world crops panel
DESCRIPTION
Speaker: Barbara Emanuel Session: Building Systems for Local Production of World Crops: Opportunities and ChallengesTRANSCRIPT
World Crops PanelBring Food HomeBarbara Emanuel
November, 2013
Toronto Food Strategy Approach
Everything in partnership with others
Leveraging resources
Top down & bottom up strategiesfor change
Research & evaluation
1 in 10 Number of Toronto households that are food insecure
$8,001 Average annual income by Ontario farmers from agricultural activities
1.2 million Visits to food banks in the GTA in 2010
1 in 3 Toronto children are overweight or obese
Toronto Food Facts
modern food paradox
we produce or import
∼50%more calories than we need
we produce or import
∼50%more calories than we need
approx.
10%often can’t put enough food on the table
approx.
10%often can’t put enough food on the table
BUT
Ethno-racial Breakdown of populationEthno-racial Breakdown of
Population
Toronto’s Challenges
Urbanization, 1M people
Urbanization, 1M people
What Bureaucracies Can Be Good At
Regulations
Good Ideas
• Affordability of food
• Access to healthy, high-quality, and culturally appropriate food
• Needs of newcomers
• Basic food skills and knowledge
• Community participation in policymaking
Key Health Equity Issues in Food
MANY OF THESE VEGGIES CAN BE GROWN HERE
Locally Grown World Crops
• Looking at continuum of World Crop regional value chain – from commercial market development to low income community access
• Scale appropriate market development• Promotion of locally grown world crops to
everyone
Partnership with Vineland
• Price, variety, freshness and convenience key factors (research in Flemingdon/Scarb)
• Majority cooked culturally specific foods at home, using traditional ingredients wherever possible
• Many felt the food in Toronto is “too big”, “picked too early” and isn’t as flavourful compared to back home.
• Since larger sized fruits and vegetables the norm in North America, newcomer consumers may have different priorities re: fresh produce.
Key Community Research Findings
• Looking at scale appropriate markets • World Crops broker/aggregation role under
consideration to serve multiple markets.• Opportunity to integrate with other
community programs, food strategy initiatives and TPH programs
Opportunity to Integrate with Other Programs/Initiatives
Working with Existing
Small Food Retailers
Healthier Corner Stores
Approx 8 convenience stores in Toronto for every supermarket
Problem in Toronto is NOT quantity of food stores but quality of retail in many areas
Less healthy food retail envir’t common across Toronto
Schools more likely to have fast food within 500m/1km vs surrounding areas
HCS Findings So Far
Density in problem areas doesn’t fit with traditional big food retail models (but they’re trying to adapt)
“Progressive” regulatory legacies can impede alternate food distribution models today
Little support for small food enterprises
Explanations?
Kabul Market- Scarborough
Wide variation in small food store models
Many practical barriers for owners to integrating healthier foods
Residents value customer service highly
Insights from Research So Far
Very little institutional support exists for small-scale food retail
Many store owners keen to serve community, provide healthier and culturally appropriate foods
Most successful examples prioritized positive relationships with customers
Insights from Research So Far
• Small/medium chain and/or Independent supermarkets (likely through OFT)
• Small food retail establishments (most flexible)
• Institutional Buyers (schools, hospitals etc)
• Direct market environments (farmers mkts)
• Community food programs (eg. MGFM, FoodShare good food box)
Many Different Market Opportunities
• Implement a pilot initiative (after developing a business plan)
• Continue partnership with Vineland and a range of community and retail partners
• Integrate world crops in all food strategy initiatives
Next Steps
Barbara Emanuel, ManagerToronto Food [email protected]