workshop: social media inthe learning environment @prince sultan university
TRANSCRIPT
Social Media
in the learning
environment._ Dr Evangelos Moustakas
Associate Professor in Marketing, PSU
The Greek philosopher Aristotle in his book politics (350 BC) mentions that “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a God”.
https://www.facebook.com/DereeGraduateSchool
Social Media as a marketing strategy
for Universities._
“Education must
begin with the
solution of the
teacher-student
contradiction, by
reconciling the poles
of the contradiction
so that both are
simultaneously
teachers and
students.”
- Paulo Friere
Engagement._
How do you
engage with your
students through
e-learning?_
Surface Learning
Deep Learning
Marton and Säljö (1976)
Data
Information
Knowledge
Application
Transformation
ENGAGEMENT
A challenge to empirical knowledge –
‘Community as curriculum’
‘The rhizomatic viewpoint (…) suggests that a distributed
negotiation of knowledge can allow a community of people
to legitimize the work they are doing among themselves
and for each member of the group, the rhizomatic model
dispenses with the need for external validation of
knowledge...’
- Dave Cormier (2008)
Rhizomatic knowledge
Participatory and negotiated experience of
rhizomatic community engagement. – Dave Cormier (2007)
‘New’ learners are..._ • more self-directed
• better equipped to capture information
• more reliant on feedback from peers
• more inclined to collaborate
• more oriented towards being their own
“nodes of production”.
Education Trends | Featured News
John K. Waters—13 December 2011
Source: Kelly Hodgkins http://gizmodo.com/5813875/what-happens-in-60-seconds-on-the-internet
User Generated Content is…
“…content that is created and
shared freely by students and/or
teachers and which has not been
through a process of formal peer
review”
Concede Project, May 2010
Social Media is #happiness._
Humans like to #belong, and to feel
part of something bigger than
themselves._
#Participation is #enjoyable. it
makes people happy._
Social Media is #people driven._
Connecting Teachers, Students, Parents through:
Upload and share files, assignments and responses
Blogs: writing comments, lessons, upcoming events
Classroom Webpage: links information, documents, due dates, contact information
Benefits of Using Social Media
Professional Directory: for Students - who is doing what, where and how?
Individual Profiles for students sharing what they are doing, where and how?
Updates: Career tools; internship, employers, networking, sharing pictures
Career Navigator for students providing info about job market, magazine, and volunteer programs
Opportunity for Educators to stay connected with their students and alumni….
Benefits of Using Social Media
“Technological fluency means much more
than the ability to use technological tools;
that would be equivalent to understanding a
few common phrases in a language. To
become truly fluent in a language (like
English or Arabic), one must be able to
articulate a complex idea or tell an
engaging story – that is, to be able to make
things of significance with these tools.”
The Computer Clubhouse: Technology
Fluency in the Inner City: Resnick, Rusk, &
Cooke (1998)
“60% of all
Internet pages
contain
misleading
information.”
- Thomas Edison
Learners need ‘digital literacies’
Learners will need new ‘literacies’
• Social networking
• Privacy maintenance
• Identity management
• Creating content
• Organising content
• Reusing and repurposing
• Filtering and selecting
Are you
ready to
‘open’?
"The greatest danger in times of turbulence is
not the turbulence. It is to act with yesterday's
logic." - Peter Drucker
http://pixdaus.com
Stev
e W
hee
ler,
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uth
Un
iver
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Dr Evangelos Moustakas www.moustakas.pro www.linkedin.com/in/evangelosmoustakas [email protected] Founder, Saudi Marketing Association www.saudimarketing.com MEO, Alpha Media Communications, KSA www.alphamedia.info
Thank you!
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