Stories about us: How to tell your business narrative

Workshop Invitation

Learn the art of storytellingHow stories of your enterprise could become an asset for your company and change your business life

19 July 2017 Accra, Ghana

What is storytelling?Storytelling is an innovative methodology for organizational development, for identifying and overcoming communication gaps, for explaining the value proposition of one’s business or for a mutual understanding of the different partners of the ecosystem of social enterprises. The art of storytelling is an innovative method for changing communications and understandings of what we see, listen or know to be true.

People ask for data but believe in stories. Stories are things that people know, love, and remember, but they do not delve into the facts and figures of a business that we are used to seeing. We consider that a good thing: narratives can be a real asset for every social enterprise. Moreover, we are convinced that social entrepreneurs can use storytelling to reach out to his or her network of investors, customers, and other stakeholders and to get new insights in his or her corporate development.

Brief Background and Main FactsSiemens Stiftung is pleased to invite nominations for a social entrepreneurs’ workshop on “Stories about us – how to tell your business narrative”

Location: Accra City Hotel Barnes Road, Accra, Ghana

Phone: +233 30 263 3863

Date: July 19, 2017 (1 day)

Participants: 30 individuals

Language: English

Organizers: empowering people. Network Siemens Stiftung

What is your core story, your passionate fact?The first part of the workshop gives a lively and exciting insight in the art of storytelling. You will learn how building a business with a mission can be told as a fascinating adventure. It resembles a hero’s journey beginning with the departure into the unknown, with ups and downs, until the right path is found, almost like finding or conquest of a treasure. The crucial point in this approach is that at the end of your journey you are not the same person anymore, something has definitely changed.

The second part of the workshop, which is given by our experts, provides a short introduction into the world of how and why storytelling works especially well for social enterprises. Then you will be trained individually and apply peer-learning in groups on how to develop your own core story and to improve your skills as a storyteller.

Join our storytelling workshop and work with Michael Müller, professor for applied narratology at the Media University, Stuttgart, Germany, and Jona Liebl, senior project manager from adelphi on your individual core story and passionate fact of your business.

Application and PrizingGlobal selling price for this training is 433€/1,987 GHS per participant. Siemens Stiftung can offer this training for up to 30 selected participants for free*. In order to complete an application, please submit a short letter of motivation via email to siemens-stiftung@seed.uno. In case of questions, please feel free to contact us by email. Submissions will be accepted until 30 June 2017. Successful applicants will be notified by 7 July 2017.

* Travel and accommodation costs not included

Key Benefits include ◾ 1-day hands-on training by expert trainers ◾ Be confident in using stories as a part of your communication toolkit ◾ Learn how to take part in the creation of a set of stories ◾ Know how to tell stories and use a specific set of storytelling skills

so that you connect with the hearts and minds of your audience ◾ Have developed, rehearsed, and received feedback on one personal

story as a replicable model so that you can build an individual collection of stories that can be used in different situations

◾ Be able to integrate storytelling into presentations for organizational matters, work, or many other situations (especially for different media: written, audible, social media).

Practical InformationThere is no participation fee for this workshop (for up to 30 participants). Transportation and accommodation is not included and must be arranged individually. Venue and catering costs are covered. Upon confirmation, please provide any dietary requirements.

Apply before June 30, 2017 for a

free Workshop Pass!1-Day storytelling-workshop

for social entrepreneurs, 19 July in Accra

www.empowering-people-network.org