work
DESCRIPTION
A selection of Work SamplesTRANSCRIPT
SELECT WORK
ROBBY GARFINKEL
WORK / HEALTHCARE
amrixWeb site engages and educates the user with interactive video.
CEPHALON
EXJADEPersons with Thalassemia, Sickle Cell Anemia, and MDS may suffer from iron overload because of10+ transfusions.
Featured on the home page is an application-like tool that helps the visitor identify with success stories, and delivers best suited information.
NOVARTIS
count me inJ&J’s managed-care diabetes prevention and rewards program for mid-to-large size corporations.
JOHNSON & JOHNSON
USER DASHBOARD
CIALISStrategic Website redesign based on patient insight, user testing, and site trends. Unique use of video and content integration.
LILLY
CIALISSimple “quick nav” lets users get to the most trafficked info in one click, as well dig deeper to “find out more.”
Background images change in a subtle slide-show style.
LILLY
msactivesourceTablet application that allows physicians to select content modules, and then send a custom PDF to patients and caregivers dealing with multiple sclerosis.
BIOGEN IDEC / ELAN
LANTUSMM&M Awards 2010 FinalistBest Branded Website
SANOFI-AVENTiS
There is no shortage of diabetes trackers in the iTunes App Store. However, none simplify the experience like the DIABETES MANAGER. Entering a blood glucose measure? Just 7 taps.
LANTUSSANOFI-AVENTiS
SAPHRISDesign takes the focus away from advertising, and presents physicians immediately with compelling data, and quick access to desired info and interactive tools.
MERCK & CO.
SAPHRISMobile mood tracker forBipolar I Disorder.
MERCK & CO.
PREVNARUnbranded prelaunch initiative. HTML5 Web app helps physicians consider vaccinating their aged 50+ patients for pneumonia.
PFIZER
ACIP RECOMMENDATION SCHEDULE
PATIENT EDUCATION TOOL
Palette was chosen to differentiate against Viagra, Levitra, and Cialis; to suggest passion and masculinity, and align with the look of men’s magazines (GQ, Esquire, Maxim, Men’s Health, etc.).
(dapoxetine)Unbranded prelaunch awareness “SexSmart” campaign for a first-to-market treatment for Premature Ejaculation (PE).
PRILIGY (dapoxetine) was not approved by the FDA, which required additional clinical studies. Work on the account ceased.
ORTHO-MCNEIL
BANNER AD CAMPAIGN
ILLUSTRATION: CYBELE PRITCHETT
MCNEIL
TYLENOLTYLENOL’s loyalists are moms and seniors. The rebranding strategy was to attract a younger, more active audience.
PHARMACIA
PROGAINEAfter 20 years on the market as a men’s shampoo to assist ROGAINE in the treatment of hair regrowth, PROGRAINE was relaunched as a womens’ beauty product.
The Website was inspired by fashion and style magazines in look and tone, and contained in-depth haircare advice beyond just product info.
WEBSITE - HOME PAGE
PHARMACIA
PROGAINEIndividual pages use magazine-like variety, making each page a fresh but familiar experience.
BEFORE
CRESTORRedesign based on extensive user-testing and click-tracking study.
ASTRA ZENECA
WORK / B2B-B2C
selectmindsselectminds is a leader in corporate social networking, with a suite of platforms designated for HR professionals.
Wrote and designed.
coveoWeb site redesign for coveo, a leader in next-generation enterprise search solutions.
WEBDIGRe-branding, GUI, and tool re-architecture for WEBDIG, wool.labs’ social media monitoring tool.
WOOL.LABS
moteevaWe all have those personal projects we never get around to, and make excuses as to why not. moteeva is a social mobile “to do” app that connects friends and encourages motivation over procrastination.
Brand identity, Web site, and app design.
HAUSALPENZImporter of rare wines & spirits from around the world. The Website is intended for retailers and service industry professionals, but open to the public.
WORK / LEISURE
DOS EQUIS XX“XX FEST” was proposed as a user-submitted short-film festival sponsored by Dos Equis. Films would be judged by both site members and industry professionals.
UGOPURINA
A peculiar project in which nearly nothing was known about the product, other than it was being marketed in the “wellness” category and it was code named “UGO”.
Logo, packaging, and Web site design.
visitnj.orgNJ TOURISM
Official New Jersey state tourism Web site.
Created for a pitch that was not won; however, several proposed features made it into the current site.
“EXPERIENCE” PLANNER
As part of the site, a unique “experience” planner helps visitors plan an ideal trip or vacation based on select criteria.
Custom module takes advantage of existing platforms, such as Expedia and Google Maps.
NJ TOURISM
visitnj.org
A luxury brand known worldwide for innovation and impeccable attention to detail.
TUMI has made efforts of good will with contributions to breast cancer research, and Doctors Without Borders with limited edition product offerings.
“It means the world to me,” is a programatic approach that would extended TUMI’s contributions into a sustained philosophy.
TUMI
MEDIA AGNOSTIC CONCEPT
BANNER
TUMIA luxury brand known worldwide for innovation and impeccable attention to detail.
TUMI has made efforts of good will with contributions to breast cancer research, and Doctors Without Borders with limited edition product offerings.
“It means the world to me,” is a programatic approach that would extended TUMI’s contributions into a sustained philosophy.
TUMI ECO-MAP
ONLINE ADVERTISING
TUMI.COM
MICROSITE
SOCIAL
CHARITY
E-CRM
MAG-ALOGUE
LIMITED-EDITIONGREEN BELT BAG
(ONLINE PURCHASE ONLY)
The re-design of the official New Jersey Lottery Web site was awarded after presenting an in-depth usability analysis of their current site at the time.
The designs took a clean, elegant approach compared to the rainbow over-dose of most state state lottery sites, that, to quote a 1978 Burt Reynolds movie, look like “Walt Disney threw up.”
NJ LOTTERY
MEDIA AGNOSTIC CONCEPT
LIBERTYSCIENCEThe Liberty Science Center in Jersey City, NJ had been closed for nearly two years. Over $100M from major investors and corporations went into rebuilding and re-inventing the LSC with a focus on elevating science for children ages 8-13 in ways that were inspiring, entertaining, and educational.
LIBERTYSCIENCE
MAGAZINE, RICH MEDIA AD
The Liberty Science Center in Jersey City, NJ had been closed for nearly two years. Over $100M from major investors and corporations went into rebuilding and re-inventing the LSC with a focus on elevating science for children ages 8-13 in ways that were inspiring, entertaining, and educational.
WORK / IDENTITY
BUSINESS CARD
i-FRONTIERAs Creative Director of i-FRONTIER (now Razorfish Health), designed and established brand identity: logo, custom font, business cards, and stationary.
chibi+chibiLogo and business card for local clothing designer specializing in small breed dogs.
steepLogo and business card steep tea house.
PHILLY TEMPSLogo and business card for temp staffing agency in Philadelphia.
