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workshop with media.net - the limitations of the browser, hot topic: header bidding, feb 2017

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The Limitations of the Browser Digiday Hot Topics: Header Bidding February 7, 2017 Doug Lauretano, SVP& GM

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Page 1: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

The Limitations of the Browser Digiday Hot Topics: Header Bidding

February 7, 2017

Doug Lauretano, SVP& GM

Page 2: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017
Page 3: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

* Speedtest Market Report, US. 8/3/16

Page 4: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017
Page 5: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

385Avg # of connections @ page load

841Max # of connections @ page load

4,808Avg page load time in milliseconds

11,641Max page load time in milliseconds

Page 6: Workshop with Media.net - The limitations of the browser, Hot Topic: Header Bidding, Feb 2017

Minimize your dependency on what you cannot control

HardwareInternet connection

Browser software


The big picture of header bidding, Hot Topic: Header Bidding, Feb 2017

SERVER SIDE HEADER BIDDING - Index Exchange€¦ · Server side (s2s) integrations have existed in programmatic advertising for nearly a decade, having been the preferred method of

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H BDIGIDAY | WTF is Header Bidding 03 HEADER BIDDING, IT’S THE LATEST BUZZWORD ON EVERYONE’S LIPS AND WITH GOOD REASON. Unlike many so-called publishers’ solutions, header bidding

Livingly Media's Experience with Header Bidding [Webinar]

Tcp header/IP Header/Authentication header

Header Bidding - IAB€¦ · Claretta Brancatelli, Advertising Operations Manager at Spil Games Claretta has an 4 years of international experience working in online advertising on

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IAB Netherlands report: Header Bidding

WTF IS HEADER BIDDING FOR MOBILE APPS? - …...process known as header bidding went from a programmatic hack publishers hoped would streamline the bidding process and squeeze more

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OpenX operates the world’s largest independent advertising ...welcome.openx.com/rs/745-BUQ-779/images/About... · • First RTB exchange • First to market with header bidding

IPv6 Overview - APNIC€¦ · IPv6 header Hop-by-Hop Options header Destination Options header Routing header Fragment header Authentication header (RFC 4302) Encapsulating Security

TEMPTATIONS - bac-media.net

Seating Style - cdn.l-media.net

BIDDING DOCUMENT BIDDING PROCEDURES

Untangling Header Bidding Lore - GitHub PagesUntangling Header Bidding Lore Some myths, some truths, and some hope WaqarAqeel1,DebopamBhattacherjee4,BalakrishnanChandrasekaran3, P.BrightenGodfrey5

No more Chasing Waterfalls: A Measurement Study …...No more Chasing Waterfalls: A Measurement Study of the Header Bidding Ad-Ecosystem Michalis Pachilakis, Panagiotis Papadopoulos,

Lord Caitanya in Five Features - prabhupada-media.net

Header Bidding Advantages for Ad Buyers - OpenXwelcome.openx.com/rs/745-BUQ-779/images/OX_HeaderBidding...Header Bidding Over 17 platforms offer a Header Bidding Product 98% of header

INTERNATIONAL COMPETITIVE BIDDING (ICB) Bidding

THE PROCESS OF DEITY WORSHIP - prabhupada-media.net

Understanding and Leveraging Header Bidding for Successwelcome.openx.com/rs/745-BUQ-779/images/OX_UnderstandingHea… · buying inventory through Programmatic Direct and Private Marketplaces

invitations - cdn.l-media.net

The case for user-first ad products, Hot Topic: Header Bidding, Feb 2017

HEADER BIDDING - AppNexus

Side effects of header bidding, Hot Topic: Header Bidding, Feb 2017

Know your auction, Hot Topic: Header Bidding, Feb 2017

Fact or Fiction: Header Bidding Works for Mobile Apps | Joe Prusz, Larry Kandall

Networking 101. OSI Reference Model Data Header Header Header

Untangling Header Bidding Lorepeople.inf.ethz.ch/asingla/papers/pam20-hb.pdf · Programmatic advertising, which includes both real-time bidding (RTB) and header bidding (HB), dominates