World-ClassDigital Properties

Mobile Consulting & Development

A.V.Krishnan,Senior VP (Engineering)

A high level presentation useful for developers, managers and entrepreneurs.

Surveys and Reports.

Inputs from the clients and prospective clients.

The Premise

Trends in mobile app development

Apple V/s Samsung.

iPhone5

HTML5

Hot Areas: Enterprise, Education, E-payments, HealthCare.

Industry Outlook

Future For Developers.

Apple LawSuit

US Jury rules that Samsung infringed several of Apple’s design and software patents.

Samsung’s Defence: Apple did not licence its technology.

Impact in US markets: low, as infringing models are mainly older models.

Backlash from other countries which see Apple as an outsider.

Counter Suing from Samsung.

More Innovation or Less?

Benefit for Customers?

Benefit for BB or Windows, Loss only for Android?

Graphics Multi Resolutions (1136 X 640).

Approaching the Android multi screen problem.

Apple Maps (turn by turn navigation, transit directions, 3D flyover).

Enhanced Siri (sports scores, restaurant and movie reviews, app launch, maps).

Enhanced Processor (improved A6).

LTE (10X data rates).

iPhone5

HTML5

The Promise: Reality or Myth?

Not A Platform: It is a set of related standards.

Fragmentation caused by Browser support.

Apple and Google prefer native apps.

User Experience/Performance/Security Concerns

Not Ready Now

Hot App Areas

EDUCATION:

BYOT: Leverage devices which students already use.

Student and Teacher Tablets connect to the same network.

Teachers can monitor students understanding in real time.

Students can take digital notes etc.

Payoff: Students using mobile devices score higher.

Hot App Areas

ENTERPRISE:

Drivers: Proliferation of smartphones and tablets, better and cheaper bandwidth, impetus from employees and customers.

Desired outcome: High ROI, productivity boost, opportunities to interact directly with customers

Basic users: productivity appsInformation workers: perform tasks in specific business contextField workers: use while on the moveExecutives: decision making and monitoring

HEALTHCARE:

Text messages inform admins about shortage of drugs in clincs.

Tablets educate patients about illness and treatments.

EHR: Doctors are able to review patients and treat patients faster.

Patients are better able to shop around for cheaper and more convenient drug options.

Hot App Areas

DIGITAL PAYMENTS:

Quicker, Smarter, Safer.

Google Wallet.

Pay with Square.

Retailers:

Push Customized offers to mobiles.

Stores offer enhanced browser experience: reviews by experts/shoppers.

Real time mobile chat help with experts.

Hot App Areas

Mobile Market Place Outlook

Fuelled by Customer Demand and not by supply (hw+sw)

Devs must focus on 2 or 3 platforms.

The Future For Developers

Not only phones and tablets but TVs, Cars, Game Consoles, foldable screens, Google glass.

Q & A