worksight promotion 2012

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Logotype for the Los Angeles Philharmonic (proposed) Visual reference is made to their new location in the Frank Gehry building. WORKSIGHT .com

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Logotype for the Los Angeles Philharmonic (proposed)

Visual reference is made to their new location in the Frank Gehry building.

W O R K S I G H T .com

Brooklyn Business Library: capabilities brochure / pocket folder

This promotion kept within budget by serving a dual function of a brochure, and as a pocket folder by utilizing a middle

panel. Contents include 1) individual vignettes of individuals accessing the library, 2) images of Brooklyn expressing a

“pride of place,” 3) a Q & A about the library, and 4) a tuck-in business card

with map and hours. The National Library Association gave the brochure a first place award.

W O R K S I G H T .com

A+D Circle: The Museum of Modern Art: full identity and membership brochure

A double accordion fold referenced the Architecture and Design duality of this membership. The piece was printed

in black and metallic silver, the logo foil-stamped, and a belly-band to hold the panels together and helped contain

the membership card and return envelope inside.

W O R K S I G H T .com

Visual identity and website design for the

New York City Alliance Against Sexual Assault

W O R K S I G H T .com

Gotham Fine Arts Gallery trademark referencing the gallery’s

collection of classical sculpture and fine art prints

W O R K S I G H T .com

Absecon Textile Mills visual identity and collateral material

including binders and website.

W O R K S I G H T .com

Joseph Beuys: jacket and interior: Abbeville Press

Beuys’s materials and processes were translated into abstract elements that dot the book’s layout: Felt and fat, edgy chopped

metal sheets, and chalkboard sketches, all transformed into bold chopped shapes, indented quotes, and hand-drawn textures.

Because Beuys was a founding member of the Greens party, a heavily recycled paper was specified throughout: For the cover, an

opaque white ink was printed as a base to brighten the yellow and red colors printed on top.

W O R K S I G H T .com

Brooklyn Public Library Annual Report W O R K S I G H T .com

Gilbert Paper: Searching for Coney Island

Coney Island made for a tactile paper promotion in this series. Inside front and back cover holds perforat-

ed postcards. Why does Coney still exist and why do we still find it so interesting? Answer: It’s one of the

last real places left in New York...“gritty, tough and real, no Disneyland.”

W O R K S I G H T .com

AID for AIDS Identity and brochure W O R K S I G H T .com

Rainforest Foundation calendar

This year's calendar emphasized a raw and recycled quality (100 percent). The jacket was glued

and trimmed to binder board and wire-o bound. The simple approach was consistent with

the Rainforest's work and extremely cost efficient.

W O R K S I G H T .com