workplace partnership hospital campaign initiatives
TRANSCRIPT
Workplace PartnershipHospital Campaign Initiatives
INITIAL COMMITMENT
Partnership with TOSA to increase local awareness regarding organ donation
Education and outreach within the hospital system to inform staff and community about donation/transplantation
Employ various methods to disseminate information
Promote donor registration
WPFL PHASE III
Donor awareness activities were already taking place within the hospitals & community.
South Texas Transplant Center already on board.
Strong P.I. Donor Committee commitment.
TOSA took the role of accounting of points.
No specific goal was set other than increase the registered donors in the service area.
CELEBRATE DONATE LIFE MONTH
Donor drives within the various facilities Held in the lobby during peak visiting hours Additional staff rounding on nursing units Donor forms distributed as well as literature
Participation in local health fairs/events Staff participated in several local health fairs Distributing information at Fall Festival Promotion of hospital events at local HD centers
FLAG RAISING AT ALL STHS FACILITIES
Testimonials from Donor families and recipients
Flag Raising involving Donor Ambassador/family
Celebration and luncheon to follow
Media coverage: both print and television (English and Spanish)
COMMUNITY FLAG RAISING
Involved McAllen City Hall and local officials
Donor Ambassador and Motorcycle Club members to participate in City Hall event
Motorcade from City Hall to the Hospital
ADMINISTRATIVE INVOLVEMENT
Email “BLAST” sent to hospital employees from the CEO
Educating staff regarding organ donation Providing the link to register on-line
“All staff are invited to attend a press conference and celebration to recognize South Texas Health System’s dedication to increasing awareness about organ and tissue donation.”
“South Texas Health System is one of nine hospitals in the entire state and among a select group in the nation to be given this distinguished recognition from the U.S. Department of Health and Human Services. The Workplace Partnership for Life campaign is a special effort to mobilize the nation’s hospitals to increase the number of people in the country who are registered organ, eye, and tissue donors. The campaign unites donation advocates at hospitals with representatives from their organ procurement organizations, Donate Life America affiliates, and state and regional hospital associations. Working together, the teams leverage their communications resources and outreach efforts to most effectively spread word of the critical need for donors.”
“If you haven’t already done so, please register yourself on www.donatelifetexas.org. We will have representatives available at the event Wednesday if you wish to speak with someone about becoming an organ donor. “
USE OF SOCIAL MEDIA
Posting events on the Transplant Center Facebook site to encourage attendance and participation.
PSA posting to encourage organ donation/registration.
Blue and Green Day Participation
GOLD LEVEL RECOGNITIONAWARD CEREMONY
Hospital-wide staff and Administration involved along with patients from the transplant center
Media invited with print and video coverage
Living donor and recipient interviewed with article published in the local newspaper
STHS EARNS “GOLD” Award ceremony at MMC was done as Press Release
event. Two CEO’s accepting the award.
Media stories were covered by English/Spanish, television & print.
STHS has the award announcement on their “hold message” at all facilities; encouraging everyone to sign up on the Texas State Registry.
New Goals
TOSA - Enroll 75% of all hospitals in service area
STHS - Expand community engagement activities
TOSA & STHS - Increase registered donors 25% by April 30, 2015
WPFL PHASE IV
EXPAND HOSPITAL OUTREACH
STHS has enthusiastically taken ownership of WPFL hospital campaign
Team brainstorming on new ideas to reach out
Celebrated Minority Awareness month with one event a week during August
INCREASE COMMUNITY ENGAGEMENT
Engage dialysis centers in campaign activities
STHS & TOSA presented at the South Texas Justice of Peace Conference. Invited to present at the statewide JP Conference in 2015.
Met w/incoming 2015 county District Attorney who committed to partner with TOSA & STHS to promote organ donation and the state registry.
WHY SHOULD HOSPITALS PARTICIPATE ?
Hospitals are already doing it
Transplant Centers are already doing it
It’s easy to do
The OPO can help
And most important, get credit for what hospitals are already doing and earn recognition
QUESTIONS ?South Texas Health System proudly participates in HRSA’s Workplace Partnership for Life Hospital Campaign
DonatelifeTexas.org
Texas Organ Sharing AllianceRuth Salazar/Yoli Montemayor Hospital Development [email protected] [email protected]
UT Health Science Center SA-Allograft ResourcesPriscilla ElizondoHospital Development [email protected]