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    WORKPLACE

    COMMUNICATIONMANAGEMENT

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    WORKPLACE COMMUNICATIONMANAGEMENT

    Are you a good communicator?

    Do you always chose the right words, whenyou give massage to other?

    Do you always find out exactly what theother person want you to do, when youtake massages from others?

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    This module will help you

    to learn, applications ofcommunication in yourworkplace. Some of them

    are, Collect information, record it and hand it on

    to others

    Give and follow instructions

    Work in small group

    Use your time effectively

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    Kool Air

    Kool

    Air

    Installati

    onsection

    Canteen

    Personnelsection

    Sales

    Delivery

    section

    Design &Research

    OfficeAdministratio

    n

    Servicesection

    Productionfactory

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    Human Needs

    Primary Needs Secondary Needs

    FoodWaterSleepMaternal drive

    Affiliation

    StatusAnd all theother needs

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    The Basis forCommunication

    The innate need ofhumans to associate their

    own kind

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    Communication(Definition)

    Communication is theprocess of exchange ofinformation between two or

    more peoples in a way thatcreates understanding

    Sender

    InitiatesMessage

    Receiver

    Receivemessag

    e

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    Important Ingredients !

    Need to have an information base

    Being an exchange process, itmakes communication

    Inter personal

    Dynamic

    Transactional

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    The Dynamic aspect

    results in the following1. Conflicts

    2. Disagreements3. Misunderstandings

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    Conflicts

    This is a state where aperson appreciates two

    situations at the sametime which are NOTcompatible

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    Disagreement

    A state where two partiesappreciate two different

    situations which are notcompatible

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    Misunderstandings

    A situation where the intentions of aperson is understood and interpretedin a different way

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    Ch. 1, Slide13

    Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Barriers That Create

    Misunderstandings

    Bypassing

    Poor listening skillsDiffering frames ofreference

    Lack of language skillsEmotional interferencePhysical distractions

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    Ch. 1, Slide14

    Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Pixland/Jupiterimages

    Overcoming Barriers ThatCause Misunderstandings

    Realize that communication is imperfect.

    Adapt the message to the receiver.

    Improve your language and listening skills.

    Question your preconceptions.Encourage feedback.

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    The ultimate objective of

    communication is to bringabout an understandingamong the participants

    which will result in themodification of behavioral

    response

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    Importance ofWorkplace

    CommunicationManagement

    Success of any organization to a very large extentdepends on efficient and effective communication.

    The communication failures have been largely responsiblefor disruption, frustration and even bankruptcy.

    Every manager requires communication skills to helpsubordinates understand him.

    It should be noted that majority of the problems which amanager faces everyday are arising due to lack ofunderstand among the subordinates.

    Such situation can be avoided through effective model ofcommunication

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    Method ofCommunication

    Oral Communication

    Written Communication

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    DifferentOrganizationalCommunicationMethods

    Verbal instructions, Meetings,Discussions, Presentations, Explanations

    Memorandums, Letters, Reports, Forms

    Banners, Posters, Coardings, Noticeboards, Leaflets, Handouts

    Piped music, Bells, Sirens

    Logos, Symbols, Colours, Uniforms

    Body language

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    Basic CommunicationProcess

    Sender

    InitiatesMessage

    Channel

    Medium of

    transformation

    Receiver

    Receivemessage

    FeedBack

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    Sender

    The person who conveys the massage is known ascommunicator or sender.

    Must have some massage to communication.

    Attempt to achieve understanding and a change in

    the behavior of the receiver, by initiating themassage

    Thug to communicate arises from a perceived needto share information or feelings.

    It may be an important need , such as teachingsomeone have to perform a certain task.

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    Sender:

    The person who conveys the massage is known as

    communicator or sender. He must have somemassage to communication. By initiating themassage, the communicator attempt to achieveunderstanding and a change in the behavior of the

    receiver.Thug to communicate arises from a perceivedneed to share information or feelings. This need may

    be little more than a desire to have social contact to

    converse. It may be an important need , such asteaching someone have to perform a certain task.

    Handout

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    Symbols

    Sender organizes his idea in to a series ofsymbols, words, signs etc., which we feels

    This is known as encoding of message

    That means converting ideas in tocommunicable codes which will beunderstood by the receiver of the massage.

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    Symbols:

    The sender of information organizes hisidea in to a series of symbols, words, signsetc., which we feels, will communicate tothe intended receiver or receivers.

    This is known as encoding of message, i.e.of converting ideas in to communicablecodes which will be understood by the

    receiver of the massage.

    Handout

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    Communication

    ChannelThese are the paths and means by which a message isencoded from one person to another

    It could also be said as the medium used to convey a

    message

    Communication Channel is fertileconcept that links the sender massage

    and the receiver. It also contributes tothe quality and productive ofcommunication

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    Consideration to choose a

    good communicationchannel

    Location of the receiver

    The number of people involved

    The importance of the message

    Whether feedback is necessary

    Speed of transmission of information

    The cost of transmission

    Opportunity to clarify misunderstandings

    Ability to use nonverbal dimensions toenhance communication

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    Channels ofCommunication

    Verbal

    Written

    Technological

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    Ch. 1, Slide27

    Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Communication andFormal ChannelsWritten

    Memos, letters

    Annual report

    Company newsletter

    Bulletin board postings

    Orientation manual

    Electronic

    E-mail, Instant messagingVoicemail, Videoconferencing

    Intranet

    OralTelephone

    Face-to-face conversation

    Company meetings

    Team meetings

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    Channels:After encoding the massage the communicator

    chooses a medium or channel for sending theinformation. Communication channel is theroute through which the message passes. Itdetermines how communication is transmitted,

    such as personal conversation, letters,memoranda, reports, physical expression etc. Achannel can also refer to the type ofcommunication method used such as the

    telephone, micro computer, or mails.

    Handout

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    Receiver

    The person who receives the massage is called receiver.

    Communication process is incomplete without the existenceof receiver of the massage.

    Gets and tries to understand the message.

    He decodes the massage.

    Decoding is the process by which the receiver drawsmeanings from the symbols encoded by the sender.

    If the receiver understands, he will take the necessary actionand send feed-back information to the communicator.

    This will bring two way traffic in the communication system.

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    Receiver:The person who receives the massage is calledreceiver. The communication process isincomplete without the existence of receiver of themassage. It is the receiver who gets and tries tounderstand the message. He decodes the massage.Decoding is the process by which the receiver

    draws meanings from the symbols encoded by thesender. If the receiver understands the massageand is willing to cooperate, he will take thenecessary action and send feed-back information

    to the communicator. This will bring two waytraffic in the communication system.

    Handout

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    Feed-back It is the absolute measure of the success of the

    communication process

    The process is accomplished whencommunication completes a full cycle back tosender.

    Feedback can be in the form of simpleacknowledgement or it may require elaborationor an answer.

    Feedback is essential as it helps clarity and

    reinforce the commonality of shared information,beliefs or values.

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    Feedback:The process is accomplished when

    communication completes a full cycle back tosender. Feedback can be in the form of simpleacknowledgement or it may require elaborationor an answer.

    Feedback is essential as it helps clarity andreinforce the commonality of sharedinformation, beliefs or values.

    Handout

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    MessageIt is an ordered selection ofsymbols intended tocommunicate information

    Selection refers to the models intended to use tocommunicate

    Symbol are the elements relevant to the model

    chosen to communicate and how they arearranged

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    Lasswellscommunication modelThe Senderwho is responsible to

    present information

    The Message which is the informationitself

    The manner/method in which themessage is transmitted. These are calledCommunication Channels

    The Receiverwho is the recipient of the

    information

    Feedback- The resulting behavioralchangers brought about due to theacquisition of new information

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    Meaning of meaningProf. Ludwig Wittgenstein

    No set of words are meaningful on its own

    It is the context that gives meaning to asentence

    Accordingly what is important is the

    contextual meaning of language

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    There should have aContextual Compatibilitybetween the message andthe mind set of the

    receiver

    For this the Sender shouldhave the competence toidentify and formulate the

    information, such that it

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    Experience formulate the

    mind set of a personThis could be called theenvironmentally conditionedmental frame patterns of theindividual

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    Association is the only

    means to get to know themental frame pattern of anindividualA

    B

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    Barlos CommunicationmodelWe learnt that the sender isresponsible to make himselfunderstandable to the receiver

    As Means to achieving this, Barlo

    speaks of coding skills of thesender

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    According to Barlo, the

    sender should code themessage to suit theenvironmentally conditioned

    mental frame patters of thereceiverThis will make the receivereasy to decode the

    message, resulting in goodunderstanding

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    The coding skills of thesender is developed by

    associating the kind ofpeople the receiver is

    While for the receiver itwill be much easier todecode the message ofthe sender (that is to

    understand) by

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    Non VerbalCommunicationThis refers to the behaviour and bodilyexpressions that act as messages toimpart additional information about theverbal message

    Tone of voice, eye contact, facialexpressions, uncertain mannerism andbody positioning are all forms of

    nonverbal communicationNonverbal communication indicates thecommunicator's emotions such asfear,joy, angeretc.

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    Non verbal behavior can

    affect communication intwo ways1 It can serve as a message in itself

    1 It can communicate a sub message aboutsome other message

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    Communication is most effectivean efficient when there is the

    appropriate blending and codingof verbal and non verbaldimensions of communication

    The sender should observe thenon verbal behaviour of the

    receive for clues regarding thedegree of receptivity andunderstanding of the message

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    Ten Commandments forGood ListeningStop talkingPut the talker at ease

    Show him that you want to listen

    Remove distractions (do not shuffle papers etc.)

    Empathize with him

    Be patient (Do not interrupt verbally or lookingpointedly)

    Hold your temper

    Do not argue or criticize

    Ask equations for further clarifications

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    Effective listening occurswhen you

    Do not make value judgmentsValue judgmentis your disposition of the

    goodness or badness of an issue or an event

    Listen to the full story

    This needs patienceRecognize emotions and feelings

    The implicit meaning are mostly found here

    Re state others position

    Clarifies to the sender that the receiverunderstands the sender well

    Question with care

    Encourages the continuity of speech andthought of the sender

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    Barriers tocommunication

    Perception and reference groupsEx: A group of people in favor or non favor. Our minds

    organize this stream of sensation into a mental map thatrepresent our perception or reality. Your perception isunique and the ideas express by the two people are differeven both people are experience the same event.

    Physical barriersThese barriers include in the communication media

    and related system. Some physical barriers in a workplace includes: marked out territories, empires , closedoffice doors, barrier screens, separate areas for peopleswith different status, large working areas, and working in

    one unit that is physically separates from others.Interference and noise are the other important physicalbarriers

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    Barriers tocommunicationThe effect of emotions

    Ex. Angry face, tone & Patten of voicestatements. Also it includes fear, mistrustand suspicion. The root of our emotional

    mistrust of others lie in our childhood andinfancy when we were taught to be carefulwhat we said to others.

    Cultural barriers

    When we join a group and wish toremain in it, sooner or later we need toadapt the behavior patterns of the group.These are the behaviors that the groupaccept as signs of belonging.

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    Barriers tocommunicationLanguage barriers

    Language that describes what we want to sayin our terms may represent barriers to otherswho are not familiar with our expressions, buzz-words and jargon.

    Word means deferent things to different groupof peoples. (contextual meaning) Ex. I love you

    Gender barriers

    The speech patterns used by man andwoman are deferent. In childhood, girls speakearlier than boys.

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    Barriers tocommunicationInterpersonal barriers

    Absence of interpersonal contact(Withdrawal)

    Meaningless, reiterative routings (Rituals)

    Fill up time with others (Pastimes). Ex. Socialactivities

    Follow the rules and procedures of contactbut no more (working activities)

    Manipulative interaction which are aboutwinning and losing (Games)

    Interpersonal contact where there is a highlevel of honesty and acceptance of yourselfand others.

    i

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    Barriers tocommunicationIncorrect filtering

    Filtering is screening out before a massage ispassed on to someone else. Some filters betweensender and receiver are receptionists, assistants,secretaries and answering machines etc.

    Poor listening

    Lack of attention from receivers part, difficult tounderstand or do not listen well etc.

    Differing background

    Ex: Age, education, gender, social status,economic position, cultural background, health,beauty, popularity, religion, political belief etc.

    i

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    Barriers tocommunicationSome other personal barriers are

    Hearing that we expect to hear

    Ignoring information that conflicts

    with what we already know

    Evaluating the source (Sirasa TV,National, ITN)

    Mental closure (When part is saying,say the other part by the receiver)

    O i B i t

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    Overcoming Barriers toEffective CommunicationEncourage open, trusting environment forinteraction and Feedback

    Face to face communication

    Written communication

    Develop writing skillsMultimedia communication

    Projection (Think what you received if youare in the position of receiver)

    Careful timing (Need time gap tounderstood to the receiver. People listenwhen they are motivated to hear)

    Use direct and simple language

    O i i

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    Ch. 1, Slide54Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Overcoming Barriers toEffective Communication

    n Flatten the organizationalstructure.

    n Establish hotline and ombudsman

    programs.n Establish fair reward system for

    individual and team achievement.

    n Encourage full participation inteams.

    n Improve listening skills

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    Ch. 1, Slide55Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Five Common Ethical Traps to

    Avoid on the Job1. The false necessity trapConvincing yourself that no other choiceexists

    1. The doctrine of relative filthComparing your unethical behavior withsomeone elses even more unethicalbehavior

    1. The rationalization trap

    Justifying unethical actions with excuses

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    Ch. 1, Slide56Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Five Common Ethical Traps toAvoid on the Job

    4. The self-deception trapPersuading yourself, for example,that a lie is not really a lie

    4. The ends-justify-the-means trapUsing unethical methods toaccomplish a desirable goal

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    Communication in an

    OrganizationThere are different strata's ofauthority and responsibility. Thereis a continuous communicationbetween these strata's as well asamong the same levels

    f i l i

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    Ch. 1, Slide58Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Information Flow inOrganizations - Formal

    Channels

    Downward flow

    Upward flow

    Managers Supervisors

    Subordinates Supervisees

    Cowo

    rke

    rs C

    owo

    rk

    er

    s

    Horizontal flow

    D d i ti

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    Downward communication

    Communication down and along the chainof command

    This is usually done by Giving directionsand instructions to the subordinates

    Provide information about organizationalpolicies and procedures

    Provide feedback to the employees on theirperformance

    Provide information about the goals of,news about and changers in theorganization

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    Upward Communication

    This is communication from the subordinates totheir superiors

    This one of the most difficult types ofcommunication

    Upward communication helps to ensure thatthe employees understand job directions andthe behaviour of the managers expect out ofthem. It also helps the managers to learn aboutthe moral of their employees and their feelingabout work

    H i t l C i ti

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    Horizontal Communication

    This is communication between peers

    This is essential to see that the work is wellcoordinated

    Meeting and the distribution of written reportsare possible channels, but the most effective is

    the informal channel

    h ld b i b h

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    There could be inter branchconflicts in an organization.

    Effective horizontalcommunication is essential

    to prevent or resolve thisform of conflicts.Organizations should

    emphasize horizontalcommunication to linkbranches and people

    Th i i

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    The two way communicationdescribed do not happen

    separately and discreetly in anorganization. There are threedifferent types of two way

    communication that takes placein an organization giving rise to akind of communication networks

    in an organizationCommunication networks are the number andstructural arrangement of communicationchannels in an organization

    O i ti

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    One way communication

    In one way communication feedback is notpossible

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    Two way communication - 1

    Leader talks to the subordinates and the subordinatescould talk back to the leader.

    The subordinates could not talk to each other

    T i ti

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    Two way communication -2

    It is difficult or impossible to keep people

    completely separated. They will talk toeach other. There will be multiplicity ofcommunication channels

    G ff t f

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    Group effects ofcommunication networks

    1. Group decision making

    2. Informal group leadership3. Group member satisfaction

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    Group decision making

    Round table conferencing

    Vs

    On member collectinginformation / views and finally

    making the decision

    Informal group

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    Informal group

    leadershipInformation is passed to the

    informal group leader. He willdisseminate the informationamong the members. Individualmember goes to the leader toseek for information

    Group member

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    Group member

    satisfactionMember will compete to get

    the information first with aview to become the informalleader

    I f ti Fl i

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    Ch. 1, Slide71

    Mary Ellen Guffey, Business Communication: Processand Product, 6e

    Information Flows inOrganizations - Informal

    ChannelsThe grapevine grapevine, gossipfrom thebreak room to the water coolerCarries unofficial messagesFlows haphazardlyCan be remarkably accurate

    Is mostly disliked by managementThrives where official information

    is limited

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    COMMUNICATION POLICIES

    Communication policies may includeguidelines and practices. Theyshould outline the organisations:

    1. Lines of communications or channels2. Responsibilities and expectations of

    how staff gather, use anddisseminate information

    COMMUNICATION

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    COMMUNICATIONPOLICIESHow can we encourage open communication? Staff representatives on management

    committees

    Makes sure that workers have a voice in

    management issuesIt encourages staff attendance at meetings

    Provides an appropriate channel for gatheringand sharing information between staff and

    managementHelps to break down barriers to communication

    COMMUNICATION

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    COMMUNICATIONPOLICIESAn open door policy shows that:

    Information issues can be discussed

    openly and honestlyYou are approachable and supportive

    COMMUNICATION

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    COMMUNICATIONPOLICIESOther policies may include:Regular staff meetings

    Feedback from staff meetings

    Distribution of newslettersMinutes from meetings

    Communication Tools

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    Communication Tools

    Telephones & telephone tips

    Pagers and pager tips

    Facsimile and facsimile tips

    Cell phones

    Internet

    e mail, e channeling and online chattools

    Some Other Businesses

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    Some Other BusinessesCommunication Tools are

    AdvertisingPromotion campaign

    Public relation activities

    Direct marketing

    Computer software

    Auxiliary products like digital cameras,

    scanners, and wireless transmissiondevices