world editors forum 11: session innovation in print, shyam parekh
TRANSCRIPT
18th WORLD EDITORS FORUM
Session: Innovation in printSpeaker: Shyam Parekh
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
November 26, 2008
Terror attack on Mumbai
War on India
138 Indians & 28 foreigners died
Naturally, this was the lead story in every newspaper, next morning
November 27, 2008
…but one newspaper was
different…
…it foreshadowed such an attack, 1 year and 25 days back…
November 02, 2007
…the rest merely reported it
…DNA thinks differently
MUMBAI, 2005
Before DNA…
Complete dominance of one English Daily
Stagnation in the English daily market
6.2 million people in Mumbai could read and understand English…
... but only 2.12 million newspaper readers
March 22, 2005TEASER PHASE
CREATING BRAND DNA PRE LAUNCH CAMPAIGN
Increasing Curiosity SPEAK UP
IT'S IN YOUR DNA
CREATING BRAND DNA PRE LAUNCH CAMPAIGN
Attitude &
Involvement
CREATING BRAND DNA PRE LAUNCH CAMPAIGN
Revealer Phase
...MoreAttitude
CREATING BRAND DNA PRE LAUNCH CAMPAIGN
PRE LAUNCH SURVEY FINDINGS
BOOKINGS OPEN TO A TERRIFIC RESPONSE
Birth of DNA
Braving the rainiest day in Mumbai’s history
DNA’s RNA
What’s in our DNA…
Biggest newspaper launch in India.
JV between Bhaskar and Zee Group — India’s largest print and TV players
First full-colour newspaper of India
Concept of DNA – Daily News & Analysis
FROM THEN... TO NOW
6 Editions in
6 Years
What sets DNA apart…
Editorial Innovations
Speak up
After Hrs.
iKNOW
Double Spread
Double Spread
Suburban editions
…then we dared to tread where none had…
Dropping Edit Page
Dropping is climbing
The ripple effect
Analysis in every section
Analysis on different pages
Ongoing Innovations
Special Editions
Mahatma Gandhi Birth Anniversary Special
Special Editions
World Environment Day Special, 2010
… Technical Innovations
4-Page Gatefolds
The wow effect
What helps us stay ahead
Hyper Coverage
One religion that binds India
Cricket
The life and passion of 1.20 billion Indians
DNA appeased devotees of the cricket gods like no other paper in India did
India’s biggest fight against
corruption
When anti-corruption crusader Anna decided to fight corruption,DNA led from the front.
Others had a lot to catch up with DNA in covering India’s Second Freedom struggle.
Print-TV synergy
It takes two…
…working in tandem
…building synergies
When print meets TV
…hear me out!
Aditya Sinha, Editor-in-Chief, DNA
…Miles to Go
Thank You
Paras Jha, Jumana Shah & Team DNAVideo: Atul Loke. Photographs: Piyush Patel; Pankaj Shukla; Dhaval Bharwad
