world floorball championships 2014 2015 august... · top social media channels and influencers ......

22
WORLD FLOORBALL CHAMPIONSHIPS 2014 DIGITAL MEDIA ANALYSIS 2014

Upload: others

Post on 21-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RLD

FL

OO

RB

ALL

CH

AM

PIO

NS

HIP

S 2

014

DIG

ITA

L M

ED

IA A

NA

LY

SIS

20

14

Page 2: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

OB

JE

CT

IVE

S A

ND

BA

CK

GR

OU

ND

IN

FO

RM

AT

ION

OB

JE

CT

IVE

S A

ND

BU

LL

ET

PO

INT

S

•D

igita

l edito

rial m

edia

cove

rage

and s

oci

al m

edia

vis

ibili

ty o

f W

orld F

loorb

all

Cham

pio

nship

s 2014

CO

NT

EN

TS

OF

TH

E A

NA

LY

SIS

RE

PO

RT:

Geo

gra

phic

al D

istr

ibutio

n o

f M

edia

Cove

rage

Dig

ital M

edia

Cove

rage

and P

ress

Spik

es

Top 1

00 D

igita

l Med

ia S

ourc

es (

+ R

each

)

•T

op S

oci

al M

edia

Channel

s and Influ

ence

rs

•M

edia

Them

es C

louds

and H

ighlig

hts

•T

ime

Com

pariso

ns

Jan 2

012 –

Feb

2015

WF

C 2

014 a

nd H

andball

WC

2015 M

edia

Cove

rage

Com

pari

son

DIG

ITA

L E

DIT

OR

IAL M

ED

IA:

•230 000+

edito

rial m

edia

sourc

es g

lobally

New

spaper

s, p

ress

rel

ease

s, n

ews

agen

ts,

eRadio

&eT

V, pro

fess

ional m

agazi

nes

and b

logs.

S

OC

IAL M

ED

IA:

•300M

sourc

es g

lobally

blo

gs,

foru

ms,

Face

book,

Tw

itter

, Inst

agra

m&

Y

outu

be

TIM

E R

AN

GE

:

•1.9

.2014 –

28.2

.2015

•1.1

.2012 –

28.2

.2015

Page 3: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

BU

LL

ET

PO

INT

S

•W

FC

2014 g

ot a lo

t of m

edia

att

entio

n g

lobally

. The

cham

pio

nsh

ips

wer

e re

port

ed in

all

the

countr

ies

that t

ook

part

in the

gam

es a

nd e

spec

ially

in h

ost

ing S

wed

en.

Top c

ountr

ies

by

the

num

ber

of p

ublis

hed

art

icle

s aft

er S

wed

en (

ove

r 1600)

wer

e F

inla

nd (appro

x. 8

50),

Sw

itzer

land (

300),

Russ

ia (

280),

Cze

ch R

epublic

(275),

S

lova

kia (250),

Japan (

150),

Latv

ia (

120),

Kore

a (

110),

and E

stonia

(100).

•In

Asi

a a

nd U

S the

men

tions

wer

e m

ain

ly b

ulle

tins

or

links

to o

ther

new

s si

tes,

that

did

not in

clude

any

ow

n e

dito

rial c

onte

nt

Med

ia c

ove

rage

of th

e ch

am

pio

nsh

ips

impro

ved r

emark

ably

from

pre

vious

years

.

•T

her

e w

ere

appro

x. 4

300 a

rtic

les

that r

each

ed 1

33,7

mill

ion p

eople

worl

dw

ide.

•M

ost

import

ant m

edia

s w

ere

Russ

ian Б

езФ

орм

ата

, S

lova

kian A

ktualit

y, S

wed

ish

Göte

borg

s-P

ost

en a

nd T

v4 a

s w

ell a

s F

innis

h N

atio

nal B

roadca

ster

Yle

. •

Ther

e w

ere

ove

r 10 3

00 s

oci

al m

edia

men

tions

and 3

43,3

mill

ion im

pre

ssio

ns.

•M

ost

of s

oci

al m

edia

post

s w

ere

share

d thro

ugh In

stagra

m a

nd T

witt

er.

In ter

ms

of im

pre

ssio

ns

and r

each

ed p

eople

, Is

tagra

m w

as

the

most

valu

able

ch

annel

. 4600 Inst

a p

hoto

s re

ach

ed t

he

audie

nce

of appro

x. 2

2,4

mill

ion p

eople

.

Pr

valu

e fo

r ea

rned

med

ia w

as

appro

x. 4

mill

ion e

uro

s (e

dito

rial m

edia

cove

rage

of

2,8

mill

ion e

uro

s and s

oci

al m

edia

vis

ibili

ty o

f 1,2

mill

ion e

uro

s).

Page 4: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

DIG

ITA

L M

ED

IA G

EO

RA

PH

ICA

L B

RE

AK

DO

WN

•4275 m

edia

men

tions

worl

dw

ide

in tota

l

•93 %

of th

e m

edia

public

ity d

eriv

ed fro

m

Euro

pe

top c

ountr

ies

bei

ng S

wed

en,

Fin

land,

Sw

itzer

land, R

uss

ia, a

nd

Cze

ch R

epublic

.

•6 %

fro

m A

sia top

countr

ies

bei

ng J

apan

and S

outh

Kore

a. In

Asi

a

men

tions

wer

e only

bulle

tins

and h

eadlin

es,

no r

eal e

dito

rial c

onte

nt

1 %

fro

m N

ort

h A

mer

ica

US

and C

anada.

NO

RT

H A

ME

RIC

A

29 M

EN

TIO

NS

EU

RO

PE

3982 M

EN

TIO

NS

A

SIA

263 M

EN

TIO

NS

AU

ST

RA

LIA

1 M

EN

TIO

N

IN T

OT

AL

4275 M

EN

TIO

NS

Page 5: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

DIG

ITA

L M

ED

IA G

EO

RA

PH

ICA

L B

RE

AK

DO

WN

BY

CO

UN

TR

Y

top

countr

y # o

f art

icle

s # o

f re

ader

s*

€ o

f pr

valu

e

1

Sw

eden

1634

34 6

60 9

66

841524

2

Fin

land

849

27 1

89 9

71

654749

3

Sw

itzer

land

302

2 9

67 3

75

74184

4

Russ

ia

282

19 4

05 3

23

485133

5

Cze

ch R

epublic

275

259 0

38

6476

6

Slo

vaki

a

248

19 4

49 0

68

486227

7

Japan*

156

697 4

94

17437

8

Latv

ia

122

2 9

61 5

17

74038

9

Kore

a*

107

1 9

67 5

26

49188

10

Est

onia

101

2 7

43 1

64

68579

11

Ger

many

91

2 3

10 3

41

57759

12

Den

mark

42

414 1

27

10353

sum

In

tota

l 4209

133 0

25 9

08

2 8

25 6

48

top

countr

y # o

f art

icle

s # o

f re

ader

s*

€ o

f pr

valu

e

13

Norw

ay

29

326767

8169

14

Unite

d S

tate

s*

26

6267

157

15

Ukr

ain

e 11

174616

4365

16

Lie

chte

nst

ein

7

7124

178

17

Unite

d K

ingdom

5

4212

105

18

Canada

2

7532

188

19

Aust

ralia

1

7181

180

20

Bulg

ari

a

1

109

3

21

Hong K

ong

1

152

4

22

India

1

40416

1010

23

Mex

ico

1

18897

472

Sum

In

tota

l 87

593 2

73

14828

# o

f re

ader

s: n

um

ber

of uniq

ue

visi

tors

on e

ach

web

site

s w

ithin

two d

ays

*m

ain

ly b

ulle

tins

and n

ews

ticke

rs

Page 6: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

CO

VE

RA

GE

AN

D P

RE

SS

SP

IKE

S

•4275 p

ublis

hed

edito

rial a

rtic

les

133,7

mill

ion

reader

s glo

bally

•2,8

mill

ion w

ort

h p

r va

lue

Big

ges

t pre

ss s

pik

es w

ere

duri

ng th

e C

ham

pio

nsh

ips

in D

ecem

ber

duri

ng th

e gam

es

and e

spec

ially

duri

ng th

e fin

als

.

•S

earc

h w

ord

s: #

WF

C2014 o

r W

FC

2014 o

r ”W

FC

2014"

or

”World F

loorb

all C

ham

pio

nship

s” or

floorb

all

or

unih

ock

ey o

r in

neb

andy

or

salib

andy

or

"mis

trovstv

í světa

ve f

lorb

al"

or

florb

al o

r flo

rbol o

r flo

rbalu

or

saalih

oki

or

""

or

""

or

"Фл

орб

ол

” w

hen

att

ach

ed to th

e w

ord

w

orl

d c

ham

pio

nsh

ips

in e

ach

language.

•S

oci

al m

edia

incl

ude

blo

gs,

foru

ms,

Tw

itter

, Y

outu

be

and o

pen

Fb p

rofil

es.

364

183

546

2655

300

248

7665

8715

8699

14364

12806

10379

0

2000

4000

6000

8000

10000

12000

14000

16000

Sept

Oct

Nov

Dec

Jan

Feb

§S

oci

al m

edia

§

Edito

rial m

edia

Page 7: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

DIG

ITA

L M

ED

IA C

OV

ER

AG

E A

ND

PR

ES

S S

PIK

ES

IN

DE

CE

MB

ER

•2655 e

dito

rial m

edia

men

tions

14 3

64 s

oci

al m

edia

men

tions

Big

ges

t pre

ss s

pik

es w

ere

on the

day

of th

e fin

als

when

Sw

eden

took

gold

in

the

gam

e again

st F

inla

nd.

Fin

als

wer

e re

port

ed in

all

of t

he

big

ges

t natio

nal a

nd lo

cal m

edia

s as

wel

l as

the

sport

s si

tes.

•S

oci

al m

edia

incl

ude

blo

gs,

foru

ms,

T

witt

er, Y

outu

be

and o

pen

Fb p

rofil

es.

0

500

1000

1500

2000

2500

3000

1 Dec2 Dec3 Dec4 Dec5 Dec6 Dec7 Dec8 Dec9 Dec

10 Dec11 Dec12 Dec13 Dec14 Dec15 Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25 Dec26 Dec27 Dec28 Dec29 Dec30 Dec31 Dec

edito

rial m

edia

(n=

2655)

soci

al m

edia

(n=

14364

)F

I-S

E

finals

Page 8: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

SO

UR

CE

S T

OP

1–20

IN T

OT

AL:

Art

icle

s: 4

275

Rea

der

s: 1

33,7

mill

ion

(# o

f rea

der

s: u

niq

ue

visi

tors

on n

ews

site

s w

ithin

two d

ays

es

timate

d b

y C

om

Sco

re.)

P

r va

lue:

2,8

mill

ion €

(€

pr

valu

e: v

alu

e of

earn

ed m

edia

per

public

atio

n)

top

public

atio

nco

untr

y # o

f art

icle

s # o

f re

ader

s € o

f pr

valu

e

1

БезФ

орм

ата

R

uss

ia

158

161486

4037

2

Akt

ualit

y S

lova

kia

130

107712

2693

3

Göte

borg

s-P

ost

enS

wed

en

103

93861

2347

4

Tv4

S

wed

en

98

68361

1709

5

TV

4 P

lay

Sw

eden

56

93407

2335

6

Yle

Uutis

et

Fin

land

54

93439

2336

7

Flo

rbal.c

z C

zech

Rep

ublic

53

1784

45

8

iSport

.cz

Cze

ch R

epublic

53

1487

37

9

Myn

ewsd

esk

Sw

eden

52

60459

1511

10

Upsa

la N

ya T

idnin

g

Sw

eden

47

7825

196

11

Hel

singin

Sanom

at

Fin

land

45

189366

4734

12

SM

E.s

k S

lova

kia

42

213132

5328

13

Den

ik.c

z C

zech

Rep

ublic

42

136337

3408

14

Dala

rnas

Tid

nin

gar

Sw

eden

41

24838

621

15

Yle

Urh

eilu

F

inla

nd

40

93439

2336

16

Aft

onbla

det

S

wed

en

39

359416

8985

17

Väst

erbott

ens-

Kurire

n

Sw

eden

39

13892

347

18

Sport

ti.co

m

Fin

land

38

2275

57

19

Turu

n S

anom

at

Fin

land

35

19410

485

20

Pääka

llo.f

i F

inla

nd

35

198

5

Page 9: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

SO

UR

CE

S T

OP

21–40

IN T

OT

AL:

Art

icle

s: 4

275

Rea

der

s: 1

33,7

mill

ion

(# o

f rea

der

s: u

niq

ue

visi

tors

on n

ews

site

s w

ithin

two d

ays

es

timate

d b

y C

om

Sco

re.)

P

r va

lue:

2,8

mill

ion €

(€

pr

valu

e: v

alu

e of

earn

ed m

edia

per

public

atio

n)

top

public

atio

nco

untr

y # o

f art

icle

s # o

f re

ader

s € o

f pr

valu

e

21

Inneb

andy

Magazi

net

.se

Sw

eden

35

139

3

22

Aam

ule

hti

Fin

land

34

42638

1066

23

Folk

bla

det

S

wed

en

33

3294

82

24

Týd

en.c

z C

zech

Rep

ublic

32

48413

1210

25

Sundsv

alls

Tid

nin

g

Sw

eden

32

12282

307

26

Ilta

-Sanom

at

Fin

land

30

328422

8211

27

Dagbla

det

S

wed

en

30

7760

194

28

Ilkka

F

inla

nd

29

13157

329

29

Ete

lä-S

uom

en S

anom

at

Fin

land

29

9118

228

30

Sm

åla

ndsp

oste

nS

wed

en

28

9340

234

31

Ves

tmanla

nds

Läns

Tid

nin

g

Sw

eden

28

8097

202

32

Dala

-Dem

okr

ate

n

Sw

eden

28

7252

181

33

Norr

bott

ens

Kuri

ren

S

wed

en

28

4846

121

34

Länst

idnin

gen

Söder

tälje

S

wed

en

28

4385

110

35

Norr

ländsk

a S

oci

ald

emok

rate

n

Sw

eden

27

6593

165

36

Halla

nds

Nyh

eter

S

wed

en

27

1472

37

37

Exp

ress

en

Sw

eden

26

235506

5888

38

MT

V3

Fin

land

26

107116

2678

39

Lid

ovk

y.cz

C

zech

Rep

ublic

26

95436

2386

40

Nord

jysk

e.dk

Den

mark

26

10679

267

Page 10: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

SO

UR

CE

S T

OP

41–60

IN T

OT

AL:

Art

icle

s: 4

275

Rea

der

s: 1

33,7

mill

ion

(# o

f rea

der

s: u

niq

ue

visi

tors

on n

ews

site

s w

ithin

two d

ays

es

timate

d b

y C

om

Sco

re.)

P

r va

lue:

2,8

mill

ion €

(€

pr

valu

e: v

alu

e of

earn

ed m

edia

per

public

atio

n)

top

public

atio

nco

untr

y # o

f art

icle

s # o

f re

ader

s € o

f pr

valu

e

41

GD

.se

Sw

eden

26

5677

142

42

Eku

rire

n.s

e S

wed

en

26

4819

120

43

Tte

la.s

e S

wed

en

25

6497

162

44

Bohusl

änin

gen

S

wed

en

25

4709

118

45

Norr

telje

Tid

nin

g

Sw

eden

25

2222

56

46

Kale

va

Fin

land

24

32768

819

47

Sport

a C

entr

sLatv

ia

24

15637

391

48

DE

LF

I E

stonia

23

103446

2586

49

SvD

S

wed

en

23

51999

1300

50

Ees

ti R

ahvu

srin

ghäälin

gE

stonia

23

30752

769

51

Õhtu

leht

Est

onia

23

13515

338

52

Corr

en.s

e S

wed

en

23

10397

260

53

Hel

ahäls

ingla

nd.s

e S

wed

en

23

5906

148

54

Pohja

lain

en

Fin

land

23

1806

45

55

Web

finans

er

Sw

eden

23

225

6

56

Nya

Lid

köpin

gs-

Tid

nin

gen

S

wed

en

23

62

2

57

Yle

Nyh

eter

F

inla

nd

22

95826

2396

58

Alle

handa.s

e S

wed

en

22

10314

258

59

Sport

.ch

C

zech

Rep

ublic

22

5460

136

60

Häm

een S

anom

at

Fin

land

22

568

14

Page 11: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

SO

UR

CE

S T

OP

61–80

IN T

OT

AL:

Art

icle

s: 4

275

Rea

der

s: 1

33,7

mill

ion

(# o

f rea

der

s: u

niq

ue

visi

tors

on n

ews

site

s w

ithin

two d

ays

es

timate

d b

y C

om

Sco

re.)

P

r va

lue:

2,8

mill

ion €

(€

pr

valu

e: v

alu

e of

earn

ed m

edia

per

public

atio

n)

top

public

atio

n

countr

y # o

f art

icle

s # o

f re

ader

s € o

f pr

valu

e

61

Pite

å-T

idnin

gen

S

wed

en

22

1135

28

62

Op.s

e S

wed

en

21

11406

285

63

Met

ro

Sw

eden

21

9672

242

64

Kri

stia

nst

adsb

lade

t S

wed

en

21

5459

136

65

Bote

S

witz

erla

nd

21

1432

36

66

Länst

idnin

gen

S

wed

en

21

1197

30

67

Iltale

hti

Fin

land

20

384848

9621

68

Lapin

Kansa

F

inla

nd

20

19280

482

69

Sued

ost

schw

eiz.

ch

Sw

itzer

land

20

8592

215

70

MV

T

Sw

eden

20

139

3

71

Hel

singborg

s D

agbla

d

Sw

eden

19

25954

649

72

Baro

met

ern O

skars

ham

ns-

Tid

nin

gen

S

wed

en

18

2266

57

73

Unity

.lv

Latv

ia

18

1059

26

74

Kokk

ola

n le

hti

Fin

land

17

3168

79

75

Pohjo

lan S

anom

at

Fin

land

17

2073

52

76

Öst

ra S

måla

nd

S

wed

en

17

138

3

77

iN N

ave

r S

outh

Kore

a

17

1911

48

78

DN

.se

Sw

eden

16

190819

4770

79

Zlín

ský

Den

ík.s

e S

wed

en

16

136337

3408

80

Sata

kunnan K

ansa

F

inla

nd

16

13873

347

Page 12: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

SO

UR

CE

S T

OP

81–100

IN T

OT

AL:

Art

icle

s: 4

275

Rea

der

s: 1

33,7

mill

ion

(# o

f rea

der

s: u

niq

ue

visi

tors

on n

ews

site

s w

ithin

two d

ays

es

timate

d b

y C

om

Sco

re.)

P

r va

lue:

2,8

mill

ion €

(€

pr

valu

e: v

alu

e of

earn

ed m

edia

per

public

atio

n)

top

public

atio

nco

untr

y # o

f art

icle

s # o

f re

ader

s € o

f pr

valu

e

81

Aft

onku

rire

n

Sw

eden

16

14717

368

82

P4 S

juhära

d

Sw

eden

15

87728

2193

83

Kes

kisu

om

ala

inen

Fin

land

15

20150

504

84

Na.s

e S

wed

en

15

11290

282

85

Länsi

-Savo

F

inla

nd

15

4707

118

86

Gre

nch

ner

Tagbla

tt

Sw

itzer

land

15

615

15

87

Itä-S

avo

F

inla

nd

15

176

4

88

Post

imee

s.ee

E

stonia

14

89137

2228

89

Online D

enník

Pre

Všetk

ých

S

lova

kia

14

8574

214

90

Karj

ala

inen

F

inla

nd

14

8516

213

91

Yst

ads

Alle

handa

S

wed

en

14

1216

30

92

Tre

lleborg

s A

llehanda

S

wed

en

14

422

11

93

TE

RA

Z.s

k S

lova

kia

13

25382

635

94

Pozr

i! S

lova

kia

13

12268

307

95

TV

NE

T

Latv

ia

12

77326

1933

96

Savo

n S

anom

at

Fin

land

12

14081

352

97

Aarg

auer

Zei

tung

S

witz

erla

nd

12

6764

169

98

Norr

köpin

gs

Tid

nin

gar

Sw

eden

12

2982

75

99

Salo

n S

eudun S

anom

at

Fin

land

12

2113

53

100

Kansa

n U

utis

et

Fin

land

12

1505

38

Page 13: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

TO

P S

OC

IAL

ME

DIA

CH

AN

NE

LS

# o

f im

pre

ssio

ns:

how

many

saw

WF

C in

soci

al m

edia

. € p

r va

lue:

what w

as

the

valu

e of e

arn

ed s

oci

al m

edia

. *I

nst

agra

m: I

mpre

ssio

ns a

nd p

r va

lue

are

calc

ula

ted b

y usi

ng th

e ave

rage

opport

unity

cost

s of b

uyi

ng v

iew

s (C

PT

) and a

ctio

ns

(CP

A)

in s

oci

al m

edia

. Basi

c ch

annel

multi

plie

r is

added

to

diff

eren

tiate

vir

al s

oci

al m

edia

from

dig

ital a

dve

rtis

ing.

**F

b in

cludes

public

act

ons.

Soci

al c

hannel

# o

f hits

# o

f im

pre

ssio

ns € p

r va

lue

Inst

agra

m

4 6

37

22 4

89 4

50*

899 1

97*

Tw

itter

4 5

62

6 8

60 1

74

171 5

77

Face

book*

* 980

2074500

51 8

63

Blo

gs

139

393 0

00

9825

Youtu

be

35

2 4

83 4

20

62086

Foru

ms

16

32 0

00

800

Tota

l 10 3

69

343 3

29 9

82

1 1

95 3

48

Soci

al m

edia

vis

ibili

ty

split

by

# o

f hits

S

oci

al m

edia

vis

ibili

ty s

plit

by

# o

f im

pre

ssio

ns

Face

book

10 %

Foru

ms

0 %

Tw

itter

44 %

Blo

gs

1 %

Y

outu

be

0 %

Inst

agra

m

45 %

Face

book

6 %

Foru

ms

0 %

Tw

itter

20 %

Blo

gs

1 %

Y

outu

be

7 %

In

stagra

m

66 %

ME

NT

ION

S

10 3

69

IMP

RE

SS

ION

S

343 3

29 9

82

Page 14: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

TO

P T

WIT

TE

R IN

FL

UE

NC

ER

S

7981

81

81

81

82

82

83

85

85

88

88

89

92

94

97

99

99 1

31

131

151

152

156

158

183

0200

@flo

rbols

latv

ija@

sbw

elh

ot

@lo

vtorf

loorb

all

@gso

ninho

@to

nilo

tjonen

@sa

libandyl

iiga

@nic

okl

uger

@flo

orb

allr

esu

lt@

lasb

edus

tus

@esp

orto

ilers

@in

nebandy

aik

@blu

e_co

ach

@w

est

endin

dia

ns

@ols

sbed

ust

us

@ko

ove

em

1@

sport

ymob

@ry

kkin

nsk

auen

@sp

ort

new

slin

es

@paaka

llofi

@te

roitt

@flo

or_

ball_

aru

@tp

ssalib

andy

@ulfj

ens

@st

orv

reta

ibk

@in

nebandy

mag

Page 15: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

INS

TA

GR

AM

•4637 p

hoto

s post

ed

on Inst

agra

m

Most

photo

s by

@sv

ensk

inneb

andy

& @

unih

ocf

loorb

all

Most

popula

r photo

s got th

ousa

nds

of

likes

and s

om

e co

mm

ents

.

Page 16: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

TH

EM

ES

CL

OU

DS

•S

oci

al m

edia

them

es c

loud s

how

s th

e fr

equen

cy o

f of th

e w

ord

s th

at w

ere

use

d m

ost

in d

iscu

ssio

ns.

•D

igita

l med

ia th

emes

clo

ud s

how

s th

e fr

equen

cy o

f th

e w

ord

s th

at w

ere

use

d m

ost

in th

e ed

itori

al c

onte

nt.

Page 17: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

HIG

HL

IGH

TS

IN

FIN

LA

ND

Page 18: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

HIG

HL

IGH

TS

IN

NO

RD

IC C

OU

NT

RIE

S

Page 19: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

HIG

HL

IGH

TS

IN

CE

NT

RA

L E

UR

OP

E

Page 20: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

HIG

HL

IGH

TS

IN

EA

ST

ER

N E

UR

OP

E

Page 21: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

CO

VE

RA

GE

DE

VE

LO

PE

ME

NT

2012 –

2015

•13 8

14 m

edia

men

tions

duri

ng

January

2012 –

Feb

ruary

2015

•4087 m

entio

ns

in 2

012

•3287 m

entio

ns

in 2

013

(change

to p

revi

ous

year

-20 %

)

5892 m

entio

ns

in 2

014

(change

to p

revi

ous

year

+79%

) (

change

to 2

012 +

44%

)

•S

earc

h w

ord

s in

clude

WF

C a

s w

ell

as

U19 W

FC

.

0

500

1000

1500

2000

2500

3000

01-201202-201203-201204-201205-201206-201207-201208-201209-201210-201211-201212-201201-201302-201303-201304-201305-201306-201307-201308-201309-201310-201311-201312-201301-201402-201403-201404-201405-201406-201407-201408-201409-201410-201411-201412-201401-201502-2015

WF

C

WF

C 2

012

WF

C 2

013

WF

C 2

014

Page 22: WORLD FLOORBALL CHAMPIONSHIPS 2014 2015 August... · Top Social Media Channels and Influencers ... Twitter , Instagram& Youtube ... The ch ampionships were reported in all the countries

WO

RL

D F

LO

OR

BA

LL

CH

AM

PIO

NS

HIP

S 2

014

ME

DIA

CO

VE

RA

GE

W

FC

2014 v

s. H

an

db

all

WC

2015

1707 1353 1385

575 1816

0

500

100

0

150

0

200

0

2014-36

2014-37

2014-38

2014-39

2014-40

2014-41

2014-42

2014-43

2014-44

2014-45

2014-46

2014-47

2014-48

2014-49

2014-50

2014-51

2014-52

2015-01

2015-02

2015-03

2015-04

2015-05

2015-06

2015-07

2015-08

2015-09

Hand

ball

WC

201

5W

FC

2014

Bet

wee

n 1

.9.2

014 -

28.2

.2015

•W

FC

4275 m

edia

men

tions

(33 %

)

•H

andball

WC

8603 m

edia

men

tions

(66 %

)

•T

he

med

ia c

ove

rage

for

Handball

WC

2015 w

as

more

eve

nly

dis

trib

ute

d