dcsdesignclinicsmsme.org/download/designawareness... · workshop report for jodhpur handicrafts...

WORKSHOP REPORTFOR

JODHPUR HANDICRAFTS EXPORTERS' ASSOCIATIONPLOT NO. SPL/1, BEHIND KRISHI MANDI, BASNI PH-1

NEAR RELIANCE COMMUNICATION,JODHPUR – 342 005

TEL. – 02912720372 ; TELEFAX - 02912721738email : ; [email protected] [email protected]

ONWOODEN HANDICRAFTS CLUSTER

UNDERMSME-NID

DESIGN CLINIC SCHEME

PREPARED BY

DEVANAND BAGGADESIGNER

Bhagtacharya Rd, Rajnagar Society, Paldi, Ahmedabad, Gujarat 380007

Phone:079 2662 3695

Development Commissioner (Micro, Small and Medium Enterprises),

A-Wing, 7th Floor, Nirman Bhavan, New Delhi 110011

WORKSHOP REPORT This report covers opportunity areas, remedial design solutions

and potential design projects.

Design Clinic Workshop6-10 Jan 2014




S. NO. NAME OF PARTICIPANT ADDRESS NAME OF COMPANY

1 Madan Lal Suthar Chopasni Road,

JodhpurNEW LIGHT ART EXPORT

2 Chandar prakash Jagid rdBoranada Ph- 3 ,

JodhpurNEW LIGHT ART EXPORT

3 Nadhu Ram Suthar Umaid Heritage,

Difence lab Road, jodhBASANT HANDICRAFTS

4 Saga Ram Suthar Shobhawton ki dhani,

Pal bajai area, jodhBASANT HANDICRAFTS

5 Shayam lal Suthar 41, salawash Road,

Sangria katta,jodhpurBHANDARI EXPORT

6 Paras Ram Suthar Behind Sagriya dharm

Katta, JodhpurBHANDARI EXPORT

7 Ganpat Bhati 39, Subhash colony,

Bhagat ki koti, jod.BOTHRA INTERNATIONAL

8 Ramniwash Jagid K-487, Shiv Basti,

Masuriya, JodhpurBOTHRA INTERNATIONAL

9 Narpat Ram Suthar 45, Sagar Nagar, pal

shilp Gram,JodhpurARTFACT ART INDIA

10 Om Singh rdBoranada-3 , phase,

pal Road,jodhpurARTFACT ART INDIA

Name Of Participant

S. NO. NAME OF PARTICIPANT

ADDRESS NAME OF COMPANY

11 Shankar lal ndBasni Ph.-2 , Nr. AIIMS , jodhpur BHARAT ART AND CRAFT

12 Ugam Ram Nr. Krishna dharma Katta,

basin,jodhpurBHARAT ART AND CRAFT

13 Narayan Suthar Saraswati nagar, basin, Jodhpur ADITYA HANDICRAFT

14 Kishore Sharma D- 63, Pal Shilp Gram, Jodhpur ADITYA HANDICRAFT

15 Prem Ram Suthar 33, Sagar Nagar, Shilp Gram,

jodhpurCRASS COUNTRY

16 Thana Ram ji Suthar 38, Sangria dharma Kata,

JodhpurCRASS COUNTRY

17 Vishal singh 66, Sangria goan, jodhpur HUSSAIN HANDICRAFT

18 Omprakash Suthar K-348, Shiv Basti, masuria,

jodhpurHUSSAIN HANDICRAFT

19 Savai Ram Suthar Pal shilp Gram, jodhpur ANGIRA ART EXPORTS

20 Khima ram Suthar Sagar nagar, pal shilp Gram,

jodhpurANGIRA ART EXPORTS

Name Of Participant

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Table of Contents

1. Acknowledgements ----------------2. Introduction --------------------------3. Workshop Schedule ---------------4. Workshop Activities – -------------

- Day wise 5. Design Solution ---------------------6. Outcome------------------------------7. Summary -----------------------------


Table of Contents

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We express our sincere gratitude to the Ministry of Micro, Small and Medium Enterprise (MSME) , Government of India for initiating the Design Clinic Scheme for MSME in India.

We are thankful to the National Institute of Design (NID), Ahmedabad, the premier Design Institute in India for this initiative to promote design awareness amongst the MSMEs thereby developing competitiveness and entrepreneurship.

We feel grateful for the opportunity given by NID to organize a Design Clinic Workshop to promote design awareness and leverage on Design for the development of MSMEs.

We are grateful to the Members of the Jodhpur Handicrafts Exporters' Association for providing all the support during the Need Assessment Study.

Last but not the least we thank all those who supported us to make this Endeavor successful.

Acknowledgment

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Based on the Need Assessment Survey (under the aegis of Design Clinic Scheme of MSME and National Institute of Design) made for the Wooden Handicraft Cluster, Jodhpur, a 5 day workshop was planned to address the core issues that had been identified during the survey.

It was made sure that the exercises were more interactive and hands on to engage the artisans.

Keeping in mind that they are attending an exhibition in Feb. 2014 in Indian Exposition Mart Ltd. Greater Noida, simple product development ideas were suggested and a few prototypes were executed by the artisans during the workshop. The main core issues addressed were –

Design development : Moving from a religious art form to a more commercially viable way of using the artform Developing a motif bank to explore the possibilities in Rich Artistic value of Heritage Wooden Handicraft of Jodhpur

Raw Material Introduction of new product ideas Addressing the possible market linkages Discussing quality issues Branding & Packaging

Introduction


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DATE TIME TOPIC RESOURCE PERSON

6th

January,

2014

11.00 AM-11.30AM Registration/ Inauguration NGO Member

12.00 NOON-12.30 PM Introduction

12.30 PM -1.30 PM Introduced to new design

development product

Design consultant-

Mr. Devanand Bagga

1.00 PM – 1.30 PM Lunch

1.30 PM – 3.30 PM Concept & Product Development Design consultant-

Mr. Gaurav Ashesh, Associate

Prof., NIFT, Jodhpur

7th

January,

2014

10.00 AM-1.00 PM Product Development Design consultant-

Mr. Devanand Bagga

1.00 PM – 1.30 PM Lunch

1.30 PM -3.30 PM Product Development Design consultant-

Mr. Prathvi Singh Rathore,

Designer, Jodhpur

8th

January,

2014

10.00 AM – 1.00 PM Introduced with modern tool &

equipment which is required

development of the product

Mr. Deveanand Bagga

1.00 PM-1.30 PM Lunch

1.30 PM- 3.30 PM Product Development Design Expert –

Mr. Pradeep Podar

Workshop Schedule

WORKSHOP SCHEDULE

Jodhpur Handicraft Exporters' Associationth th6 January To 10 January, 2014 | Venue: CFC Conference Hall, Basni Phase

1, Jodhpur.


5

9th

January,

2014

10.00 AM-1.00 PM Product Development Design consultant-

Mr. Devanand Bagga


1.30 PM- 3.30 PM Mr. Prathvi Singh Rathore

10th

January,

2014

10.00 AM-1.00 PM Tools & Equipments used in

wooden handicrafts

Mr. Devanand Bagga


1.30 PM- 3.30 PM Evaluation of training programme

Product display. Discussions on

successful local enterprise of

entrepreneurs of wood and

bamboo

Design consultant-

Mr. Devanand Bagga

Workshop Schedule


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WORKSHOP ACTIVITIES

We started the workshop with an inauguration function, for the workshop. Mr. Dharat Dinesh, Secretory of Jodhpur Handicraft Export Association was present to inaugurate the workshop. Various members representing the Jodhpur Handicraft Export Association for this workshop. After the inaugural function, all the participants were served lunch , after which we had an introductory session with the participants. There were a few new faces from the original list of participants that had been submitted. We introduced ourselves as the designers and after the participant introduced themselves we gave them a quick brief on what to expect from the workshop.

th6 January, 2014(Day 1) Morning Session

12.00 noon to 12.30 PM Presentation by Guest Speaker Mr. Bharat Dinesh, Secretory of Jodhpur Handicraft Export Association.


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Its was an interactive session with the wooden furniture of Jodhpur. They discussed their problems and issues with the experts. The visited units and introduced them with the required interventions and gave suggestion for betterment of wooden Furniture.

WORKSHOP ACTIVITIES

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The Points highlighted and discussed during the workshop:

?The existing art and craft of making good idols over wood .?

?The use of tools and techniques of carving for making new lifestyle products along with the implementation of good idol designs over them.?

?The development of new prototypes in which there is less breakage percentage during loading, unloading, packaging and transportation.?Development of light weight products.?

?Earlier Design Interventions their advantages and failure.?

?Requirement of Product development for contemporary market.?

?Display and Merchandising.?

?Packaging.

WORKSHOP ACTIVITIES

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It was an interactive session on the issues related to wooden craft and its present and future aspects between Guest members, Designers and Artisans. In the beginning the designer gave a presentation to all the participants aboutthe interventions of experts and the issues highlighted during the earlier workshops through a Picture Presentation, which have been prepared in English language but presenting in Hindi language for better understanding to artisan. After that artisans discussed their queries and suggestions .The Points highlighted and discussed during the workshop:

Concept And Product Development

WORKSHOP ACTIVITIES

Afternoon Session


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Procurement of raw material should be done to store it in a depot by some agency or govt organizations, so that it is not costly.The detailing and practice of miniature art and systemized workstation which will provide a quality of work.

WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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In the morning session, we started with a presentation on different design forms which have been taken into the mainstream market. The presentation highlighted the new design and styles like. This was shown to them to give them an idea as to how they can make new designs and innovation to the next level and not limit themselves because it is a new style.

7th Jan, 2nd Day (Morning Session)

WORKSHOP ACTIVITIES

Product Development


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WORKSHOP ACTIVITIES

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Product Development In Workshop( Afternoon Session)

WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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Product Development In Workshop

WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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Introduction With Modern Tools And Equipements

8th Jan, 3rd Day (Morning Session)

WORKSHOP ACTIVITIES


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CHISELS

blade

handle

Chisels have many purposes, all to do with the shaping of pieces of wood.When cutting joints, the shaping of the end of the piece of wood will often be done with a chisel.Pressure can be applied to the handle either by hand or with a wooden mallet – depending on the type of work and kind of chisel being used.

WORKSHOP ACTIVITIES

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CLAMPS

• METALWORK VICE – Very strong, used to hold metal while it is being cut at a workbench

• WOODWORK VICE – Mounted on a workbench, this vice holds wood in place when being cut

• SASH CRAMP – These are used to hold furniture etc. together while being ̀ glued up`

• SPEED GRIP – Lightweight, these are used for convenience as an extra pair of hands for small jobs

WORKSHOP ACTIVITIES

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COLD CHISEL

In the same way that wood can be chiselled, metal can be also. It is a much tougher process but the idea is much the same. The metal to be chiselled is held in a vice securely and the chisel is struck with a heavy hammer. The removal of material is much slower when chiselling metal but it can still be done.The metal being chiselled need not be heated up to soften it, hence the name – Cold Chisel.

WORKSHOP ACTIVITIES

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Drills are placed securely in the chuck of drilling machines and rotated at speed. Because of the hardness of their tip and the exact angles that the tips are ground at, the drill will begin to bore a hole into most materials. The type of drill shown in fig. 1 is designed to drill into wood and metal.As you can see in fig. 2, drills come in a vast range of sizes. When the drill is being secured in the chuck of the drilling machine, it is tightened using a chuck key, usually like the one shown in fig. 3.To ensure the hole starts at exactly the right place, a centre drill can be used – see fig. 4. These are more sturdy than ordinary drills and can start the hole without the need for a centre punch mark.

WORKSHOP ACTIVITIES

Drills & Centre Drill

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Files are used for removing material from either metal, wood or plastic. Sometimes the material is being removed to create a smooth edge. Sometimes to create a new profile (shape).

The material being filed should be secured in a vice.Files come in a wide range from very rough (to remove a lot of material quickly but leave a rough finish) to very smooth files (to remove small amounts of material but leave a very smooth finish).

Files come in a range of cross sections for different jobs. Files can be Flat, Round, Half Round and Three Square.

A Rasp is used when a lot of material needs to be removed quickly but the quality of the finish is not important. Its’ extremely large teeth achieve this.

WORKSHOP ACTIVITIES

Files

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Hammers & Mallets

Obviously, hammers and mallets are used for hitting things but there are certain situations which demand a particular type of hammer or mallet be used.

Hammers

Inserting and shaping metal rivets is done using Cross Pein and Ball Pein hammers. A Claw hammer is a good general purpose hammer although it has a claw specifically designed for the removal of bent nails from wood.

Mallets

When materials need to be driven in or knocked together and they are soft enough to be easily damaged, the solution is usually to use a Mallet instead of a Hammer. There are a wide range of materials used to make the heads of Mallets ; Rubber, Plastic (Nylon), Wood, Copper etc. The most common type of Mallet found in the workshop is a Hide (Leather) Mallet.

WORKSHOP ACTIVITIES

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Knives & Cutters

The type of knife shown has a retractable blade. That means the blade can be slid back to a safe position inside its body when not being used.

The blade is razor sharp and can cut through light plastic and wood. It is commonly used for marking out the initial cuts in wood prior to cutting joints.

They are commonly made by the Stanley tool company and are therefore often known as Stanley Knives. More correctly, they should be called Craft Knives.

WORKSHOP ACTIVITIES

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steambending

lock

WORKSHOP ACTIVITIES

Tools

27Affinity Angle Master

HIGH TORGUR CARVER

WORKSHOP ACTIVITIES

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WOOD PECKERS

MEASRNG TOOL

WORKSHOP ACTIVITIES

Tools

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ELECTRICPLANEER

Dremel Tool Kit

WORKSHOP ACTIVITIES

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Product Development (Afternoon Session)

Exposure to existing market trend and its demand.Awareness about packaging and display ideas for the products at available place and what are other possibilities for merchandising.Artisans showed the total dependancy on exporters for designs and products.Long term market lifestyle product demand .Maximum use of GI (Geographical Identification) mark in exhibitions and fairs to maintain their identity

WORKSHOP ACTIVITIES


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WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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Product Development

9th Jan, 4th Day

First of all I started to give them some idea about the designing, and then We started working with wood. there was some topics which I cover with them,?concept?wood quality?how to work with new concept?working with new designs?how to develop a new sample.


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WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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Afternoon Session

WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

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Tools & Equipments used in wooden handicrafts

10th Jan, 5th Day (Morning Session)

BRADAWL

A bradawl is used to make it easier to insert screws into wood.Once the position for the screw has been decided and marked, the bradawl is used to produce a small hole in exactly the right place, just deep and wide enough to help the screw thread to start.The small hole is produced by placing the metal point on the centre, holding the handle vertically upright and applying just enough pressure to break the surface of the wood. The handle should then be twisted slightly to increase the size of the hole

WORKSHOP ACTIVITIES


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CENTRE PUNCH

A cen t re punch i s a metalworking tool which is used to produce a small dent in metal which acts as a starting point for any hole to be drilled.

A ball pein hammer is used to tap the head of the centre punch and this delivers enough force to the point of the punch to put a small dent into the surface of the material.It is important to have the material supported underneath by a solid surface.

WORKSHOP ACTIVITIES

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ENGINEERS` SQUARE

The square is pushed against a straight side of the material (e.g. steel). An engineers scriber is then used to scratch a line onto the surface of the metal at right angles to the edge. Sometimes engineers blue (a dye/ink) is wiped onto the surface first so that the scratched line can be seen easily. The material is then cut down to this straight line.

Look closely at an engineers` square, you should see an interesting feature. There should be a small slot that has been cut into the stock. This prevents small burrs caused by filing from altering the try-squares accuracy. Dirt can also collect on metal surfaces, again the slot helps prevent measuring angles inaccurately.

0In the example seen opposite, the engineers` square is used to test that a 90 angle exists across the edge of the steel. Although a burr exists on the edge of the steel it fits into the slot and does not affect the way the engineers` square is used.

WORKSHOP ACTIVITIES

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ODD LEG AND OTHER CALIPERS

ODD LEG CALIPERS are used to draw lines on metal parallel to an edge. They do the same job in metalwork as a marking gauge does in wood. The bent leg runs along the side of the metal and the pointed leg scribes the line.

INSIDE CALIPERS are used to measure the diameter of the inside of a hole in a piece of metal. You can see them being used in the photo above. Once the size is gauged, the distance between the points on the calipers is measured with a rule.

OUTSIDE CALIPERS are used to measure the outside diameter of round objects. The points are opened and closed by turning the nut.

WORKSHOP ACTIVITIES

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SCRIBER

A scriber – this one is double ended although they can be single ended.

It is basically used as a pencil when marking out in metalwork. If a pencil or pen was used to mark out in metalwork, the lines would easily rub off. The scriber scores a more permanent line on the surface of the metal which is easier to work with.

WORKSHOP ACTIVITIES


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A bevel gauge is a woodworking tool with a wooden body and a metal blade. The metal blade has a slot which allows it to rotate and to run along a slot. A brass wing nut acts as a clamp so that the metal blade can be set at a particular angle to the body then locked at that angle.

A bevel gauge has two main purposes.Firstly it can be used to check if two surfaces are at a particular angle to each other. Secondly, when marking out a joint or a cut, a bevel gauge can be used to mark a line at a particular angle to an edge.

BEVEL GAUGE

WORKSHOP ACTIVITIES

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MORTISE GAUGE

A mortise gauge is a woodwork marking out tool.

When marking out the shape of a mortise and tenon joint on a piece of wood, you would often have to mark two parallel lines on the wood the width of the tenon apart. A mortise gauge can score two lines at the same time and their distance apart can be set by adjusting the thumb screw (see above).

WORKSHOP ACTIVITIES

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MICROMETER

The micrometer is a precision measuring instrument used by engineers. Each turn of the ratchet moves the spindle face 0.5mm towards the anvil face. The object to be measured is placed between the anvil face and the spindle face. The ratchet is turned clockwise until the object is ‘trapped’ between these two surfaces and the ratchet makes a ‘clicking’ noise. This means that the ratchet cannot be tightened any more and the measurement can be read.means that the ratchet cannot be tightened any

WORKSHOP ACTIVITIES

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NAIL PUNCH

A woodwork tool, made from metal with a small dimple on the pointed end. It gets struck with a hammer.

In any finished model, you would want to hide the heads of any nails or pins which have been used to hold the parts in place while it is being glued.After the nails have been driven in, a nail punch is used to drive their heads a few millimetres under the surface. The hole that is left can then be filled with wood filler so that there is no evidence the nail is there.The small dimple on the end of the nail punch helps to avoid the punch slipping off the nail head when struck. This would damage the wood.

WORKSHOP ACTIVITIES

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PINCERS

A pair of Pincers, not unlike pliers, can be used in woodwork but are more often used in the metalwork room.

Pincers are used for gripping, snipping, grabbing and nipping a range of things.They can be used to shorten a range of things such as nails and rivets and they are often used to remove pins and nails which get bent as they are being driven into a piece of wood.Their jaws open and close and are hardened and sharpend to a point. They also have a rounded neck so that they do not dig into the wood as they remove nails.

WORKSHOP ACTIVITIES

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PLANES

A large range of planes are available and they are used for different purposes. The body of a plane is made from high grade cast iron with the cutters being tungsten made from vanadium steel. The earliest known examples of planes are from the Roman era but even today they are used for the same purposes - to smooth rough surfaces or the plane down the thickness of a piece of wood to the required size.

WOOD BLOCK PLANE: Although this is a very old design they are still used today to remove a large amount of wood. This is due to the fact that they are lighter than steel planes and therefore they can be used comfortably for longer periods.

JACK PLANE: This is the steel equivalent of the wooden block plane. It has a steel body and because it is heavier than the wood block plane it is easier to hold down on the surface of the wood being planed. It is used to plane longer pieces of wood.

SMALL BLOCK PLANE: This is a small version of a wood block plane and it is used for light work such as producing 'chamfers'. It is normally held and used in one hand.

BULLNOSE PLANE: This is used to plain right into corners. The blade can be seen to go almost up to the end of the plane's body and consequently very little material is missed in a corner.

WORKSHOP ACTIVITIES

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SAWS

COPING SAW: a coping saw is used to cut through thin pieces of wood and plastic. The thing that the coping saw can do better than most other saws is cut curves and corners.

JUNIOR HACKSAW: this saw is designed to cut through thin metal plate. The metal should be held in a vice and the line to be cut should be marked with a scriber.

HACKSAW: a much s t ronger, tougher version of the junior hacksaw, this saw can cut through much thicker metal and is designed to be used two handed.

TENON SAW: because of the stiffness of the blade, a tenon saw can only cut straight lines although it can do so very accurately if used properly. The wood should be held either in a vice, a sawing board or in a mitre box (as shown above).

WORKSHOP ACTIVITIES

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TINSNIPS

A metalwork tool which basically behaves like a very tough pair of scissors

Tinsnips are used to cut thin metal sheet into a variety of shapes. If you imagine drawing out a fancy shape in card then cutting it out using scissors, the process is much the same for sheet metal. This time though you would mark the shape with a scriber and cut the shape out with tinsnips.The pair of tinsnips shown below right, have a slight bend in their jaws. This is to make the cutting out of round shapes slightly easier.

WORKSHOP ACTIVITIES

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While using the forge, the metal which you are heating up will then be bent or hammered into shape. While shaping the metal, you will have to hold it securely. Clearly it is too hot to hold so tongs allow you to grip the metal tightly in one hand while hammering or bending or twisting with the other hand.The very long handles make them safer to use as they allow you to keep your fingers well away from the heat and the hammering etc.

A metalwork tool used to allow you to handle hot things without putting your fingers at risk.

deferent kind of chisels

TONGS

WORKSHOP ACTIVITIES

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WORKSHOP ACTIVITIES

Tools At A Glance


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Design Solution


According to NAS survey report I found many problems that are given below.

? Concept? Design? Color? Finishes? Sizes ? Weight? Techniques ? Wood quality

After that I made some designs for solving these problems, these designs are accepted by them, all are appreciating my design concept, everyone is giving good feedback for these designing.

I hope these designs will be beneficial for the next exhibition for them.

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Design Solution

Business Type : Manufacturer Exporters / Suppliers

Year of Estd. : 1984

Market Cover : U.S, EUROPE,

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Design Solution

Company name : Cross Country

Contact Person : Mr. Manish Jhanwar

Fax No : +(91)-(291)-5120546Address : F-112 Opp Street

To GangaCement Ii Phase, Jodhpur-342007, Rajasthan, India

58

Design Solution

Company name : Aditya Handicraft

Contact Person : Mr. Meena Rai

Fax No : +(91)-(291)-2635487

Address : F-199 Mia Basni Phase I I, Jodhpur -342001,Rajasthan, Indi

59

Design Solution

Company Name NEW LIGHT ART EXPORTS

Address G-445 TO 459, E.P.I.P, BORANADA,Jodhpur - 342001, Rajasthan, India

Fax 91-2931-281745Contact Person Mr. MOHAN SINGH BHATI (Proprietor)

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Design Solution

Bharat Art & Craft

BHARAT ART& CRAFTS28/5, HEAVY INDUSTRIAL AREA.JODHPUR:- 342005(RAJ) INDIA

61

Design Solution

Company Name :ARTEFACT ART INDIA

Address215, UMAID HERITAGE, NEXTTO UMAID BHAWAN PALACE,

Jodhpur - 342006, Rajasthan, IndiaContact Person Mr. RAHUL BHANDARI (Proprietor)

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Design Solution

Company Name : Bothra InternationalContact Person : Mr. Naresh Bothra

Fax No : +(91)-(291)-2746435Address : E-230, 6th Road, M. I. A.,.

, Basni, 2nd Phase, Jodhpur –342 005, Rajasthan, India

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Design Solution

Bhandari Exports, JodhpurRAI KA BAGH, OLD POLISH LINE,JODHPUR 342006FACTORY ADDRESS:-

FACTORY :- E 21B,IIND PHASE BASNI, JODHPUR

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Design Solution

Company Name: ANGIRA ART EXPORTSAddress G-445 TO 459, E.P.I.P, BORANADA,Jodhpur - 342001, Rajasthan, IndiaFax 91-2931-281745Contact Person Mr. MOHAN SINGH BHATI (Proprietor)

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Design Solution

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Outcome

By the end of the Design Awareness Program, the artisans were exposed the following concepts • Innovating while keeping in mind traditional values of the artform • A commercial approach to a traditional artform • Interacting with fellow artisans and learning to work as a unit as opposed to individual artisans • Exposure to a larger number of ideas by working in a group • Quality standards to be followed to enter the current market • Creating appropriate products for a given market • Making the transition from the artform as a hobby to a means of livelihood


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The Need Assessment Survey and the Design Workshop has allowed me to interact with various MSME units in Jodhpur and allowed me to look into various opportunity areas that we can work to put better products and furniture in the market.

User Study & Survey A strong user study should be always conducted to make a product so that it becomes useful for the user as well as reducing the risk of product failure. It will also help to grow from a just being a manufacture driven company to user driven company.

Manufacturing Process The manufacturing process is very local market oriented as well as made to order type. The manufacturing slowly should look towards mass production for which a vision as well as investment should be laid down.

Cluster Approach As Jodhpur is a manufacturing hub has a huge potential but as manufacturers are not trying to use each other's resources to mutual benefit. Most of the manufacturers are very reluctant to share the resources with others. Labour Problems In recent years shortage of labor has created a lot of problems for manufacturers. All the labours is presently working for the MAHA-NAREGA scheme for the Government. So the manufacturers are trying to put automated machinery for manufacturing so as to reduce their dependency on laborers and achieve better quality products. A cluster approach will help to reduce the initial investment by the manufacturers.

Competition

The competition between the manufacturers is very healthy. They are ready to accept the challenges posed by the competitors in a very healthy manner and to look for solutions to overcome those.

Raw Material As a manufacturing hub the raw materials are readily available, but the quality largely varies with the manufacturers, especially with furniture as most of it is hand crafted. Web Marketing & Connectivity Web can be used as one of very powerful tools to be connected to the world, As web marketing and e-business is picking up in a rapid speed, it would be very necessary to catch up with the world for new opportunities

Summery





PREPARED BY

DEVANAND BAGGADESIGNER

Bhagtacharya Rd, Rajnagar Society, Paldi, Ahmedabad, Gujarat 380007

Phone:079 2662 3695

Development Commissioner (Micro, Small and Medium Enterprises),

A-Wing, 7th Floor, Nirman Bhavan, New Delhi 110011


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