world cup webinar from signiant
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Are you Ready for the World Cup? Monetise Your Content by Automating Complex Content Processes. Learn from other Sport-Related Case Studies.TRANSCRIPT
Copyright 2009 Signiant Inc. Company Confidential
Are You Ready for the World Cup? Monetise Your Content by Automating Complex Content Processes. Learn from other Sport-Related Case Studies.
Copyright 2009 Signiant Inc. Company Confidential2
Today’s Speaker
Tony Lapolito, Signiant’s VP, Marketing & Product Management
Tony is responsible for Signiant’s global marketing operations and guides the company’s overall market strategy. Tony has over fifteen years of experience in the networking and video industries, having held executive management positions at VidSys, Cisco, SightPath, Artel Video Systems and 3Com. Prior to Signiant, Tony managed the marketing efforts of Cisco Systems' Application and Content Networking division. During his tenure at Cisco, he oversaw the successful integration of the SightPath, Arrowpoint, Tasmania Networks and Precept Software acquisitions, while realizing substantial revenue growth.
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Copyright 2009 Signiant Inc. Company Confidential3
Agenda
What’s the Problem
Case StudiesNBC and the Beijing Olympics
NFL
NHL
Broadcast Network
Quick recap of Signiant TechnologySigniant’s Extensible Platform for Content Process Automation
Question and Answer Session
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Copyright 2009 Signiant Inc. Company Confidential4
Poll Questions
Do You Need to Get Content From the World Cup 2010?
Will You Have Tight Deadlines to Get Content To Air?
Do You Know How You Will Ship That Content Out?
Copyright 2009 Signiant Inc. Company Confidential
World Cup 2010
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New York: 12,500 km
London: 9,700 km
Los Angeles: 16,000 km
Tokyo: 14,700 km
Singapore: 9,700 km
Sydney: 11,000 km
Bueno Aires: 6,600 km
Rome: 8,500 km
Copyright 2009 Signiant Inc. Company Confidential
WAN Performance
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
• What about latency? LA NY
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
• What about latency? LA NY
100 hrs
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
• What about latency? LA NY• With Signiant?
100 hrs
Copyright 2009 Signiant Inc. Company Confidential
Theoretical Times to Transmit 1 Hour of Content
Network speed
CD 1.5Mb/s
DVD 5Mb/s
MPEG2 50Mb/s
Std Def 270Mb/s
High def 1.2Gb/s
128Kb/s 12 hrs 39 hrs 16 days 88 days 13 mth1.5Mb/s 1 hour 3 hrs 33 hrs 8 days 33 days10Mb/s 9 min 30 min 5 hrs 27 hrs 5 days
100Mb/s 1 min 3 mins 30 min 2hr42m 12 hrs
400Mb/s 14 sec 45 sec 8 min 40 min 3 hrs
1Gb/s 5 sec 18 sec 3 mins 16 min 72 min
• What about latency? LA NY• With Signiant?
Copyright 2009 Signiant Inc. Company Confidential
Customer Reaction
Discovery estimates that it has seen a 700 to 800 percent improvement in file transfer rate over 1Gb/s link since implementing Signiant.
Copyright 2009 Signiant Inc. Company Confidential
Leading South African provider of multimedia services
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Eliminated physical media distribution between Johannesburg, Cape Town, Durban, London and the US to and from its customers.
A programme delivered by courier in five days is now transferred digitally in hours or even less, Signiant can move 1 GB of data across LaserNet’s media network in two minutes.
Reduce marginal cost of delivering via SAT by 100X.
Copyright 2009 Signiant Inc. Company Confidential15
Beijing Olympics Case StudyIn one of the single most ambitious media projects in history. NBC presented more than 3,600 hours of broadcast coverage during the 17-day event.
Viewers of NBC's coverage of the Beijing Olympic Games used their PCs and laptops to access 2,200 hours of video that they could play back on demand, as well as 3,000 hours of highlights, rewinds, encores and scoring results.
Record-breaking NBCOlympics.com video traffic statistics:
Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)
Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)
Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)
Hours of Video Streamed: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video
Copyright 2009 Signiant Inc. Company Confidential16
Beijing Olympics: nbcolympics.com – VOD
NBC Content Producers
CMS
DistributionServers
Signiant Enabled File Transfers
Microsoft ECN
Internet /IPTVUsers
Other Properties
ArchiveAmazonEC2/S3
LimeLight Networks CDN
Level3 CDN
ImpactDelivered over 5,000 media assets to each CDN
1,000s to other distribution points
Enabled complete automation to the publishing of the content by enabling workflow to trigger publication of URL to nbcolympics.com
Over $25m USD in incremental advertising
Copyright 2009 Signiant Inc. Company Confidential17
Los Angeles
Mt. Laurel
.com Japan China
TranscodingFarm
MainArchive
1 YearArchive
WorkingLibrary
GameLocation
GameCapture
Archive
RetrieveArchive
Use Case: Collaboration
ImpactEnables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content
Optimized bandwidth by 1,100% - savings estimated to be $100,000s annually
Copyright 2009 Signiant Inc. Company Confidential18
Use Case: Distribution of Highlights to Arenas
ImpactImproved programming with inclusion of more clips
Enhanced Cross-league promotion
Ability to distribute clips in a timely manner
Scoring data and voice communications on the league’s arena network remain uninterrupted
Copyright 2009 Signiant Inc. Company Confidential19
Cable Broadcast Network: Syndication of Content
Playout Server@PlayoutCenter
ContentStore
SyndicationPartners
IPTV
LivePlayout
Internet
50Mb/sMPEG File
Internet
CMMOperator
QC
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1. Content Asset is automatically received from play out center into Content Store2. Operator Schedules Job – selects Asset and Profile (defines Content Format and
Destination)3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)4. Asset is moved to Conform to add autio tracks, insert promos or remove ad breaks5. Asset is moved to Transcode where content is transformed into profile format.6. Asset is sent to QC7. Asset is delivered to partner location
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DNE XML App
ConformTranscode
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ImpactLabor savings: Eliminated the manual processing of files resulting in a $300k USD annual savings
File-based delivery: Eliminated the delivery of tape resulting in $2m USD savings
Business enablement: enabled relationships with syndication partners that would not accept content on tape
Copyright 2009 Signiant Inc. Company Confidential20
Content Distribution Management software
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Central Media ManagerCentral Management Control from anywhere
Multi-Tenant / Multi-Business
Centrally Stored Adaptive policy engine
Media AgentsDesktop or Server Configurations
Multi-purpose capabilities
Heterogeneous OS support
Media Exchange ApplicationAgent-less Java-based Secure, WAN Acceleration
For Users, anywhere, anytime to initiate uploads, downloads, workflows or jobs
Copyright 2009 Signiant Inc. Company Confidential21
Key Capabilities
MANAGE SECUREAUTOMATEACCELERATE
INTEGRATE
Centrally Manage All Devices and Policy
Open Architecture to Integrate with Third Party Commercial or Custom Products
Secure Content and Operations
Automate Repetitive Manual Tasks
Accelerate File Transfers
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Copyright 2009 Signiant Inc. Company Confidential22
Accelerate
Key Attributes
Enables high speed transfer on a global basis
Software-Based with Layer 7 Intelligence
Virtualized, Dynamic Bandwidth Allocation
Latency Compensation: UDP Based Transfers up to 200X Faster than TCP
Carrier Grade Reliability and Resiliency, Automatic Restart
Advanced Data Differencing
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Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
Copyright 2009 Signiant Inc. Company Confidential23
Managed Virtualized Acceleration
Optimize the Existing Investment in BandwidthVirtualized Bandwidth to Meet Business Needs – Allocation of Bandwidth at Application, User, File Layer
TCP
Doesn’t “Fill the Pipe;”Low Efficiency
Signiant
“Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.
UDP/WAN Acceleration
“Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
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Copyright 2009 Signiant Inc. Company Confidential24
AutomateKey Attributes
Automate Tasks to Reduce Labor and Ensure Lights Out Operation
Signiant Integrated Product Program for 3rd Party Integration
Reusable Components and Scripts: easy configuration of customer specific business processes
Open Architecture
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Edit > Transcode > Watermark > Transfer > Cloud Archive > Email
Copyright 2009 Signiant Inc. Company Confidential
Question and Answer SessionPlease submit your questions via the online chat
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Copyright 2009 Signiant Inc. Company Confidential
Thank You for Joining Us You will receive an email with a link to a recording of this webinar
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