A project of

Working Together To

TURN THE TIDEOn Childhood Obesity

@Zamzee

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What is Zamzee?

What is Zamzee?

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• Rapid Feedback

• Incentive Motivation

• Intrinsic Motivation

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• Rapid Feedback

• Incentive Motivation

• Intrinsic Motivation

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• Rapid Feedback

• Incentive Motivation

• Intrinsic Motivation

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8

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FOR INDIVIDUALS & GROUPS

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How do we TURN THE TIDE?

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Reimbursement = Sustainability

• Broader body of evidence

• Health outcomes

• Cost impacts

• Ideal evidence partners

• Pediatric weight management clinics with research

capacity

• Research trials with physical activity outcomes

TURNING THE TIDE

Invitation #1 – Building the Case

1. What outcomes must be demonstrated?

2. How can we reframe the cost discussion?

3. How can we best harness new technology and

behavior change?

4. What will it take for childhood obesity prevention

to become a covered benefit?

TURNING THE TIDE

Invitation #2 -- A Design Roadmap

• Childhood Obesity recommendation review in 2015

• Opportunity for Public Comment: Obesity and Weight

Management in Children and Adolescents: Screening and

Interventions

• Submit comments on the analytical framework by Nov 19

• Go to http://www.uspreventiveservicestaskforce.org

TURNING THE TIDE

Invitation #3

A project of

Continue the conversation@ Exhibit #316

and @Zamzee

Working Together To

TURN THE TIDEOn Childhood Obesity

A project of

A project of

SPARE SLIDES

$147B in Annual Healthcare Costs

Obesity Rates Have More than Tripled…

5.0

16.9

1971-74 2009-10

40% of Children Will Develop Type 2 Diabetes…

40%

0%

5%

10%

15%

20%

Childhood Obesity Rates

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Physical activity ages 9 – 15 years

Nader, Philip R., Bradley, Robert H., Houts, Renate M., McRitchie, Susan L., O’Brien, Marion (2008). Moderate-to-Vigorous Physical Activity From Ages 9 to 15 Years. JAMA, 300(3),

295-305.

THE SEDENTARY BEHAVIOR CRISIS

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0

20

40

60

80

100

120

140

Control Zamzee

Mo

de

rate

-vig

oro

us p

hysic

al a

ctivity

(min

ute

s / w

ee

k)

Kids using Zamzee

move 59% more

ZAMZEE WORKS

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SURGEON GENERAL’S WARNING:

Smoking Causes Heart Disease, Lung

Cancer, Emphysema and May

Complicate Pregnancy.

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IS SITTING THE NEW SMOKING?

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1964 Surgeon

General’s Warning

Research1940-50 Early studies link

smoking to cancer

1970s Research shifts to

how to quit/addiction

Healthcare

Communications

Public Policy

2010 ACA expands

access to cessationFocus on addiction creates

demand for interventions

SMOKING: MASS BEHAVIOR CHANGE

3,500

4,250

4,000 3,900

2,900

2,100

1,300

1950 1960 1970 1980 1990 2000 2010

Per Capita Cigarette Consumption (US, Adults)

1969 TV/Radio ads for

cigarettes banned

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COVERED BENEFIT

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