3

1

Guide to Caribbean Cuisine

TM

w w w . w o r l d f o o d s . u k . c o m

Caribbean Cuisine UK our

Caribbean Food & Drink

Festival

Media Pack 2010

2

Be Part of 2 Fantastic Events And 1 Great Publication!

WorldFoods Caribbean Cuisine our 2010 The AimThe aim of the WorldFoods 2010 tour is to promote and bring more awareness to the availability of Caribbean food across London and the UK by way of education through cooking demonstrations and food samplings in a fun and exciting way. Events will be held at pre-selected leading supermarket stores and high footfall locations in major towns showcasing traditional Caribbean foods, recipes and ingredients.

Official Open Evening of Caribbean Cuisine Tour in association with Jamaica Trade and Invest Following on from the hugely successful Caribbean Cuisine Tour of 2009, an official open evening for this year’s WorldFoods Caribbean Cuisine Tour will take place at the Jamaican High Commission in central London on Tuesday 9th March 2010 at an informal gathering, providing the opportunity for selected companies and organisations to network and find out how they can be part of the WorldFoods Caribbean Cuisine Tour 2010, the WorldFoods Caribbean Food and Drink Festival and the WorldFoods Guide to Caribbean Cuisine. Official press launches of these events will follow at a later date both in London and Birmingham.

A total of 30 Caribbean Cuisine tour dates for this year will be announced with presentations made by Laurence Jones of Jamaica Trade and Invest. George Phillips, Commercial Director of Grace Foods UK and Derek Morrison, CEO of WorldFoods

In attendance will be Jamaican cabinet ministers the Hon. Karl Samuda Minister of Industry, Investment and Commerce, the Hon. Audley Shaw Minister of Finance and the Public Service, the Hon. Olivia Grange Minister of Youth, Sports and Culture, Her Excellency, Joan Edwards the Deputy Jamaican High Commissioner, the WorldFoods Caribbean Cuisine Tour’s main sponsors Grace Foods and Encona plus Executive representatives from the UK’s major supermarket stores Tesco, Asda, Sainsbury’s and Morrisons. Invitations will also be extended to Caribbean Tourist Boards, Caribbean High Commissions, Trade and Investment agencies plus manufacturers, importers and providers of Caribbean food and drink including Caribbean restaurants, caterers and related businesses.

On the evening, a wonderful selection of hors d’oeuvres complimented with Caribbean cocktails will be prepared by UK Caribbean celebrity chefs Rhodes Across the Caribbean Hassan Defour and Hell’s Kitchen’s Gary Tomlin.

Light entertainment will be provided by the award wining Pantonic Steel Pan Band who will be playing wonderful rythms of the Caribbean including Soca, Calypso and Reggae.

The TourWorldFoods and the Tour’s main sponsors Grace Foods will support the Caribbean Cuisine Tour along with a number of leading food & drink suppliers. Caribbean celebrity chefs will also play their parts by be performing simple but exciting daily cooking demonstrations of new and traditional mouth watering recipes. The tour will be promoted in the press and selected radio and TV mediums. Over 100,000 pre event flyers will be produced and distributed throughout the 30 date tour. The pre event flyers will also feature the finale event of the tour WorldFoods Caribbean Food & Drink Festival.

1

WorldFoods Caribbean Cuisine our Dates* 2010

* Store dates may be subject to change, please see our website www.worldfoods.uk.com for any updates

28 May Southend Lane, Sydenham, London SE26 4PU 29 May 1 Claps Gate Lane, Beckton, London E6 6JF30 May Lombardy Retail Park, Coldharbour Lane, Hayes UB3 3EX31 May Unit 4 Hyde Estate Road, The Hyde, Hendon NW9 6JX1 June Ladbroke Grove, London, W10 5AA2 June 263 New Cross Road, New Cross, London SE14 5UL3 June 80 Dog Kennel Hill, Dulwich, London SE22 8BB

4 June Grove Crescent Road, Stratford, London E15 1EN 5 June High Road, Woodgreen, London N22 6DR6 June King Street, Acton, London W3 9LA

9 July Old Kent Road, London SE1 5AS10 July Marlow Way, Wallington, Surrey CR0 4XS11 July Lavender Hill, Clapham, London SW11 1JG12 July Western Road, Park Royal, London NW10 7LW13 July East Ferry Road, Isle of Dogs, London E14 3BT14 July Forty Lane, Wembley, Middlesex HA9 9EX15 July Marshall Road, Leyton, London E10 5NH18 July Walsall Road, Perry Barr, Birmingham B42 1AB19 July Wolverhampton Road, Oldbury, Birmingham B69 4PU20 July High Street, King’s Heath, Birmingham B17 7BW

31 July Kennington Lane, Kennington, London SE11 5QH1 August Morning Lane, Homerton, Hackney, London E9 6ND2 August Lewisham Road, Lewisham, London SE13 7PY3 August Surrey Quays Centre, Redriff Road, Rotherhithe London SE16 7LL4 August 5 Gainsborough Road, Leytonstone E11 1RX5 August Great Central Way, Brent Park, London NW10 0TL6 August Old Hoover Building, Western Avenue, Greenford UB6 8DW7 August Glover Drive, Lee Valley, London N18 3HF8 August Armada Way, Royal Dock Road, Gallions Reach E6 7FB9 August Purley Road, Purley, Surrey CR8 2HA

INDEPENDENT STORES

21 July 339 Dudley Road (Near Afro Carib. Millenium Centre) B1810 August Peckham High Street SE1511 August Peckham High Street SE1512 August Walthamstow Town Centre E1713 August Harlesden (In front of Blue Mountain) NW1014 August Harlesden (In front of Blue Mountain) NW10

WorldFoods Caribbean Food & Drink Festival 2010 The FestivalThis will be the finale event of this year’s Caribbean Cuisine Tour. A one day show to be held at the Business Design Centre at 52 Upper Street, Islington, London on Saturday 21st August 2010. The event will depict “A True Celebration of Caribbean food, drink and lifestyle”.

This televised event will showcase the Caribbean Cuisine Tour sponsors and the celebrity chefs that participated. The exhibition arena will host a main stage dedicated to live cooking demonstrations with an exciting cook-off between the chefs. The stage will also host live entertainment including music, poetry and dance from the Caribbean, plus a preview of carnival costumes for this year's Notting Hill Carnival. One of the key features of the one day show is a Caribbean food court which will have a fantastic selection of national dishes from over 15 Caribbean Islands to sample and not forgetting, the Rum Shack, showcasing and sampling great Rums of the Caribbean.

This event will create fantastic PR, sales and marketing opportunities for any company or organisation associated with Caribbean food, drink and related industries.

2

You have a fresh, targeted audience ready to purchase your products on the spot.1. The festival has attracted the attention of the top UK supermarkets.2. Visitors will enjoy and experience smells, tastes and sights of the Caribbean. 3. The festival takes the work out of “networking”, providing a fun, relaxed atmosphere to 4. establish long term relationships with customers.Complimentary listing or advert in the comprehensive publication Guide to Caribbean 5. Cuisine.Real-time cooking demonstrations from the UK’s top Caribbean celebrity chefs – using 6. your products!A fun and educational day out for the whole family. It’s also a unique setting to 7. entertain your special clients.This exciting new event will bring big awareness of your brand to a new audience keen 8. to discover the true tastes of the Caribbean.If you have a new product to launch or an interesting product to present there may be 9. press and broadcast media opportunities.Strong brand presence with your logo not only being used on stands but also on various 10. promotional literature that will be distributed throughout the event and 30 date Caribbean Cuisine Tour.

With so many exhibitions and trade magazines that cater for mainstream food markets, there are only a few organisations providing a platform for ethnic cuisines. WorldFoods Caribbean Food & Drink Festival offers a real solution to open up and meet specific marketing needs.

So what are you waiting for? Contact our sales and marketing team now for sponsorship

and exhibition opportunities call 0207 760 7611 or email info@worldfoods.uk.com

10 excellent reasons to exhibit at the Caribbean Food & Drink Festival 2010

Haiti Appeal Fund The tragedy of Haiti has been strongly felt by the neighbouring countries of the Caribbean. A big focus has been placed on raising funds in aid of the British Red Cross Haiti Earthquake Appeal. WorldFoods and their sponsors throughout the 30 date Caribbean Cuisine Tour and the Caribbean Food & Drink Festival will also engage in a number of fund raising efforts for the relief fund. We will be appealing to all organisations participating in the WorldFoods events to sponsor a gift, no matter how small. By all coming together we can make a difference!

Photo: Talia Frenkel (American Red Cross)

RecipesRecipes

Restaurants

ChefsCaterers

and more...

G U I D E T O

2010 Edition

CaribbeanCuisine

15MOUTH WATERING

r�ip�

FREE

Featuring

Products

INSIDE

WorldFoods Guide to Caribbean Cuisine 2010 The PublicationAs part of the WorldFoods Caribbean Cuisine Tour and the Caribbean Food & Drink Festival a quality comprehensive guide will be produced reflecting the influences and diversity of Caribbean food, both traditional and new culinary fusions.

A recipe book within the guide will instruct you through time honoured dishes, plus a complete A-Z food glossary will help to familiarise you with the exotic spices and natural foods of the west indian Islands. A restaurant guide with a special focus on the Caribbean’s most exclusive restaurants will also feature.

The Publication will also host a travel section with information provided by selected tourist boards of the Caribbean plus we highlight the Caribbean holiday cooking resorts and seminars. A total of 50,000 publications will be handed out during the 30 date WorldFoods Caribbean Cuisine Tour and the one day Caribbean Food & Drink Festival, giving advertisers a fantastic opportunity to reach their target market.

3

50,000 GUIDES

DISTRIBUTED DIRECTLY

INTO THE HANDS OF

YOUR CUSTOMERS

WorldFoods Guide to Caribbean Cuisine 2010

Prices quoted are exclusive of artwork design and photography. Special requirements are quoted extra. All Prices quoted are subject to VAT. Images /adverts should be supplied on disc or emailed as print-ready PDFs, CYMK 300dpi at 100% final print size.

Half page £1500Full page £2500 Double page £4500

Inside front cover £4000Inside back cover £3200 Back cover £5000

Advertising Rates

To Advertise, call Sales & Marketing on 0207 515 6158

WorldFoods, 29 Beaufort Court, Admirals Way, London E14 9XLTel: 0207 515 6158 • Fax: 0207 515 6159 • Email: info@worldfoods.uk.com • Web: www.worldfoods.uk.com

TM

w w w . w o r l d f o o d s . u k . c o m