workshop: email automation for the win
TRANSCRIPT
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@SolRomeo. Email & Automation Marketing
Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
¿Qué es el Marketing Automation?
“La oportunidad de poder seguir manteniendo comunicaciones 1 a 1 con nuestros clientes y prospectos”
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@SolRomeo. Email & Automation Marketing
¿Qué NO es el Marketing Automation?
La automatización del Marketing NO es un software o programa.
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@SolRomeo. Email & Automation Marketing
Daaale…¿Qué es el Marketing Automation? Utilizar la tecnología para gestionar y automatizar los procesos de conversión, registrando y explotando todos los puntos de contacto definidos en un customer journey; desde la captación hasta la compra final.
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@SolRomeo. Email & Automation Marketing
¿Qué NO viene a hacer el Marketing Automation?
No viene a reemplazarnos
No es algo que haces una vez
Necesita análisis constante
Necesita optimización
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@SolRomeo. Email & Automation Marketing
Necesitamos tráfico calificado en nuestro sitio
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@SolRomeo. Email & Automation Marketing
Inbound Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
1.Atrae: Marketing de Contenidos
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¿Cómo lo hago?
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2- Convierte: Primero Base de Datos
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2. Primero Base de Datos
Lo que pasa cuando NO nos ordenamos…
… sin base de datos no hay leads, ni campañas, ni ventas.
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@SolRomeo. Email & Automation Marketing
Aprovechar cada oportunidad de tener un formulario
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@SolRomeo. Email & Automation Marketing
Base de DatosPuede que tus potenciales clientes necesiten un pequeño incentivo.Tu objetivo: adquirir leads de calidad.
Propuesta de valor + bajar la ansiedad:
¿Qué va a pasar después?
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@SolRomeo. Email & Automation Marketing
Base de Datos
No pidas datos que no utilizarás luego.
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@SolRomeo. Email & Automation Marketing
Base de Datos
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
Landing Pages para Generación de Base de Datos
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@SolRomeo. Email & Automation Marketing
Landing Pages para Generación de Base de Datos
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@SolRomeo. Email & Automation Marketing
Landing Pages para Generación de Base de Datos
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@SolRomeo. Email & Automation Marketing
3. Cierra: Lead Scoring + Lead Nurturing
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@SolRomeo. Email & Automation Marketing
3. Cierra: Lead Scoring
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@SolRomeo. Email & Automation Marketing
3. Cierra: Lead Nurturing
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@SolRomeo. Email & Automation Marketing
3. Cierra: Lead Nurturing
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¡Compraron!
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@SolRomeo. Email & Automation Marketing
4. Encanta
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Ciclo de Compra
?
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
¡Muy lindo todo! No tengo tiempo
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@SolRomeo. Email & Automation Marketing
Marketing Automation
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@SolRomeo. Email & Automation Marketing
Marketing Automation
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
Email Marketing: Tipos de CampañasHay varios tipos de Campaña, una para cada target, objetivo y momento.
NEWSLETTERFidelizar clientes / Posicionar la marca Generar tráfico/ Comunicar Novedades
PROMOCIONALES ESTACIONALESFidelizar clientes / Adquirir clientes / Posicionar la marca / Generar conversiones/ Generar relación a través de sentimientos
INFORMATIVASPosicionar la marca / Comunicar una noticia especial / Mantener el contacto
Generar conversiones(clicks, recomendaciones, ventas, suscripciones, regalos, etc.)
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AUTOMATIONRSS
Fidelizar clientes / Posicionar la marca / Generar tráfico / Comunicar Novedades
AUTOMATIONBIENVENIDA
AUTOMATION FECHAFidelizar clientes / Posicionar la marca / Generar conversiones/ Generar relación a través de sentimientos / Notificaciones importantes / Recordatorios
AUTOMATION COMPORTAMIENTO
Generar conversiones / Fidelizar clientes / Crosselling/ Upselling/ Notificaciones importantes / Hipersegmentación
Proceso de onboarding / Generar comunidad / Engagement
Email Automation: Tipos de CampañasHay varios tipos de Campaña, una para cada target, objetivo y momento.
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AUTOMATION RSS
+
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@SolRomeo. Email & Automation Marketing
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@SolRomeo. Email & Automation Marketing
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AUTOMATION POR FECHA
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@SolRomeo. Email & Automation Marketing
¿Qué deberíamos estar haciendo ahora?
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@SolRomeo. Email & Automation Marketing
¿Qué deberíamos estar haciendo ahora?
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Ejemplos de uso: Flow de Cumpleaños
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AUTOMATION BIENVENIDALa belleza del Email Automation:Automatiza el trabajo que tendrías que hacer diaria y manualmente
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@SolRomeo. Email & Automation Marketing
¿Qué deberíamos estar haciendo ahora?
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¡Último grito de la moda!
AUTOMATION COMPORTAMIENTO
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Campañas por comportamiento
Website-Ecommerce
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@SolRomeo. Email & Automation Marketing
¿Qué deberíamos estar haciendo ahora?
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El email que llega en el momento justo,
para la persona correcta.
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Hiper-personalizado
Hiper-segmentado
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@SolRomeo. Email & Automation Marketing
¿Qué deberíamos estar haciendo ahora?
Email Landing Page Confirmation Page
Welcome Email
Automation ingreso a lista
4 dias
Social Media
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Campaña de Email
Flows Automation… Are you ready? ☺
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Landing Page
Flows Automation… Are you ready? ☺
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Confirmation Page
Flows Automation… Are you ready? ☺
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Welcome Email
Flows Automation… Are you ready? ☺
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Automation ingreso a lista
Flows Automation… Are you ready? ☺
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Email Remarketing
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Doppler Data HubEntérate qué hacen tus Suscriptores al llegar a tu E-commerce
Doppler Data Hub sirve, nada más y nada menos para conocer detalladamente la actividad e intereses que cada miembro tu base de datos demuestra dentro de tu tienda online.
Fácilmente podrás entender qué productos son los más visitados por cada prospecto y realizar acciones 100% orientadas a esta información.
También, tendrás información adicional como fecha de cada visita, número de páginas visitadas, fuente de tráfico y demás información que cada prospecto complete o accione dentro de tu sitio web, blog o carrito de compras.
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Doppler Data Hub
Configura goals y realiza envíos acorde
Doppler Data hub asignará un número de identificación del visitante que aun no forme parte de tu base de datos yluego será reemplazado por su correo electrónico al completar cualquiera de los formularios de tu E-commerce.
También podrás saber en qué sección de tu tienda estaba cuando decidió completar alguno de tus formularios.
Programa objetivos asociados comportamiento de tu cliente que disparen envíos de correos automáticos.
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Doppler Data HubRealiza envíos basados en la actividad de tus posibles compradoresEjemplos:
¿Ha guardado uno o más productos en su wish list?
¿Ha abandonado el carrito antes de concretar la compra?
¿Ha visitado más de una vez un mismo producto en determinado tiempo?
¿Ha visitado más de una vez una categoría en determinado tiempo?
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@SolRomeo. Email & Automation Marketing
Aplicaciones automation
All in one
DIY
https://www.fromdoppler.com/
integracioneshttps://www.fromdoppler.com/email-
automationhttps://
www.dopplerrelay.com
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@SolRomeo. Email & Automation Marketing
Aplicaciones automation
Fuente: Social
Mood
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Aplicaciones DIY
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@SolRomeo. Email & Automation Marketing
¿Cuál es el futuro del Marketing Automation?
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@SolRomeo. Email & Automation Marketing
¡Ahora sin miedo!
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@SolRomeo. Email & Automation Marketing
Marketing & Communications Manager en Doppler
Sol Romeo
¡GRACIAS!
@SolRomeo