working lunch seminar series - social media strategies
DESCRIPTION
Presentation given to federal public servants on Thursday January 19, 2012TRANSCRIPT
working lunch seminar series
WE WILL START PROMPTLY AT 12:05
Social Media StrategiesJanuary 19, 2012
2
Your webinar hosts
Joe PetersPartner/Founder
Ellis WestwoodDirector of Project Innovation
Stephan TelkaConsultant
Welcome!
• Session will be muted
To ask questions:• Use the “raise hand” feature• Use “chat” feature
About Us1. Public Involvement2. Employee Engagement3. Stakeholder/Community Relations• 20 full time staff and broad associate network• 200+ initiatives since 2003
Our Approach
There is always a value to in-person
engagement.
Online participation
brings broader access and scale.
Social media provides new
opportunities and channels for
relationships.
Introductory Poll
What is your level of experience with social media?
Select your answer and click “submit”
Agenda
1. Look Inside2. The Big Three3. Audiences4. Everyday Content5. Hot Issues6. Establishing Order7. Hitting the Air
8. Start Stealing9. Sparks and Elgin10. Value Tattoo11. Locations12. Gamification 13. Protect Rights14. QR Codes
Look Inside
• Look at what is happening inside– Formally– Informally– Treasury Board– gcpedia
• (Primary focus today is on use of social media externally.)
The Big Three
• 1000s of social media apps• You need to investigate:– Facebook– Twitter– YouTube
Audiences
• Parse each of your audiences against the big three
• Demographics/Organizations• How do they fit?
Facebook Demographics
16,908,320 Canadian users
19%
24%
23%
17%
11%
7%
13-19 20-29 30-39 40-49 50-59 60-64
46%54%
Male Female
Everyday Content
• Now take some everyday content and parse against the big three.– Website– Announcements– Media Releases– Video
• May require a rethink of the communications release process.
• Short term may require unifying link to website
Hot Issues
• Now parse your organization’s hottest issues against the big three
• Now take the negative and positive feedback and parse against the big three
Establishing Order
• Put the top 3 in the order in which they provide utility/value to your organization
• For each start a list of opportunities and challenges with each tool.
Hitting the Air
• You need to think of a pilot• What could your org test/experiment with? • Need a project plan and need to consider the
full sequence of the PM lifecycle.• Consider the operational resource intensity.
Start Stealing
• Leverage work from other departments and agencies
• Need a terms of use for facebook? – Start with PHAC.
• Need a plan for YouTube?– Start with Veteran Affairs
• What to look at apps.gov in the US.
Sparks and Elgin
• PCO will want a plan with a clear rationale and business case
Value Tattoo
• Remember one thing, what is the value proposition of this.
• Be able to articulate why this is important.
Locations
• www.OurHealthOurFuture.gc.ca
• http://mashable.com/guidebook/
Gamification
Protect Rights
• Need a business case and rationale for internal access for social media
• Values and Ethics
Case Study #1: Our Health Our Future
Case Study #2: Digital Economy
QR Code