workshop for lay people interested in pathology
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Workshop for lay people interested in pathology. 10 th May, 2012. Elizabeth Williams. Welcome, housekeeping & introductions. Business Case. A business case details the benefits and costs of consolidating service We are in the process of drafting this document - PowerPoint PPT PresentationTRANSCRIPT
Workshop for lay people interested in pathology
10th May, 2012
Elizabeth Williams
Welcome, housekeeping
& introductions
Business Case
• A business case details the benefits and costs of consolidating service
• We are in the process of drafting this document• We will be writing out to all interested patient groups to
gather feedback on our proposals (June 2012)• This feedback will be taken into consideration in our
planning
Jamie Methuen
Commercial strategy and our new website
Break
What is Business Strategy
A Simple Definition of Business StrategyStrategy is an integrated set of actions to . . .
orA strategy tells us how we will compete in a market
‘Integrated’ Joined up / aligned / bought in
‘Actions’ Pointless unless we do something
Pages & Lifts How Many Pages to Make a Good Business Strategy?
The Elevator PitchCommunicate Your Value over a 3 floor rideSituation: “Our market (or customer, etc.) is .a, b & c”So What?: “So we must do n, o, and p”Actions: “So we will execute key initiatives x, y, z”
Strategy is ultimately ‘how do I grow my business’
• Identify some question – the problems that need solving:– Identify as many key business questions that you think
need answers; engage your staff, mentors, advisers to help.
– Highlight 3-5 questions that you believe can have the most impact on the growth of the business
Questions for Severn Pathology
Study Your Market
• Studies & Market Research• Lay Events & Market Testing (Focus Groups)• Customers & Consumers (Research & Feedback)• Different pieces of information relate to each other
The Realities
What Must we ACHIEVE’
and so
What Must we DO
Examples – Must Achieve
Must maintain clear product leadership in local retail market for key product-line
Must create a clear “need to treat” mindset of key surgeons for unicondular disease
Examples – Must Do
Must consistently beat competition to introduce latest product innovations in key product-line
Must give people suffering from the medical condition an opportunity to tell their story to seek treatment
Execution – Knocking Down Dominos
It’s a matter of choosing which one - And being brave
enough to do it
Its not how good you are, but how good you want to be
Disney Strategy
1. Dreamer
2. Critic
3. Realist
• 3 chairs, - anchored in a location• Time in each• No 2 will be contrary to No1• No 3 will generate a project list using the known resources and
trends
The Battle of Britain
• How the two opposing forces differed in their approach
• The outcome• Lots of difference but focus on the main
objective
The StrategyLuftwaffe
Munitions (Bombs)
Bomb RAF airfields to prevent planes taking off and landing
Shoot down any RAF fighter that took off (counting on its advantage on number of planes over the RAF- 4:1)
RAF
Radar
Identify competitors
Plot their course
Compete (attack!)
Thus maximize the effectiveness of their smaller fighter fleet
Strategy Options
Air Chief Marshall Sir Keith Park
Air Chief Marshal
Sir Trafford Leigh-Mallory
Air Chief Marshal
Sir Hugh Dowding
Strategy Option 2
Air Chief Marshall Sir Keith Park
Commanded 11 Group - defended London & its environs
Small squads of fighters to disrupt bombing raids
Once German bombers were out of formation, use fighters to ‘pick off’
Strategy – Option 1
Air Chief Marshal Sir Trafford Leigh-Mallory
Commanded 12 Group - defended Norfolk, Midlands, North Wales & Lincolnshire
All out, big fighter wings (developed with Barder)
Superiority in Fighter Numbers & Big Fights
Strategist
Air Chief Marshal Sir Hugh Dowding
Chief of Fighter Command
Delays in assembling volume for big wing led him to support Park
Game
Any Questions?
Thank you for coming
Please help us improve future workshops by completing an evaluation
form before you go