Working Mechanism of Pinterest & LinkedIn

Rajan ChhanganiMBA 2nd Sem.

JIET-SOM

Contents₽ Pinterest ₽ Overview₽ About Pinterest₽ Audience Intended₽ Women’s Pins by Category₽ Applications Pinterest Support ₽ Conclusion

₪ LinkedIn₪ Overview₪ About LinkedIn₪ Leaders₪ How it Works₪ Growth Time

Overview℗ Founded by Paul Sciarra, Evan Sharp, and Ben

Silbermann in March, 2010 at San Francisco, California, US.

℗Ben Silebermann is the current CEO of Pinterest

℗ Pinterest has more than 500 employees and has 70 million users worldwide.

℗ Pinterest is a Visual Discovery type of site where we can share images.

About Pinterest℗ Pinterest combines visual contents and sharing

who you are, two very important element of social media.

℗ Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. 

℗Pinterest acts as a personalized media platform. Users can browse the content of others on the main page.

Audience Intended℗ Pinterest’s users demographic is made up

mostly of women.

℗ Currently women make up about 80% of active users on Pinterest.  

℗ Male-focused category has been changing, for example the cars and bike category was added to attract men.

Women’s Pins by CategoryFood & Drink

DIY & CraftHome Decor

Hair & BeautyFashion

DesignKidsArt

WeddingsTravel

PhotographyFilms & Music

Health & FitnessEducation

HumourProductsAnimals

Outdoors

Invest Heavily in

Images

Add Social Buttons

Act as Community

Member

Pin Trends & Unique

Items

Engage Influencers

Applications Pinterest Support ℗ Pinterest’s can be use through the web, on

devices such as laptop or desktop computers.

℗ Pinterest can also be downloaded as an app on devices such as smart phones, iPod, iPads, or tablet  

Conclusion

℗ Pinterest’s is an image sharing catalog where you can share images according to your interest, style and tastes.

℗ you can also interact with other’s interest and makes others to follow you. 

Overview₪ LinkedIn was founded by Reid Hoffman Allen Blue on

December 14, 2002 at Mountain View, California, U.S

₪ Reid Hoffman is the chairman and Jeff Weiner is the current CEO of LinkedIn.

₪ LinkedIn reported more than 400 million acquired users in more than 200 countries.

₪ LinkedIn is available in 24 languages across the world.

About LinkedIn₪ LinkedIn is a business oriented social networking site.

₪ The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

₪ Basic membership for LinkedIn is free. Network members are called “connections.”

LeadersCompanies with most followers on LinkedIn (August 2014) m

0 1 2 3

Google

IBM

Microsoft

Apple

HP

Accenture

Deloitte

Oracle

Unilever

Shell

How It Works

How Does it Works

0

5

10

15

20

20

16

LinkedIn Pinterest

How many months did it take to reach first million users ?

THANK YOU