-disorders. Consis-

    tent adherence among patients with chronic conditions is disappointingly low, dropping

    most dramatically a ter the rst six months o therapy (30). For WHO, Sabat undertook an

    overview o adherence or various medical conditions and concluded that it is a complicated

    problem aected by actors at dierent levels: social and economic actors, therapy-related

    actors, patient-related actors, condition-related actors and health system actors ( 4). Sabat

    estimates that adherence to long-term therapies in the general population is around 50% ,

    but lower in developing countries than in western society.

    RATIONAL USE OF MEDICINES

    FIGURE 1.5Correlationbetweenantibioticconsumptionandantimicrobialresistance

    60

    50

    40

    20

    10

    0

    0

    Penicillin-resistantS.pneumoniae

    (%)

    30

    10 20 30 40

    Total antibiotic use (DDD/1000 population/day)

    Taiwan, China

    Spain

    France

    USA

    Portugal

    Greece

    Ireland

    Canada

    Luxembourg

    IcelandAustria Belgium

    ItalyUK

    Australia

    Finland

    Germany

    Norway

    Sweden

    Netherlands

    Denmark

    Source:Albrich, Monnet and Harbarth. Emerg. Infect. Dis, 2004, 10(3):5147.

    Countries withhigher consumption

    have higher rateof antimicrobial

    resistance.

    Patient adherence totreatment regimes is

    about 50% worldwide.

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    1.2.3 Targetedinterventionstoimproveuseofmedicines

    Both in developing and developed countries numerous interventions studies have been

    perormed to improve the rational use o medicines. The WHO Fact Book on Medicines Use in

    Primary Care in Developing and Transitional Countries summarized such studies or developing

    countries (3).

    1.2.3.1 Targeted interventions in developing and transit ional countries

    The WHO database o studies on the use o medicines in primary care in developing and

    transitional countries a lso contains inormation on 386 interventions (rom 313 studies).

    Only 121 interventions (rom 81 studies) were adequately evaluated (using random-

    ized controlled trial, pre-post with control or time series study design) or their impact

    on medicines use. Two methods were used to summarize the eects o dierent types o

    intervention across studies which used various outcome measures, mostly INRUD and IMCI

    indicators. Firstly, the largest reported improvement in a key medicines use outcome that

    was targeted by the individual authors was compared across studies and the results are shown

    in Figure 1.6. Secondly, a composite indicator o improvement or each study was estimated

    by calculat ing the median eect across all outcomes measures reported in the main category

    o outcomes targeted by the authors. A comparison across studies was then conducted using

    this composite indicator and the results are shown in Figure 1.7. The second method provides

    a much more conservative estimate o eect than the rst (3).

    Most o the interventions were educational in nature. It was ound that the multi-aceted

    interventions, involving both educational and managerial components, were more eec-

    tive than those employing only one strategy. Interventions characterized by provider and

    consumer education, enhanced health worker supervision and group process educational

    strategies (such as sel monitoring and peer review) were particularly eective. The use o

    printed materials and national medicine policies alone had limited impact.

    FIGURE 1.6Largestreportedpercentagechangeinanystudyoutcome(medicinesuseindicators)forallinterventions,bytypeofintervention

    Source: WHO/EMP/MAR/2009.3 (Reerence 3).

    Highest change in individual study Median cross studies in group

    -20 0 20 100

    Greatest percentage change in outcome

    Printed educational materials alone (n=5)

    Provider education without consumereducation (n=25)

    Provider plus consumer education (n=20)

    Consumer education without providereducation (n=3)

    Community case management (n=14)

    Provider group educational process (n=8)

    Enhanced supervision +/ audit (n=25)

    Economic incentives to providers/patients(n=7)

    EMP, NMP, other national policyor regulation (n=14)

    40 60 80

    25%

    15%

    22%

    37%

    28%

    26%

    20%

    18%

    107%

    8%

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    Further analysis (3) showed that the median largest eect size and t he median reported

    percentage change across all study outcomes were respectively:

    n 22% and 14% more where there was provider and consumer education with supervision

    compared to provider and consumer education without supervision, and

    n 12% and 10% more where there was an essential medicines programme (with amedicines supply component) compared to a national medicine policy.

    Many o these intervention studies and other experiences rom developing countries

    were presented at the rst and second international conerences or improving the use o

    medicines held in Chiang Mai, Thailand, in 1997 and 2004 (ICIUM 1997 and 2004:

    http://www.icium.org). The 2004 conerence ound that while many successul interven-

    tions had been undertaken, global progress remains conned primarily to demonstration

    projects and that ew large sca le national projects that could achieve public health impact had

    been implemented. Three major recommendations were made:

    n Countries should implement national medicines programmes to coordinate long-term

    interventions on multiple levels o the health-care system to improve medicines use in

    the public and private sectors.

    n Successul multi-aceted interventions should be scaled up to national level in a sustain-

    able way, with in-built monitoring systems using valid indicators to monitor the long-

    term impacts.

    n Interventions should address medicines use in the community, particularly ocus-

    ing on education o children in schools, and provider education in pharmacies and

    medicine shops in the inormal sector, regulation o medicine promotional activities,

    and involvement o civil society, such as community representatives and proessional

    bodies.

    RATIONAL USE OF MEDICINES

    FIGURE 1.7Medianreportedpercentagechangeacrossallstudyoutcomes(medicinesuseindicators)forprescribingimprovementinterventions,bytypeofintervention

    Source: WHO/EMP/MAR/2009.3 (Reerence 3).

    Effective interventionsto improve use of

    medicines are generallymulti-faceted. Printed

    materials alone havelittle effect.

    Median change in individual study Median cross studies in group

    -20 0 20 100

    Greatest percentage change in outcome

    Printed educational materials alone (n=5)

    Provider education without consumereducation (n=25)

    Provider plus consumer education (n=20)

    Consumer education without providereducation (n=3)

    Community case management (n=14)

    Provider group educational process (n=8)

    Enhanced supervision +/ audit (n=25)

    Economic incentives to providers/patients(n=7)

    EMP, NMP, other national policyor regulation (n=14)

    40 60 80

    5%

    6%

    13%

    13%

    29%

    2%

    16%

    7%5%

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    1.2.3.2 Targeted interventions in developed countries

    Many types o interventions to improve rational use o medicines have been undertaken in

    developed countries. In this section we will ocus on three subjects: 1) the improvement o

    guideline adherence by health care proessionals, 2) the improvement o patient adherence

    to medication, and 3) public education.

    Guideline adherence by providers

    Clinical guidelines that give recommendations about appropriate health care a im to improve

    the quality o care. A wide variety o guidelines has been developed in the last decades

    or hospitals and physicians. For both acute and chronic diseases, the implementation o

    guidelines is a complex process and the eects in terms o cost-eectiveness and long-term

    outcomes in patients are not well-studied (3134). Research suggests that the implementation

    o guidelines is enhanced by higher quality o evidence supporting the recommendations,

    better compatibility o the recommendation with existing values; less complexity o the

    decision-making needed; more concrete description o the desired perormance; and ewer

    new skills and organizational changes needed to ollow the recommendations (33). Also, the

    baseline level o adherence to recommended practice seems important: in a review on the

    eect o audit and eedback in improving proessional practice, published in 2006, Jamtvedt

    et al. conclude that eects o these interventions are likely to be greater when baseline adher-

    ence is low (35).

    In 2004, Grimshaw et al. conducted a review to evaluate several implementation strategies

    (32). They conclude the ollowing:

    n Reminders: the results o intervention studies suggest that reminders are potentially

    eective and are likely to result in moderate improvements in process o care.

    n Educational outreach is oten a component o a multiaceted intervention. Combina-tions o educational materials and educational outreach appeared to be relatively

    ineective. As such, educational outreach may result in modest improvements in

    process o care, which needs to be oset against the resources required to achieve this

    change and practical considerations.

    n Educational materials and audit and eedback showed modest eects. The addition o

    educational materials to other interventions did not seem to increase the eectiveness

    o those interventions.

    n Multiaceted interventions do not appear to be more eective than single interventions

    and the eects o multiaceted interventions do not appear to increase with the number

    o interventions.

    However, other review studies in developed countries state that a combination o strategies

    to improve the implementation o guidelines is usually most eective (31,36). Dierences

    in review ndings may relate to whether the review ocused on developed or developing

    countries. In developed countries a single intervention may be as eective as multiple ones

    due to e xisting health inrastructure. However, in developing countries, multiple interven-

    tion packages oten include building inrast ructure, such as supervisory systems, which are

    likely to increase impact.

    Improving patient adherence: limited success

    There have been many interventions to improve patient adherence to medication in devel-oped countries. These are diverse in approach and intensity. A number o systematic reviews

    A combination ofstrategies to improve

    implementation of

    guidelines is usuallymost effective.

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    have addressed their eectiveness (or example, Haynes et al. (2008), Bosch-Capblanch et

    al.(2007), Vermeire et al. (2005), (3739). Van Dulmen et al. (2007) perormed a meta review,

    including 38 review studies representing over 1300 original studies on interventions

    targeted at improving adherence (40). They conclude that eective adherence interventions

    include technical solutions such as simplications o dosage and packaging. However, gener-ally interventions on adherence have had varied and rather limited success. Eective inter-

    ventions or long-term treatment are usually complex including combinations o solutions.

    But even the most eective interventions do not induce large improvements in both adher-

    ence and treatment outcomes (37). Haynes et al. state that important innovations are more

    likely to occur i investigators join across clinical disciplines to tackle the problem, and take

    into account the resistance that many patients have to tak ing medicines, perhaps includ-

    ing patients in the development o new interventions (37). An international expert orum

    on patient adherence conrmed that interdisciplinary solutions and patient involvement are

    crucial or the development o interventions, as is the need or interventions that are simple

    to implement in dai ly clinical practice (41).

    Public education campaigns: an example

    Many European countries have undertaken public education campaigns in recent years to

    reduce inappropriate overuse o antibiotics. While some o these campaigns have had limited

    success, others have been very eective (see Boxes 1.1 and 1.2) ( 42). Box 1.1 shows inorma-

    tion on a French programme directed towards antibiotic use.

    BOX 1.1PublicinformationcampaigninFrance

    In 2002, the French National Health Insurance launched a long-term nationwide campaign

    to decrease antibiotic use in the community by 25%. The campaign targets the use o

    antibiotics in young children and is repeated every winter, because o the higher level o

    prescribing during this season.

    With the central theme Antibiotics are not automatic, the public education campaign is

    directed at the parents o young children. It highlights issues such as higher consumption

    rates are linked to higher resistance levels, that antibiotics do not cure viral respiratory

    inections or even shorten duration o illness, and that it is important to ully respect the

    treatment duration and dosage prescribed. Inormation appeared in national media outlets,

    (prime-time television and radio and newspaper advertisements, and a web site, and in

    physicians ofces, including putting booklets, handouts and posters in their waiting rooms).

    The total number o antibiotic prescriptions per 100 inhabitants decreased by 26.5% over

    fve years (compared to the two years beore the campaign was launched), with the greatest

    decrease observed in children aged 615 years (35.8%). In this way the French national

    campaign has succeeded in reducing unnecessary use o antibiotics.

    Source: Sabuncu E et al. Signifcant reduction o antibiotic use in the community ater a nationwidecampaign in France. 20022007, PLoS Med, 2009; 6(6):e1000084.

    1.2.4 Nationalpoliciestoimproverationaluseofmedicines

    National policies, as well as interventions, can infuence the rational use o medicines.

    WHO recommends that countries implement the ollowing national policies to encourage or

    ensure more appropriate use o all medicines (2):

    n establishing a mandated multidisciplinary national body to coordinate policies on

    medicines use and monitor their impact;

    RATIONAL USE OF MEDICINES

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    n ormulating and using evidence-based clinical guidelines or standard treatment guide-

    lines (STGs) or training, supervision and supporting cr itical decision-making about

    medicines;

    n selecting, on the basis o treatments o choice, lists o essential medicines (EMLs) that

    are used in medicine procurement and insurance reimbursement;

    n setting up drug (medicine) and therapeutics committees (DTCs) in distr icts and hospi-

    tals to improve the use o medicines;

    n promoting problem-based training in pharmacotherapy in undergraduate curricula;

    n making continuing in-service medical education a requirement o licensure;

    n promoting systems o supervision, audit and eedback in institutional settings;

    n providing independent inormation (including comparative data) about medicines;

    n promoting public education about medicines;

    n eliminating perverse nancial incentives that lead to irrational prescribing;

    n drawing up and enorcing appropriate regulation, including regulations to ensu re that

    medicinal promotional activities are in keeping with the WHO Ethical Criteria or

    Medicinal Drug Promotion adopted in resolution WHA41.17 (see chapter on medicines

    promotion);

    n reserving su cient governmental expenditure to ensu re equitable availability o

    medicines and health personnel.

    WHO has also created a database on pharmaceutical policy based on a questionnaire that

    is sent to ministries o health once every our years. The last two such surveys were done in

    2003 and 2007. Figures 1.8 and 1.9 show the results or 2003 and 2007 ( 5,43). Figure 1.8 showsthat less tha n hal o a ll countries are implementing many basic policies to encourage ratio-

    nal use o medicines, even though the proportion o countries implementing many policies

    has increased slightly rom 2003 to 2007. Thus, or example, less than hal o countries

    regularly monitor the use o medicines, update their STGs every two years, have a medicine

    inormation centre or prescribers, or have DTCs in the majority o their hospitals or regions.

    Many countries allow OTC sales o antibiotics, some have run public education programmes

    on antibiotics but ew have a national strategy to contain AMR, as is recommended by WHO

    (44). Although there appears to have been a big increase in the number o countries limiting

    public sector procurement exclusively to essential medicines still only a minority o countries

    are using the EML in insu rance reimbursement. Figure 1.9 shows that the undergraduatetraining o doctors, nurses and paramedical sta has changed very little between 2003 and

    2007. Only about 6070% o countries stated t hat they tra ined their medical students on

    various aspects o prescribing and only about 50% required any orm o continuing medical

    education. The basic training or nurses and paramedical sta , who oten do the majority

    o prescribing, was even less, only about 40% o countries g iving them any basic training on

    prescribing concepts, the EML, STGs or pharmacotherapy. The situation is probably even

    worse than described here because many policies that ministries o health state are in place

    are, in act, poorly implemented. Furthermore, in both 2003 and 2007, about 27% o minis-

    tries o health mentioned that revenue rom the sale o medicines is used to pay or or supple-

    ment health worker salaries and this is a serious incentive or over-prescribing. The existence

    o most policies tended to be higher in high-income compared to low-income countries (5).

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    RATIONAL USE OF MEDICINES

    FIGURE 1.8Nationalpoliciesinplaceaccordingtoministriesofhealthin2003and2007

    2003

    2007

    0

    % of countries implementing policies

    Drug use in audit in last 2 years (n=100, 105)a

    National strategy to contain AMR (n=116, 127)

    Antibiotic OTC non-availabili ty (n=128, 136)

    Public education on antibiotic use (n=121, 129)

    DTCs in most regions/provinces (n=96, 113)

    DTCs in most referral hospitals (n=99, 118)

    Drug Info Centre for prescribers (n=131, 136)

    STGs updated in last 2 years (n=121, 145)a

    EML in private insurance reimbursement (n=93, 88)

    EML in public insurace reimbursement (n=101, 104)

    Public sector procurement limited to EML (n=93, 87)

    EML updated in last 2 years (n=134, 151)a

    20 40 60 80 100

    a Over hal o countries responding to this question did not give a date and were assumed not to have donea drug use audit or updated the EML/STG in the last 2 years; n = the number o countries responding to thequestion, the frst number in 2003 and the second number in 2007.

    Source: Level 1 pharmaceutical policy surveys 2003 and 2007.

    FIGURE 1.9Basictrainingandobligatorycontinuingmedicaleducation(CME)available

    a For prescribing concepts in undergraduate education, an average was estimated across nurses andparamedics.

    Source: Level 1 pharmaceutical policy surveys 2003 and 2007.

    2003 2007

    Nurses and paramedics educationa

    0 20 40 60 80 100

    % of countries

    Obligatory CME(n=114, 128)

    Pharmacotherapy(n=82, 101)

    Prescribing concepts(n=84, 108)

    Clinical guidelines(n=86, 110)

    Essential Medicines(n=94, 114)

    Obligatory CME(n=108, 122)

    Pharmacotherapy(n=76, 86)

    Prescribing concepts(n=75, 94)

    Clinical guidelines(n=80, 95)

    Essential Medicines(n=85, 102)

    0 20 40 60 80 100

    % of countries

    Doctors education

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    Austvoll-Dahlgren et al. undertook a review that eva luated policies to improve drug use or

    to save drug spending (or both) which were implemented by governments, non-government

    agencies and health insura nce companies (45). They evaluated ve policies that made

    patients nancially contribute or their medicines while lling their prescription in the

    pharmacy. These ve included: 1) caps, which means that patients receive reimburse-ment or this medicine up to a maximum amount and have to pay the rest themselves; 2)

    xed co-payments, where patients pay a xed amount per prescription or medicine; 3) tier

    co-payments, where co-payment depends, or example, on whether the prescribed medicine

    is a generic or not; 4) co-insurance, meaning that patients pay a proportion o the medicines

    price and 5) ceilings, which means that patients pay a maximum amount (e.g. per year)

    and do not pay once they have reached this maximum. The review showed that cap and

    co-payment policies have the potential to decrease overall medicines use and the costs or

    health insurers. These decreases were also ound or medicines that are important in treating

    chronic conditions, which made the authors warn again st potential negative consequences.

    Thus there is a potential imbalance between quality and costs, which should be taken into

    account. In 2000, Australia tried to nd such balance by ormally adopting the NationalMedicines Policy with as its overall policy goal to meet medication and related service

    needs, so that both optimal health outcomes and economic objectives are achieved (46). For

    that purpose the National Prescribing Service was established (see Box 1.2).

    Only a ew studies have evaluated the impact o national policies on medicines use. One

    such study was done in the Republic o Korea, where a national policy, introduced in 2000,

    prohibiting dispensing by GPs, was associated with a reduction in antibiotic use rom 80.3%

    to 72.8% o viral illness episodes and rom 91.6% to 89.7% or bacterial illness episodes ( 47).

    Another study was done in Chile, where a new regulation in 2000 prohibiting the dispensing

    o antibiotics without prescription by private retail outlets was associated with a reduction

    in overall sales o antibiotics in the private sector rom 0.34 DDD/1000 inhabitant-days(US$37,603,688) in 1996 to 0.25 DDD/1000 inhabitant-days (US$32,141,856) in 2000 (48).

    1.3 FUTURECHALLENGESANDPRIORITIES

    Irrational use o medicines is a global public health crisis a nd the lack o investment to

    improve the situation is a major challenge or the uture. In order to advocate or more

    investment, more research must to be done and inormational needs addressed.

    1.3.1 Unaddressedglobalpublichealthcrisisofirrationaluseofmedicines

    There is now substantial global evidence or continuing irrational use o medicines. Less

    than 40% o patients in the public sector and less than 30% in the private sector are treated in

    accordance with existing guidelines, and the situation is not improving in either developing

    or transitional countries. Likewise, in developed countries there is much evidence o irratio-

    nal use o medicines. While much intervention research has been undertaken and eective

    interventions identied or improving the use o medicines, ew o these interventions have

    been scaled up to national level. Furthermore, about hal o all countries are not implement-

    ing many basic policies recommended by WHO to promote rational use o medicines. Many

    health system actors and stakeholders infuence the use o medicines and due to these complex

    underlying actors, it has been recommended that countries develop a coordinated national

    approach to promoting rational use o medicines and containing antimicrobial resistance(ICIUM 2004, WHO 2001). Furthermore, WHO Member States endorsed such a coordinated

    approach in adopting Resolutions WHA 58.27 in 2005 and WHA60.16 in 2007 ( 49,50).

    Countries shoulddevelop a coordinatednational approach to

    promoting rationaluse of medicinesand containing

    antimicrobial

    resistance.

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    A major reason or this ailure to adopt a coordinated approach is that promoting rational use

    o medicines has not been institutionalized within health systems in many countries and

    so there is no structure to undertake the necessary monitoring and coordination o policy.

    While many rich nations have adapted their health systems to address this issue by setting up

    national systems or medicines selection, prescription monitoring and obligatory continuing

    medical education, ew low- and middle-income countries have done this. Although such

    eorts in rich countries may seem to be piecemeal and not within a national programme,

    they are eective because they are implemented within an existing coordinated underlying

    national inrastructure, including strong health insurance systems. Such an inrastructure

    oten non-existent in low- and middle-income countries where there may be a need or a

    dierent national model which is cost-eective (due to the inevitable resource limitations). Amajor challenge will be to adapt health systems to institutionalize promotion o the rational

    use o medicines and incorporate the necessary structures within their health systems.

    BOX 1.2AntibioticprogrammesoftheNationalPrescribingServiceinAustralia

    Australia has an extensive National Medicines Policy (see also chapter on medicine policy).

    One o its main objectives is Quality Use o Medicines (QUM). In 1998, the National

    Prescribing Service (NPS) was established to undertake work in QUM. Its purpose is tosupport the best use o medicines to improve health and well-being. The NPS provides

    health proessionals and consumers access to inormation and other supports or good

    prescribing and medicines use decisions. For health proessionals this includes proessional

    education activities (e.g. peer group meetings and meetings with QUM acilitators [academic

    detailing], case studies, clinical audit s and pharmacy practice reviews) and access to a

    range o inormation resources (e.g. new medicines inormation [NPS Radar], therapeutic

    topic reviews [NPS News], a journal on drug and therapeutic issues [Australian Prescriber])

    via a variety o channels (e.g. print, web, prescribing sotware). In addition, medical and

    pharmacy students use the National Prescribing Curriculum, a set o online learning

    modules modelled on the WHO manual, Guide to Good Prescribing. Consumers have

    access to a range o inormation resources (e.g. new medicines inormation [Medicines

    Update], actsheets on medicines [Consumer Medicines Inormation] and about managing

    your medicines [Medicines Talk], and on topics such as help with managing common colds.

    Mass media campaigns are run rom time to time and work is undertaken with specifc

    groups in the community (e.g. seniors).

    The NPS ran seven antibiotic programmes or general practitioners (GPs) and pharmacists

    between 1999 and 2009. Key messages o these programmes were: antibiotics are not

    indicated or most upper respiratory tract inections and when indicated amoxicillin is

    generally frst l ine, and they have been consistent with national clinical practice guidelines

    (Therapeutic Guidelines). At frst GP participation was low but in 2005, 5000 GPs took

    part in the programme through academic detailing or clinical audits. All campaigns

    included prescribing eedback and newsletters. In addition, consumer campaigns have

    been run regularly since 2000 to make the public aware that antibiotics are not eective

    or coughs and colds. The campaigns involved promotion o key messages through local

    newsletters, radio, TV, storybooks and distribution o resources to all GPs and community

    pharmacies. The campaigns cost Aus$1 million in 2007 and Aus$500,000 in 2008. During

    this past decade o provider and consumer education campaigns, it was ound that the

    number o prescriptions or those antibiotics commonly used or upper respiratory tract

    inections declined rom 80 per 1000 consultations in 1996 to 50 per 1000 consultations

    in 2007. Furthermore, the number o prescriptions or all antibiotics ell rom 15.5 per 100

    encounters in 1999 to 13.25 per 100 encounters in 2007.

    Source: National Prescribing Service, Australia: http://www.nps.org.au and personal communication romLynn Weekes and Jonathan Dartnell o NPS.

    RATIONAL USE OF MEDICINES

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    1.3.2 Lackofinvestmentinpromotingrationaluseofmedicines

    At present there appears to be relatively little investment in promoting rational use o

    medicines. Restructuring health systems on the lines mentioned above and undertaking

    the necessary monitoring and implementation o interventions and policy will require

    signicant extra investment. It could be argued that such investment would be paid backmany times over by the savings rom better use o medicines, particularly reduced misuse

    (46). However, these savings would take some time to achieve and thus might not be elt by

    the investing government, particularly in health systems where there is a very large private

    sector and most medicines are paid or out-o-pocket by patients and not by government.

    In developed and some transitional countries, where a large proportion o the population

    is covered by health insurance, the health insurance agency may play a signicant role in

    promoting rational use o medicines by only reimbursing prescriptions that comply with

    guidelines or that contain essential medicines. In some high- and middle-income countries

    insurance agencies are reimbursing medicines according to whether they are essential

    medicines, generic medicines or approved or a certain use. However, in many low-incomecountries, insurance coverage is low and there is insucient inrastr ucture to establish

    health insurance in the short term. A major uture challenge will be to persuade govern-

    ments, donors, and the international community to invest suciently in promoting rational

    use o medicines.

    An added challenge is that while governments are not investing in promoting more prudent

    use o medicines, the pharmaceutical industry is promoting increased use o its products.

    Globally, most prescribers receive most o their prescribing inormation rom the pharma-

    ceutical industry and in many countries this is the only inormation they receive. Unortu-

    nately, inormation rom the industry may be biased, and the huge imbalance in expenditure

    between industry and government with regard to providing prescribers with adequateinormation needs to be addressed urgently (see the chapter on medicine promotion).

    1.3.3 Researchandinformationalneeds

    Much is now known about medicines use in primary care and how to improve it (even i ew

    governments have adopted proven interventions on a national scale). However, relatively

    little is known globally about medicines use outside o primary care acilities and how

    to promote rational use o medicines in these settings. Particular areas that need urther

    research include:

    n community use o medicines, including inormal medicine sellers in the private sector;

    n prescribing and dispensing in the private sector where nancial incentives encourage

    over use o medicines and the use o more expensive medicines;

    n hospital use, particularly with regard to antibiotic use in developing countries;

    n establishing quality assu rance mechanisms on prescribing, including monitoring

    systems, supervisory systems and DTCs;

    n national policy implementation and monitoring;

    n improving adherence in patients with chronic diseases, part icularly since there will

    be a global increase in the number o patients who need chronic medication (see

    chapter 2).

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    RATIONAL USE OF MEDICINES

    Unlike the situation or medicines use in primary ca re, or which robust standardized

    indicators to assess u se have been developed and utilized, equivalent indicators have yet to

    be developed or those areas requiring urther research listed above (i.e. indicators to assess

    medicines use in hospitals, communities and the inormal sector, indicators to assess patient

    adherence and indicators on the unctionality o DTCs, and the degree o implementation onational policies). This makes monitoring progress dicu lt, i not impossible. Future areas

    o research should include the development o standardized indicators in each o the above

    areas. While the urgent need or indicator development may seem more obvious in some

    areas, such as hospital or community use or adherence to treatment, it equally applies to the

    areas o policy implementation, and unctional supervisory systems and DTCs. Without the

    latter, progress in improving the rational use o medicines will remain e xtremely limited.

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    ABBREVIATIONS

    AMR Antimicrobial Resistance

    ATC Anatomical Therapeutic Classication

    ARI Acute Respiratory Tract Inection

    CME Continuing Medical Education

    COPD Chronic obstructive pulmonary diseaseDDD Dened Daily Dose

    DTC Drug (medicine) and Therapeutics Committee

    EML Essential Medicines List

    ESAC European Surveillance o Antibiotic Consumption

    GPs General Practitioners

    HIV/AIDS Human Immunodeciency Virus/Acquired Immunodeciency Syndrome

    ICIUM International Conerence or Improving the Use o Medicines

    INRUD International Network or Rational Use o Medicines

    IMCI Integrated Management o Childhood IllnessNPS National Prescribing Service

    ORS Oral Rehydration Solution

    OTC over-the-counter

    QUM Quality Use o Medicines

    STG Standard Treatment Guidelines

    WHA World Health Assembly

    WHO World Health Organization

    URTI Upper Respiratory Tract Inection

    USA United States o America