Working with digital.

A brief introduction.

Anton SténGraduated from Hyper Island 2002.

Lecturer at Hyper Island and RMI Berghs.

Selected work experience include Lateral (UK) Starring, ANR.BBDO and Bates Y&R Copenhagen.

Currently setting up a digital design studio, Le Petit Garcon.

I live in Lomma with my wife and dog. I love Apple-products, Liverpool FC and music.

Lack of ideas?

Lack of ideas? or afraid of technology?

Working with digitalQuestion everything and everyone. Invent the Fosbury Flop for digital. And then do it again.

ere is no “it can’t be done” anymore. e only limitation is our own creativity.

Use API’s API = All-Powerful-Imaginatorium(not really. API = application programming interface)

Facebook, Google Maps, YouTube, Twitter all have really good API’s that let you use their services (for free!) in your campaigns.

Use existing technologies, improve and let users use the platforms that they already are familiar with.

“e future of advertising lies in making less advertising...

Digital is a mindset not a channel. It's about doing stuff not saying stuff...

Great brands today have a cultural mission not just a commercial proposition.”

Gareth Kay Director of Digital Strategy Goodby, Silverstein & Partners

Advertising Week 2009 “e cost of experimentation is approaching zero”

Let’s start by looking back a couple of years.

Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free.

Can I call anyone*, anywhere in the worldfor free? (*With Internet access)

Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?

Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free.

Can I call anyone*, anywhere in the worldfor free? (*With Internet access)

Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?

Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free.

Can I call anyone*, anywhere in the worldfor free? (*With Internet access)

Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?

Can I have a digital service that gives me access to nearly all the music in the world? Instantly. And for free.

Can I call anyone*, anywhere in the worldfor free? (*With Internet access)

Can I watch my favorite shows whenever I want to, even if I don’t have Internet access?

Digital marketing is honest.

http://www.globalrichlist.com/

Digital marketing breaks rules.

http://www.youtube.com/wariolandshakeit2008

Today

Digital marketing is helpful.

http://www.youtube.com/watch?v=WpS3LeCiCtc

Digital marketing is direct.

http://vimeo.com/3972081

Digital marketing is inventive.

http://www.youtube.com/watch?v=SluE9Zco55c

Digital marketing is collaborative and inventive.

http://www.youtube.com/watch?v=p16frKJLVi0

Digital marketing is supportive.

http://www.youtube.com/watch?v=Hhgfz0zPmH4

Digital marketing is not just digital.

http://vimeo.com/8758205

Digital marketing is experimental.

http://www.youtube.com/watch?v=XXd0UoxK-Ik

Tomorrow?

Assignment - 30 minutesYour client is a new company in it’s business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?

Assignment - 30 minutesYour client is a new company in it’s business sector. What will their business look like in 5 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?

Group 1 Finance / BankGroup 2 Record LabelGroup 3 Car-rentalGroup 4 Advertising agency

Please have in mind:

e digital world is far greater than computers (“the web”). It’s increasingly made up of phones, digital-tv, video games, etc.

Also, the digital world isn’t just digital.

ink about the following:What can you teach people that will help them achieve their goals?

What can you learn from people that will help you be a better marketer or help you make better products?

How can you reward people for consuming and sharing your content?

Please remember:It’s not what you say that matters. It’s what you do.

Please remember:e best way to get people to do stuff with you is to #rst join them in what they are already doing.

Assignment - 30 minutesYour client is a new company in it’s business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?

Assignment - 30 minutesYour client is a new company in it’s business sector. What will their business look like in 5-10 years? How can they embrace and use digital channels to attract more customers and “revolutionize” their business? How will they use digital media in “everyday-business” ?

Group 1 Finance / BankGroup 2 Record LabelGroup 3 Car-rentalGroup 4 Advertising agency

Most viewed video on YouTube. More than 160.000.000 views.

No secret formula

ank you for listening to me and inspiring me.

e-mail anton@lepetitgarcon.comphone +46 733 142934twitter antonsten

http://www.lepetitgarcon.comhttp://www.antonsten.com