work session on the communication of statistics geneva, 29 june-1 july 2011 1 writing together maria...

1

Work Session on the Communication of StatisticsGeneva, 29 June-1 July 2011

Writing

TogetherMaria Jesus Vinuesa

[email protected]

2


Index:

1.- What is our objective?

2.- Background

3.- The project

4.- The change

5.- Conclusion

3


What is our objective?

Increase the use and understanding

of the statistical information

for all kind of audiences

4


Background

• Dissemination Unit(DU) in charge of INE publications

1. paper

2. PDF on the website

• DU collaborating with Subject Matter Unit (SMU)

5


DisseminatioUnit

SubjectMatterUnit

6


Background

• Decision of the Board of Directors e-zine: magaz-ine

• Making data meaningful guides very valuable

7


8


www.unece.org/stats/documents/writing/

Cómo hacer comprensibles los datos: Una guía para escribir sobre números

Cómo hacer comprensibles los datos: Una guía para presentar estadísticas

9


www.unece.org/stats/documents/writing/

Cómo hacer comprensibles los datos: Una guía para

comunicarse con los medios

10


10

current issues

almost a daily publication 200 per year

easy to understand

engaging heading (Twitter)

links to the source of information

The project: web Magaz-INE

Main characteristics

11


11

Articles:

1. Exclusively on the INE website.

2. 250-350 words, tables, graphs or maps

3. are ordered chronologically and thematically.

4. are signed by the author or authors (max 3)


12


12

Examples in other countries

• Germany

• Finland

• Italy

• Norway

• Netherlands

13


Web magazines: Germany

14


Web magazines: Finland


15

Italy

16


17


17

Revista web Magaz-INE

Graphs tables xls

GlosarySSB Norway

Other examples

18


18

CBS Netherlands

Temas

Text and graphs

Other examples

19


...

20


20


2 responsibles

Director of the e-zine (DU)

Theme editor (SMU)

both English and Spanish

21


21

What do we need to get it?

internal communication

planning in advance

support of the Board of directors¡¡

22


22

We need internal comunication

23


Planning Writing Publication

ReviewWebsite

November

Calendar

Theme Editors

Authors

1 week before publication

Author

Sends article

DirectorTheme Editor

YES NONeeds changes?

Designate

Supervised by the Board of Directors

Forrevision

24


People involved in the project o Resources

• Director of the magazine (DU)

• Theme editors (SMU)

• Authors (SMU)

• Webmaster (DU)

• Translators (DU)

• Board of Directors

25


25

What about the cultural change?

Statisticians are improving

their skills to writing

for the website!!

The most difficult

Aspect!!

26


How?

We are using Making data meaningful guides

We are giving courses on writing for the website

27


Writing for the website is not easy

Taking into account that Readers:

• scan text

• are impatient

• are skeptical

• avoid information overload

It is no easy reading from a computer¡

28


Writing for the website is not easy

Some tips:

• shorter sentences, words and paragraphs

• one idea per paragraph

• concise text

• the inverted pyramid style the most important first

• simple words

• good integration with the site design

29


Project risks:

1. Lack of interest or commitment on the part of the subject matter units ( non-fulfilment or delays)

2. Misuse of statistical information by the media and misinterpretation of INE attitude under different scenarios.

3. Burden for subject matter units. (2 articles per year per responsible)

30


Conclusions

• Making Data Meaningful guides very valuable

• We are just starting out

• We hope that by working and writing together,

web magaz-ine will be read by millions of people

31


Planning Writing Publication

ReviewWebsite

November

Calendar

Theme Editors

Authors

1 week before publication

Author

Sends article

DirectorTheme Editor

YES NONeeds changes?

Designate

Supervised by the Board of Directors

Forrevision

32


DisseminationUnit

SubjectMatterUnit

33


34


Dissemination Unit

SubjectMatterUnit

What we want

35


35

Conclusion

36


Interesting Links: Making data Meaningful guides:http://www.unece.org/stats/documents/writing/

Plain language govhttp://www.plainlanguage.gov/webPL/index.cfm

37


THANK YOU

FOR

YOUR ATTENTION

Maria Jesus Vinuesa

[email protected]

work session on the communication of statistics geneva, 29 june-1 july 2011 1 writing together maria...

Documents