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Page 1: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

MEDIA KIT2018 www.technologyevaluation.com

Your access to world-class software evaluation resources and audiences

Page 2: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 2 | 2018 Media Kit | Technology Evaluation Centers

Every day, a global audience of technology and business decision makers relies on our websites and

newsletters for enterprise software-related information, resources, and best practices. Being part of the

TEC network puts you in front of one of the largest communities of software buyers in the industry.

The TEC Network Global Reach = 40 million

Breakdown by Major Region

North America32%

Asia26%

Middle East6%

Europe12%

Africa11%

Oceania2%

Latin America11%

The TEC Network

Page 3: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 3 | 2018 Media Kit | Technology Evaluation Centers

31% IT Management or Professional19% Corporate or IT Executive16% Professional15% Corporate Management 11% Corporate Non-management8% Other

Manufacturing Finance & BankingWholesale and

Retail TradeTelecommunications Health Care

Professional Services Food & Beverage Hospitality Transportation Education

18%

15%

13%

27%

45% Fewer than 250 Employees15% 251–500 Employees13% 501–1,000 Employees11% 1,001–5,000 Employees16% More than 5,000 Employees

31%

19%16%

15%

11%8%

45%

15%

13%

11%

16%

Breakdown by Job Position

Top Industries

Breakdown by Number of Employees

Page 4: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 4 | 2018 Media Kit | Technology Evaluation Centers

TEC works with more than 50 media partner sites to generate traffic from target market segments and

verticals. We are proud to work with media partners such as:

Media Partners

RIT FOR MANUFACTURING EXECUTIVES

Page 5: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 5 | 2018 Media Kit | Technology Evaluation Centers

Offer TEC’s world-leading enterprise software evaluation and selection tools and resources free of charge

to your audience.

A TEC co-branded software evaluation center provides your users with access to our powerful, impartial

software selection decision-making platform, a range of valuable resources including request for proposal

(RFP) templates, and an extensive research library.

Software Evaluation Resource Center Program for Media Partners

TEC’s Software Evaluation Resource Center

A TEC software evaluation center gives your audience access to TEC’s industry-leading suite of software evaluation resources, including:

TEC’s extensive research library: This includes a multitude of enterprise software research, e.g., buyer’s guides, analyst reports, market landscape reports, certification reports, and articles, for different software categories, including ERP, BI and data management, CRM, HCM, SCM, and others.

TEC Advisor: Our online decision support application allows organizations to evaluate and select enterprise software using data collected from vendors and validated by our impartial in-house professional software analysts.

RFP Templates and Software Comparison Reports: These useful tools are built on industry-standard criteria covering all the features and functions of a given category of enterprise software. Sample templates and comparison reports are provided free of charge, with an option to purchase the full version.

Page 6: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 6 | 2018 Media Kit | Technology Evaluation Centers

The TEC network reaches an audience far beyond a single organization, and can act as a channel for

actionable marketing promotion and leads capture.

Why Advertise with TEC?

TEC can put together advertising and content syndications programs for you to:

educate prospects about your company’s new initiative

augment the reach of your marketing initiatives

gather demographic, industry, and geographic data on your prospects

create or increase brand awareness

position your company as an industry leader

drive traffic to your website, landing pages, or events

Page 7: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 7 | 2018 Media Kit | Technology Evaluation Centers

Promote your white papers, eBooks, webinars, case studies, live events, and more to the TEC network of

information technology (IT) decision makers hungry for the latest information about enterprise software

solutions. Meet your marketing objectives with TEC multi-touch programs.

Advertising, Surveys, and Content Syndication Programs

More than 80% of our global audience actively researches, evaluates, or purchases enterprise software

Market Survey Program

Gain key insight into your target market’s pain points through a market survey program.

• Using your targets and filters, TEC will run a survey (typically 4-6 questions) to extract your target market’s key pain points.

• Using the survey results, TEC can produce an asset, such as an infographic or market report, and distribute it to your prospects directly, or through the TEC network.

Content Syndication Program

Through a content syndication program, TEC can provide you with high-quality reader profiles of prospects who have expressed a genuine interest in your company and its products.

High-quality reader profiles include information such as:

• contact details: name, telephone number, and email address;

• job role;• company size;• geographic region; and• industry.

Page 8: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 8 | 2018 Media Kit | Technology Evaluation Centers

Advertising, Surveys, and Content Syndication Programs (cont’d)

One of the largest online research libraries

Target the right opportunitites for your company

Email Campaigns

Get on the radar of active IT decision makers with an optimized email campaign.

• Segment your target audience according to geographic region, company size, job role, and other criteria.

• Decide when and how often to send your message.

• Leverage our e-marketing specialists to help you craft your email message, and analyze campaign results to assess your competitive position and identify promising new markets.

Banner Advertising

Promote your live events, products, and services to TEC’s audience. Display your banner ad on TEC’s websites and in our newsletters.

For pricing and other information on these

programs, please contact your TEC vendor

relations representative.

Page 9: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Page 9 | 2018 Media Kit | Technology Evaluation Centers

About Technology Evaluation Centers (TEC)

Technology Evaluation Centers (TEC) is a global consulting and advisory firm, helping organizations

select the best enterprise software solution for their needs. TEC reduces the time, cost, and risk associated

with enterprise software selection with its advanced decision-making process and support application,

software selection experts, and extensive resources.

Over 3.5 million subscribers leverage TEC’s industry-leading research and detailed information on more

than 1,000 leading software solutions across all major application areas. For more information, please

visit www.technologyevaluation.com.

Page 10: world class software evaluation resources and audiences 2018 · Software Evaluation Resource Center Program for Media Partners TEC’s Software Evaluation Resource Center A TEC software

Contact UsContact TEC today to learn how we can support your next marketing

campaign, and help you generate new business.

Corporate Headquarters

Technology Evaluation Centers

300-1000 de Sérigny, Longueuil, QC J4K 5B1, Canada

Phone: +1 514-954-3665 | Toll-free: 1-800-496-1303 (North America)

Fax: +1 514-954-9739

Email: [email protected]

www.technologyevaluation.com

Follow us:

Disclaimer

Notwithstanding the preceding, TEC remains the sole provider, editor, and publisher of any

information made available through its infomediary platform and services—including advertising

content, audience, and frequency determination that are part of TEC’s infomediary toolbox. Hence,

TEC reserves the right without prior notice to alter and use, for its own convenience and at its own

discretion, such information and its context of use.

All data in this document is current as of February 2018.