workshop social media dfi 23 09
DESCRIPTION
TRANSCRIPT
We don’t see things as they are, we see them as we are...
Marketing Consultant DSM Product Launch
ConsultantFronteer Strategy
Zwerink III
Who am I?
Online World
Everything is changing
The whole world is upside down
The snowball of information is only getting bigger
Just like you....
9
...I am wondering how the way we do business and communicate is changing..
It is a new way of doing business for
any company anywhere!
Why are YOU here? What do you WANT to get out of today?
Laptops and Mobile Phones must be TURNED ON! (sound off please)
Fighting to keep everything the same
Two kinds of people:
Looking for opportunities
Two kinds of people:
Looking for opportunities
‘We want to make the world a DSM community..’
‘Let’s get this guy to blog about our new
product’
‘I heard you can use Twitter for your business, let’s do it...’
‘Let’s get the
crowd to do it for us!’
‘Let’s use the power of the
people!’
‘He, let’s use Social Media!!’
Setup
• Remarkable Content
• Distribution
• Getting it to you
Setup
1. Remarkable Content
Being remarkable...
...is not about great copy..
...is not about fantastic art..
...is not about nifty strategies
...is not about state of the art technologies
...is about being committed to really make a difference in
people’s lives
Being remarkable...
Mission Statement DSM
‘Our purpose is to create brighter
lives for people today and generations to
come. We connect our unique competences in Life Sciences and
Material Sciences to create solutions
that nourish, protect and improve performance’
But being remarkable is also...
...about engaging people with a remarkable story
...knowing that people share remarkable things
...about exceeding expectations
Acts of remarkablenes...
Acts of remarkablenes...
Rory
Acts of remarkablenes...
Phil gains
So, it is time to create a starting point for our own remarkable
content
Using your laptop
On your way to remarkableness:
• Pick a theme (visual)
• Build an audience
• Emulate chefs
• Support each other
6 rules of blogging*
• Provide value
• Don’t flood readers with posts
• Take part in the conversation
• Make your blog unique
• Make it easy for readers to connect
• Make content easy to read
* http://www.dailyblogtips.com/six-rules-of-blogging-that-also-apply-to-twitter/
Slideshare
Creating Remarkable slidesConnect with your audience
WHAT THE F**K IS
SOCIAL MEDIA
NOW?
http://brandinfiltration.com/wtf
Tell a story worth sharing
Creating Remarkable slides
Inspire participation
Creating Remarkable slides
Time to build our own Presentation
Explain DSM Fibre Intermediates in 5 slides using simple language and NO bullet points
Use these tools:
VideosImages
DFI Test slides
Why would Fibres Intermediate??
DSM Fibre Intermediates
And why you should work for us!
Because they help improve your life in many ways!
We produce the raw materials to make:
Carpets Textile
Clothes
Thanks to our strong stretching materials, this is still a pretty picture
We are looking for:- Plant operators- Plant managers
- Marketeers- Web specialists
For more info look here
DSM Fibre Intermediates
2. Distribution
• Yammer
Distribution
Social Network
About your interests
Shared with your professional network
Microblogging platform
140 characters
About your interests
Shared publicly with the world
Social Network
International
About your interests
Shared with friends
Internal Twitter
About your interests
Shared with colleagues
For your company
3. Getting it to you
Information overload?=
Filter Failure*
* Martijn Aslander
Survival of the strongest??
Survival of the fittest!!
So, how to become fit online?
On an average day, I manage my:
• Yammer
• YouTube
• Website
• News
• Blog
• RSS
• Vimeo
• Flickr
• FourSquare
• Slideshare
• Big Files
(50-100)
(100+)
(0-10+)
(0-10)
(10-50)
(500+)
(0-10)
(0-10)
(0-10)
(0-10)
(0-10)
(0-10)
(0-10+)
(0-10)
(0-10)
Getting it to you
• RSS• Tweetdeck• Google Alerts
RSS
Really Simple Syndication
Subscribe to all your favorite websites and news
And read them on one page
How?
Google Reader Period
www.google.com/reader
Tweetdeck
• Manage multiple accounts (twitter, facebook, linkedin)
• Search Columns • Following made easy
Tweetdeck
Google Alerts
www.google.com/alerts
Google Alerts
That’s it for nowI hope I was remarkableIf so, use the channels
you learned about today and spread the word
