world floorball championships 2014 2015 august... · top social media channels and influencers ......
TRANSCRIPT
WO
RLD
FL
OO
RB
ALL
CH
AM
PIO
NS
HIP
S 2
014
DIG
ITA
L M
ED
IA A
NA
LY
SIS
20
14
OB
JE
CT
IVE
S A
ND
BA
CK
GR
OU
ND
IN
FO
RM
AT
ION
OB
JE
CT
IVE
S A
ND
BU
LL
ET
PO
INT
S
•D
igita
l edito
rial m
edia
cove
rage
and s
oci
al m
edia
vis
ibili
ty o
f W
orld F
loorb
all
Cham
pio
nship
s 2014
CO
NT
EN
TS
OF
TH
E A
NA
LY
SIS
RE
PO
RT:
•
Geo
gra
phic
al D
istr
ibutio
n o
f M
edia
Cove
rage
•
Dig
ital M
edia
Cove
rage
and P
ress
Spik
es
•
Top 1
00 D
igita
l Med
ia S
ourc
es (
+ R
each
)
•T
op S
oci
al M
edia
Channel
s and Influ
ence
rs
•M
edia
Them
es C
louds
and H
ighlig
hts
•T
ime
Com
pariso
ns
Jan 2
012 –
Feb
2015
•
WF
C 2
014 a
nd H
andball
WC
2015 M
edia
Cove
rage
Com
pari
son
DIG
ITA
L E
DIT
OR
IAL M
ED
IA:
•230 000+
edito
rial m
edia
sourc
es g
lobally
•
New
spaper
s, p
ress
rel
ease
s, n
ews
agen
ts,
eRadio
&eT
V, pro
fess
ional m
agazi
nes
and b
logs.
S
OC
IAL M
ED
IA:
•300M
sourc
es g
lobally
•
blo
gs,
foru
ms,
Face
book,
Tw
itter
, Inst
agra
m&
Y
outu
be
TIM
E R
AN
GE
:
•1.9
.2014 –
28.2
.2015
•1.1
.2012 –
28.2
.2015
BU
LL
ET
PO
INT
S
•W
FC
2014 g
ot a lo
t of m
edia
att
entio
n g
lobally
. The
cham
pio
nsh
ips
wer
e re
port
ed in
all
the
countr
ies
that t
ook
part
in the
gam
es a
nd e
spec
ially
in h
ost
ing S
wed
en.
•
Top c
ountr
ies
by
the
num
ber
of p
ublis
hed
art
icle
s aft
er S
wed
en (
ove
r 1600)
wer
e F
inla
nd (appro
x. 8
50),
Sw
itzer
land (
300),
Russ
ia (
280),
Cze
ch R
epublic
(275),
S
lova
kia (250),
Japan (
150),
Latv
ia (
120),
Kore
a (
110),
and E
stonia
(100).
•In
Asi
a a
nd U
S the
men
tions
wer
e m
ain
ly b
ulle
tins
or
links
to o
ther
new
s si
tes,
that
did
not in
clude
any
ow
n e
dito
rial c
onte
nt
•
Med
ia c
ove
rage
of th
e ch
am
pio
nsh
ips
impro
ved r
emark
ably
from
pre
vious
years
.
•T
her
e w
ere
appro
x. 4
300 a
rtic
les
that r
each
ed 1
33,7
mill
ion p
eople
worl
dw
ide.
•M
ost
import
ant m
edia
s w
ere
Russ
ian Б
езФ
орм
ата
, S
lova
kian A
ktualit
y, S
wed
ish
Göte
borg
s-P
ost
en a
nd T
v4 a
s w
ell a
s F
innis
h N
atio
nal B
roadca
ster
Yle
. •
Ther
e w
ere
ove
r 10 3
00 s
oci
al m
edia
men
tions
and 3
43,3
mill
ion im
pre
ssio
ns.
•M
ost
of s
oci
al m
edia
post
s w
ere
share
d thro
ugh In
stagra
m a
nd T
witt
er.
•
In ter
ms
of im
pre
ssio
ns
and r
each
ed p
eople
, Is
tagra
m w
as
the
most
valu
able
ch
annel
. 4600 Inst
a p
hoto
s re
ach
ed t
he
audie
nce
of appro
x. 2
2,4
mill
ion p
eople
.
•
Pr
valu
e fo
r ea
rned
med
ia w
as
appro
x. 4
mill
ion e
uro
s (e
dito
rial m
edia
cove
rage
of
2,8
mill
ion e
uro
s and s
oci
al m
edia
vis
ibili
ty o
f 1,2
mill
ion e
uro
s).
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
DIG
ITA
L M
ED
IA G
EO
RA
PH
ICA
L B
RE
AK
DO
WN
•4275 m
edia
men
tions
worl
dw
ide
in tota
l
•93 %
of th
e m
edia
public
ity d
eriv
ed fro
m
Euro
pe
top c
ountr
ies
bei
ng S
wed
en,
Fin
land,
Sw
itzer
land, R
uss
ia, a
nd
Cze
ch R
epublic
.
•6 %
fro
m A
sia top
countr
ies
bei
ng J
apan
and S
outh
Kore
a. In
Asi
a
men
tions
wer
e only
bulle
tins
and h
eadlin
es,
no r
eal e
dito
rial c
onte
nt
•
1 %
fro
m N
ort
h A
mer
ica
US
and C
anada.
NO
RT
H A
ME
RIC
A
29 M
EN
TIO
NS
EU
RO
PE
3982 M
EN
TIO
NS
A
SIA
263 M
EN
TIO
NS
AU
ST
RA
LIA
1 M
EN
TIO
N
IN T
OT
AL
4275 M
EN
TIO
NS
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
DIG
ITA
L M
ED
IA G
EO
RA
PH
ICA
L B
RE
AK
DO
WN
BY
CO
UN
TR
Y
top
countr
y # o
f art
icle
s # o
f re
ader
s*
€ o
f pr
valu
e
1
Sw
eden
1634
34 6
60 9
66
841524
2
Fin
land
849
27 1
89 9
71
654749
3
Sw
itzer
land
302
2 9
67 3
75
74184
4
Russ
ia
282
19 4
05 3
23
485133
5
Cze
ch R
epublic
275
259 0
38
6476
6
Slo
vaki
a
248
19 4
49 0
68
486227
7
Japan*
156
697 4
94
17437
8
Latv
ia
122
2 9
61 5
17
74038
9
Kore
a*
107
1 9
67 5
26
49188
10
Est
onia
101
2 7
43 1
64
68579
11
Ger
many
91
2 3
10 3
41
57759
12
Den
mark
42
414 1
27
10353
sum
In
tota
l 4209
133 0
25 9
08
2 8
25 6
48
top
countr
y # o
f art
icle
s # o
f re
ader
s*
€ o
f pr
valu
e
13
Norw
ay
29
326767
8169
14
Unite
d S
tate
s*
26
6267
157
15
Ukr
ain
e 11
174616
4365
16
Lie
chte
nst
ein
7
7124
178
17
Unite
d K
ingdom
5
4212
105
18
Canada
2
7532
188
19
Aust
ralia
1
7181
180
20
Bulg
ari
a
1
109
3
21
Hong K
ong
1
152
4
22
India
1
40416
1010
23
Mex
ico
1
18897
472
Sum
In
tota
l 87
593 2
73
14828
# o
f re
ader
s: n
um
ber
of uniq
ue
visi
tors
on e
ach
web
site
s w
ithin
two d
ays
*m
ain
ly b
ulle
tins
and n
ews
ticke
rs
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
CO
VE
RA
GE
AN
D P
RE
SS
SP
IKE
S
•4275 p
ublis
hed
edito
rial a
rtic
les
•
133,7
mill
ion
reader
s glo
bally
•2,8
mill
ion w
ort
h p
r va
lue
•
Big
ges
t pre
ss s
pik
es w
ere
duri
ng th
e C
ham
pio
nsh
ips
in D
ecem
ber
duri
ng th
e gam
es
and e
spec
ially
duri
ng th
e fin
als
.
•S
earc
h w
ord
s: #
WF
C2014 o
r W
FC
2014 o
r ”W
FC
2014"
or
”World F
loorb
all C
ham
pio
nship
s” or
floorb
all
or
unih
ock
ey o
r in
neb
andy
or
salib
andy
or
"mis
trovstv
í světa
ve f
lorb
al"
or
florb
al o
r flo
rbol o
r flo
rbalu
or
saalih
oki
or
""
or
""
or
"Фл
орб
ол
” w
hen
att
ach
ed to th
e w
ord
w
orl
d c
ham
pio
nsh
ips
in e
ach
language.
•S
oci
al m
edia
incl
ude
blo
gs,
foru
ms,
Tw
itter
, Y
outu
be
and o
pen
Fb p
rofil
es.
364
183
546
2655
300
248
7665
8715
8699
14364
12806
10379
0
2000
4000
6000
8000
10000
12000
14000
16000
Sept
Oct
Nov
Dec
Jan
Feb
§S
oci
al m
edia
§
Edito
rial m
edia
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
DIG
ITA
L M
ED
IA C
OV
ER
AG
E A
ND
PR
ES
S S
PIK
ES
IN
DE
CE
MB
ER
•2655 e
dito
rial m
edia
men
tions
•
14 3
64 s
oci
al m
edia
men
tions
•
Big
ges
t pre
ss s
pik
es w
ere
on the
day
of th
e fin
als
when
Sw
eden
took
gold
in
the
gam
e again
st F
inla
nd.
•
Fin
als
wer
e re
port
ed in
all
of t
he
big
ges
t natio
nal a
nd lo
cal m
edia
s as
wel
l as
the
sport
s si
tes.
•S
oci
al m
edia
incl
ude
blo
gs,
foru
ms,
T
witt
er, Y
outu
be
and o
pen
Fb p
rofil
es.
0
500
1000
1500
2000
2500
3000
1 Dec2 Dec3 Dec4 Dec5 Dec6 Dec7 Dec8 Dec9 Dec
10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25 Dec26 Dec27 Dec28 Dec29 Dec30 Dec31 Dec
edito
rial m
edia
(n=
2655)
soci
al m
edia
(n=
14364
)F
I-S
E
finals
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
SO
UR
CE
S T
OP
1–20
IN T
OT
AL:
Art
icle
s: 4
275
Rea
der
s: 1
33,7
mill
ion
(# o
f rea
der
s: u
niq
ue
visi
tors
on n
ews
site
s w
ithin
two d
ays
es
timate
d b
y C
om
Sco
re.)
P
r va
lue:
2,8
mill
ion €
(€
pr
valu
e: v
alu
e of
earn
ed m
edia
per
public
atio
n)
top
public
atio
nco
untr
y # o
f art
icle
s # o
f re
ader
s € o
f pr
valu
e
1
БезФ
орм
ата
R
uss
ia
158
161486
4037
2
Akt
ualit
y S
lova
kia
130
107712
2693
3
Göte
borg
s-P
ost
enS
wed
en
103
93861
2347
4
Tv4
S
wed
en
98
68361
1709
5
TV
4 P
lay
Sw
eden
56
93407
2335
6
Yle
Uutis
et
Fin
land
54
93439
2336
7
Flo
rbal.c
z C
zech
Rep
ublic
53
1784
45
8
iSport
.cz
Cze
ch R
epublic
53
1487
37
9
Myn
ewsd
esk
Sw
eden
52
60459
1511
10
Upsa
la N
ya T
idnin
g
Sw
eden
47
7825
196
11
Hel
singin
Sanom
at
Fin
land
45
189366
4734
12
SM
E.s
k S
lova
kia
42
213132
5328
13
Den
ik.c
z C
zech
Rep
ublic
42
136337
3408
14
Dala
rnas
Tid
nin
gar
Sw
eden
41
24838
621
15
Yle
Urh
eilu
F
inla
nd
40
93439
2336
16
Aft
onbla
det
S
wed
en
39
359416
8985
17
Väst
erbott
ens-
Kurire
n
Sw
eden
39
13892
347
18
Sport
ti.co
m
Fin
land
38
2275
57
19
Turu
n S
anom
at
Fin
land
35
19410
485
20
Pääka
llo.f
i F
inla
nd
35
198
5
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
SO
UR
CE
S T
OP
21–40
IN T
OT
AL:
Art
icle
s: 4
275
Rea
der
s: 1
33,7
mill
ion
(# o
f rea
der
s: u
niq
ue
visi
tors
on n
ews
site
s w
ithin
two d
ays
es
timate
d b
y C
om
Sco
re.)
P
r va
lue:
2,8
mill
ion €
(€
pr
valu
e: v
alu
e of
earn
ed m
edia
per
public
atio
n)
top
public
atio
nco
untr
y # o
f art
icle
s # o
f re
ader
s € o
f pr
valu
e
21
Inneb
andy
Magazi
net
.se
Sw
eden
35
139
3
22
Aam
ule
hti
Fin
land
34
42638
1066
23
Folk
bla
det
S
wed
en
33
3294
82
24
Týd
en.c
z C
zech
Rep
ublic
32
48413
1210
25
Sundsv
alls
Tid
nin
g
Sw
eden
32
12282
307
26
Ilta
-Sanom
at
Fin
land
30
328422
8211
27
Dagbla
det
S
wed
en
30
7760
194
28
Ilkka
F
inla
nd
29
13157
329
29
Ete
lä-S
uom
en S
anom
at
Fin
land
29
9118
228
30
Sm
åla
ndsp
oste
nS
wed
en
28
9340
234
31
Ves
tmanla
nds
Läns
Tid
nin
g
Sw
eden
28
8097
202
32
Dala
-Dem
okr
ate
n
Sw
eden
28
7252
181
33
Norr
bott
ens
Kuri
ren
S
wed
en
28
4846
121
34
Länst
idnin
gen
Söder
tälje
S
wed
en
28
4385
110
35
Norr
ländsk
a S
oci
ald
emok
rate
n
Sw
eden
27
6593
165
36
Halla
nds
Nyh
eter
S
wed
en
27
1472
37
37
Exp
ress
en
Sw
eden
26
235506
5888
38
MT
V3
Fin
land
26
107116
2678
39
Lid
ovk
y.cz
C
zech
Rep
ublic
26
95436
2386
40
Nord
jysk
e.dk
Den
mark
26
10679
267
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
SO
UR
CE
S T
OP
41–60
IN T
OT
AL:
Art
icle
s: 4
275
Rea
der
s: 1
33,7
mill
ion
(# o
f rea
der
s: u
niq
ue
visi
tors
on n
ews
site
s w
ithin
two d
ays
es
timate
d b
y C
om
Sco
re.)
P
r va
lue:
2,8
mill
ion €
(€
pr
valu
e: v
alu
e of
earn
ed m
edia
per
public
atio
n)
top
public
atio
nco
untr
y # o
f art
icle
s # o
f re
ader
s € o
f pr
valu
e
41
GD
.se
Sw
eden
26
5677
142
42
Eku
rire
n.s
e S
wed
en
26
4819
120
43
Tte
la.s
e S
wed
en
25
6497
162
44
Bohusl
änin
gen
S
wed
en
25
4709
118
45
Norr
telje
Tid
nin
g
Sw
eden
25
2222
56
46
Kale
va
Fin
land
24
32768
819
47
Sport
a C
entr
sLatv
ia
24
15637
391
48
DE
LF
I E
stonia
23
103446
2586
49
SvD
S
wed
en
23
51999
1300
50
Ees
ti R
ahvu
srin
ghäälin
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stonia
23
30752
769
51
Õhtu
leht
Est
onia
23
13515
338
52
Corr
en.s
e S
wed
en
23
10397
260
53
Hel
ahäls
ingla
nd.s
e S
wed
en
23
5906
148
54
Pohja
lain
en
Fin
land
23
1806
45
55
Web
finans
er
Sw
eden
23
225
6
56
Nya
Lid
köpin
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Tid
nin
gen
S
wed
en
23
62
2
57
Yle
Nyh
eter
F
inla
nd
22
95826
2396
58
Alle
handa.s
e S
wed
en
22
10314
258
59
Sport
.ch
C
zech
Rep
ublic
22
5460
136
60
Häm
een S
anom
at
Fin
land
22
568
14
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
SO
UR
CE
S T
OP
61–80
IN T
OT
AL:
Art
icle
s: 4
275
Rea
der
s: 1
33,7
mill
ion
(# o
f rea
der
s: u
niq
ue
visi
tors
on n
ews
site
s w
ithin
two d
ays
es
timate
d b
y C
om
Sco
re.)
P
r va
lue:
2,8
mill
ion €
(€
pr
valu
e: v
alu
e of
earn
ed m
edia
per
public
atio
n)
top
public
atio
n
countr
y # o
f art
icle
s # o
f re
ader
s € o
f pr
valu
e
61
Pite
å-T
idnin
gen
S
wed
en
22
1135
28
62
Op.s
e S
wed
en
21
11406
285
63
Met
ro
Sw
eden
21
9672
242
64
Kri
stia
nst
adsb
lade
t S
wed
en
21
5459
136
65
Bote
S
witz
erla
nd
21
1432
36
66
Länst
idnin
gen
S
wed
en
21
1197
30
67
Iltale
hti
Fin
land
20
384848
9621
68
Lapin
Kansa
F
inla
nd
20
19280
482
69
Sued
ost
schw
eiz.
ch
Sw
itzer
land
20
8592
215
70
MV
T
Sw
eden
20
139
3
71
Hel
singborg
s D
agbla
d
Sw
eden
19
25954
649
72
Baro
met
ern O
skars
ham
ns-
Tid
nin
gen
S
wed
en
18
2266
57
73
Unity
.lv
Latv
ia
18
1059
26
74
Kokk
ola
n le
hti
Fin
land
17
3168
79
75
Pohjo
lan S
anom
at
Fin
land
17
2073
52
76
Öst
ra S
måla
nd
S
wed
en
17
138
3
77
iN N
ave
r S
outh
Kore
a
17
1911
48
78
DN
.se
Sw
eden
16
190819
4770
79
Zlín
ský
Den
ík.s
e S
wed
en
16
136337
3408
80
Sata
kunnan K
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F
inla
nd
16
13873
347
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
ME
DIA
SO
UR
CE
S T
OP
81–100
IN T
OT
AL:
Art
icle
s: 4
275
Rea
der
s: 1
33,7
mill
ion
(# o
f rea
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s: u
niq
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two d
ays
es
timate
d b
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om
Sco
re.)
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r va
lue:
2,8
mill
ion €
(€
pr
valu
e: v
alu
e of
earn
ed m
edia
per
public
atio
n)
top
public
atio
nco
untr
y # o
f art
icle
s # o
f re
ader
s € o
f pr
valu
e
81
Aft
onku
rire
n
Sw
eden
16
14717
368
82
P4 S
juhära
d
Sw
eden
15
87728
2193
83
Kes
kisu
om
ala
inen
Fin
land
15
20150
504
84
Na.s
e S
wed
en
15
11290
282
85
Länsi
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F
inla
nd
15
4707
118
86
Gre
nch
ner
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tt
Sw
itzer
land
15
615
15
87
Itä-S
avo
F
inla
nd
15
176
4
88
Post
imee
s.ee
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stonia
14
89137
2228
89
Online D
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Pre
Všetk
ých
S
lova
kia
14
8574
214
90
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inen
F
inla
nd
14
8516
213
91
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ads
Alle
handa
S
wed
en
14
1216
30
92
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lleborg
s A
llehanda
S
wed
en
14
422
11
93
TE
RA
Z.s
k S
lova
kia
13
25382
635
94
Pozr
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lova
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13
12268
307
95
TV
NE
T
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ia
12
77326
1933
96
Savo
n S
anom
at
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land
12
14081
352
97
Aarg
auer
Zei
tung
S
witz
erla
nd
12
6764
169
98
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köpin
gs
Tid
nin
gar
Sw
eden
12
2982
75
99
Salo
n S
eudun S
anom
at
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land
12
2113
53
100
Kansa
n U
utis
et
Fin
land
12
1505
38
WO
RL
D F
LO
OR
BA
LL
CH
AM
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NS
HIP
S 2
014
TO
P S
OC
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ME
DIA
CH
AN
NE
LS
# o
f im
pre
ssio
ns:
how
many
saw
WF
C in
soci
al m
edia
. € p
r va
lue:
what w
as
the
valu
e of e
arn
ed s
oci
al m
edia
. *I
nst
agra
m: I
mpre
ssio
ns a
nd p
r va
lue
are
calc
ula
ted b
y usi
ng th
e ave
rage
opport
unity
cost
s of b
uyi
ng v
iew
s (C
PT
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ctio
ns
(CP
A)
in s
oci
al m
edia
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c ch
annel
multi
plie
r is
added
to
diff
eren
tiate
vir
al s
oci
al m
edia
from
dig
ital a
dve
rtis
ing.
**F
b in
cludes
public
act
ons.
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al c
hannel
# o
f hits
# o
f im
pre
ssio
ns € p
r va
lue
Inst
agra
m
4 6
37
22 4
89 4
50*
899 1
97*
Tw
itter
4 5
62
6 8
60 1
74
171 5
77
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book*
* 980
2074500
51 8
63
Blo
gs
139
393 0
00
9825
Youtu
be
35
2 4
83 4
20
62086
Foru
ms
16
32 0
00
800
Tota
l 10 3
69
343 3
29 9
82
1 1
95 3
48
Soci
al m
edia
vis
ibili
ty
split
by
# o
f hits
S
oci
al m
edia
vis
ibili
ty s
plit
by
# o
f im
pre
ssio
ns
Face
book
10 %
Foru
ms
0 %
Tw
itter
44 %
Blo
gs
1 %
Y
outu
be
0 %
Inst
agra
m
45 %
Face
book
6 %
Foru
ms
0 %
Tw
itter
20 %
Blo
gs
1 %
Y
outu
be
7 %
In
stagra
m
66 %
ME
NT
ION
S
10 3
69
IMP
RE
SS
ION
S
343 3
29 9
82
WO
RL
D F
LO
OR
BA
LL
CH
AM
PIO
NS
HIP
S 2
014
TO
P T
WIT
TE
R IN
FL
UE
NC
ER
S
7981
81
81
81
82
82
83
85
85
88
88
89
92
94
97
99
99 1
31
131
151
152
156
158
183
0200
@flo
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WO
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INS
TA
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TH
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ME
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LA
ND
WO
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LO
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S 2
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WO
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ME
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WO
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014
ME
DIA
CO
VE
RA
GE
DE
VE
LO
PE
ME
NT
2012 –
2015
•13 8
14 m
edia
men
tions
duri
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January
2012 –
Feb
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2015
•4087 m
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in 2
012
•3287 m
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ns
in 2
013
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to p
revi
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year
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)
•
5892 m
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ns
in 2
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change
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44%
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clude
WF
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0
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1000
1500
2000
2500
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WF
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WF
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2014 v
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all
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1707 1353 1385
575 1816
0
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0
150
0
200
0
2014-36
2014-37
2014-38
2014-39
2014-40
2014-41
2014-42
2014-43
2014-44
2014-45
2014-46
2014-47
2014-48
2014-49
2014-50
2014-51
2014-52
2015-01
2015-02
2015-03
2015-04
2015-05
2015-06
2015-07
2015-08
2015-09
Hand
ball
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Bet
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014 -
28.2
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•W
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4275 m
edia
men
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