workforce development an economic development asset
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WORKFORCE DEVELOPMENT - AN ECONOMIC
DEVELOPMENT TOOL AND
THE BUSINESS SOLUTIONS MODEL
Solutions Through Teamwork
MEDA 2010 Economic Development Basic Course – October 7, 2010
What we will cover and why
Understanding The Workforce System Workforce Investment Act (WIA) Workforce Boards Why you need to understand and engage Roles of Federal, State, Regions, Education and
Unions
Your Role in the Workforce System Where do workforce and economic development align What are the opportunities for collaboration What are the challenges Business Solutions Professionals
What is Workforce Development?
"Workforce development consists of activities which increase the capacity of individuals to participate effectively in the workplace, thereby improving their productivity and employability."
The Workforce Development System
Workforce Investment Act Primer:
What It’s About
HISTORY
1935 - 1942 Works Progress Administration (WPA)
1962 Manpower Development and Training Act (MDTA)
1973 Comprehensive Employment and Training Act (CETA)
1978 Jobs Training Partnership Act (JTPA)
1998 Workforce Investment Act (WIA)
Purpose of WIA:
Enhance National Productivity and Competitiveness by:
Increasing Occupational Skill Levels Improving Quality of Workforce
Improve Lives of Workers by: Increasing Employment, Retention and Earning of
Participants
WIA Predecessors
Federal Control
Serve Job Seekers Only
Social Service Intent - helping people
“Silo” Programs
Boards Directly Provide Services
Services to Specific Target Groups
Workforce Board Composition
Chief Local Elected Officials (CLEOs) appoint Local Board Members:
Business Reps (must be board majority) Economic Development Community Based Organizations Local Education Labor Organizations Employment Services User/Organization Others As Determined Locally
Workforce Development Board Responsibilities
ResearchVisionCoordinationConveningLeveraging resourcesLeadership!
One Stop Service System
ProgramsWIA Title 1: Adult, Youth and
Dislocated WorkersEligibilityDocumentationService ProvisionTrackingReporting
One Stop Service System: Core Services
Intake and OrientationSkill & Interest AssessmentAccess to job listingsAccess to resume writing toolsLabor Market InformationWorkshops (job seeking, resume writing,
interviewing, etc.)Info on PartnersResource Room (computers, phones, etc.)
One Stop Service System: Intensive Services
More comprehensive assessments
Individual career and service planning
Individualized job readiness help
Case (Career) Management
One Stop Service System: Training
Michigan’s NWLB (tuition assistance for vocational / technical training)
Local flexibility / ability to narrow eligible occupations / industries (demand & high growth)
Community Colleges & Technical SchoolsOn The JobCustomized (including incumbent worker)Eligible Training Provider lists
One Stop Service System: Business Services (typical)
Business Needs Must Be Addressed in Local Plan
Provide Labor Market Information
Resource Room
Referrals
Job Postings
Business Solutions – A Michigan Model
Collaboration
Definition 1General: Cooperative arrangement in which two or more
parties (which may or may not have any previous relationship) work jointly towards a common goal.
Definition 2Knowledge management (KM): Effective method of
transferring 'know how' among individuals, therefore critical to creating and sustaining a competitive advantage.
Definition 3Negotiations: Conflict resolution strategy that uses both
assertiveness and cooperation to seek solutions advantageous to all parties. It succeeds usually where the participants' goals are compatible, and the interaction among them is important in attaining those goals.
Partnering
DefinitionEstablishing a long term win-win relationship
based on mutual trust and teamwork, and on sharing of both risks and rewards.
Partnering arrangement can be between labor and management, subordinates and the executive, suppliers and customers, and suppliers and suppliers.
The objective is to focus on what each party does best, by sharing financial and other resources, and establishing specific roles for each participant.
The Business Solutions Driving Philosophy
Business IS the primary customerEducation and Workforce Development IS
Economic DevelopmentPhilosophy IS backed by comprehensive
strategic partnerships and operational plans
Example of a Business Solutions Partnership Structure
Workforce Development
The Economic Developer drives
the demand side of the model
Workforce Development
prepares the labor force with their programs and
services
Education meets the demand with training programs
ALL PARTNERS WORK TOGETHER TO FOCUS ON AND SERVE BUSINESS
Economic Development Education
Common Challenges
TurfResistance to Change (Individuals
& Systems)Duplicative EffortsOrganizational Cultural DifferencesOrganizational SilosShort-Term Nature of Grant
Funding
The Demand Driven Model
Demand Supply
Partners Resources
What is demand?
•An urgent requirement or need•The state of being sought after
Economics • The desire to possess a commodity or make use of a service, combined with the ability to purchase it.
• The amount of a commodity or service that people are ready to buy for a given price: Supply should rise to meet demand.
• Along with supply, demand is one of the two key determinants of the market price.
What resources do you use to meet business demand?
Economic Development
• Block Grants• Tax Abatements• Site Selections• Business Growth• Brownfield Redevelopment• Retention Calls• Strategic Planning• Other…..
Education
•Michigan New Jobs Training Initiative• Curriculum Development• Customized Skills Training• Apprenticeship classes• Other….
Workforce Development
• On the Job Training• Incumbent Worker Training• Classroom Training• Skilled Workforce• Skills Upgrading• Apprenticeship creation• Customized Hiring Projects• Workforce Planning• Other….
Why Inventory Your Assets
• What resources can you deliver to the partnership
• Who is in your network
• What resources does your network have
• Who can deliver the solutions to your customer
• Can you deliver on your commitments
• What partners do you trust and rely on
• Who trusts and relies on you
• How will your resources blend with your partners
Understand your programs and services
Learn about your partners Talent Bank
Pre-Employment Testing
WOTC Identification
CRT Training
OJT Training
EEO/CDBG Tracking
Application Pre-Screening
EDJT Grants
Incumbent Worker Training
Resource Rooms
Tax Abatements
TRA/NAFTA Assistance
CDBG Grants
Employer Specific Job Fairs
Labor Market Research
BEST Processes
Lay-Off Aversion Projects
Education and Training Programs
Placement Assistance
Retention Call Programs
Veteran Employment Project
Area Labor Management Groups
Empowerment Zones
What does a Business Solutions Professional do?
Through discovery - identifies the need(s) ofthe customer – understanding their ownassets as well as their partners – assists inproviding solutions through their resources orby referrals to partners – - - dependent on thesituation and demand.
Why this approach?...
Prevent Michigan's traditional industries and jobs from leaving the state by adopting a surviving to thriving strategy
Support community-led efforts to prevent plant closings and lay-offs through the development of strategies that link economic development workforce, and education
Create a regional approach to implement these strategies and make a successful transition to new markets, new jobs, and talent development.
…Why this approach?
Assist Michigan businesses to retain workers, create
jobs, and operate competitively in the global market
and to attract new companies to Michigan. Growth situationsBusiness enhancement / layoff prevention
situationsAttraction situationsClosure situations
What we teach
How to use your resources to provide solutionsHow to create collaborative partnershipsHow to recognize opportunities for your customerHow to blend your resources with your partnersA different way of doing local and regional
businessAbout available resources from 21st Century
PartnersThe five proven BSP steps (Entry, Fact Finding ,
Solution Design, Implementation, Follow-up)
Purpose of the Workforce Development Proposal / Plan
Answers the question of “Can we, and will we be able to get a trained workforce”
It is a written business plan of action that the customer owns
It is a working document for all partners to follow.
It demonstrates coordination to your customer
It is a value added document for your customer and partners
Is it a Proposal or a Plan
A proposal is drafted to “suggest options”
A proposal may be done without a fact finding
A proposal is added to an attraction proposal
A plan is crafted with customer participation
A plan is endorsed by the customer
A plan is what the partners follow to deliver the commitments to the customer
Plans are to be flexible for quality control
Uses
Growth and Expansion ProjectsAttraction ProjectsLay-Off Prevention ProcessesAllows you to build a repository of BEST
Practices for future use.Plans can be activated or deactivated to serve
your customerIt enhances your economic development
proposals
Design…
Must be 6 or less pages in lengthUse 12pt or 14pt font Arial or Times New
RomanUse “Justify” AlignmentKeep it short and to the pointDesign it to offer solutions for your customerBold Print important information Always under promise and over deliverMaintain Confidentiality
…Design
1st Page use logos and add goal statement for project
Don’t use logos without permission
You can copy and paste customers logos from WEB sites
Remaining pages contain the element of the proposal
Elements
Background (who, what, why,)
Project Coordination (who, how)
Steps to achieve the project outcomes or
Recommended Solutions
Value added section when needed
Disclaimer Language
Process map for partners
Value Added
Factor in Projected Training DollarsEstimate value of usage of one stop centersStaff value for time spent on projectAny future IWT commitmentsWork Opportunity Tax Credit (WOTC)*?Other?(CAN NOT promise WIA Dollars when a
customer is closing another location and moving the work to your area)
Follow-up Letter
Produced at project completion
Remember some projects can take 1-2 years to complete
Write the letter to your partners and customers.
State the commitments made in the original plan
Summarize the value added and outcomes
Rules of the Road
Key decision maker is the author of the proposal
If you can’t deliver don’t promise itMaintain ConfidentialityWatch for legal issuesReview your proposal in-person Have customer sign WDP if possibleCoordinate with your partnersYour customer will see the proposal as
something special
Keys to Success
Identify your Local and Regional Partners
Communicate with those partners
Learn about what your partners do and respect their work
Work on Definable, Targeted Projects/Tasks
Play to Your State and Local Strengths and the Strengths of Your Partners
Create a Formal, On-going Process to Solve New Projects/Tasks
Lessons Learned
Burn your enemies listCommunicate with your partnersStay in your laneWhen you help people get what they want you
will get what you wantYou don’t need to be an expert in everything
(RP)Give away or share the creditCelebrate the successes Under promise and over deliverAlways have positive words for others
*The Work Opportunity Tax Credit (WOTC)
The Work Opportunity Tax Credit (WOTC) is a Federal tax credit incentive thatthe Congress provides to private sector businesses for hiring individuals fromtwelve target groups who have consistently faced significant barriers toemployment. The main objective of this program is to enable the targetedemployees to gradually move from economic dependency into self-sufficiency asthey earn a steady income and become contributing taxpayers, while theparticipating employers are compensated by being able to reduce their federalincome tax liability. WOTC joins other workforce programs that help incentivizeworkplace diversity and facilitate access to good jobs for American workers.http://www.doleta.gov/business/incentives/opptax/