work session on the communication of statistics geneva, 18-20 june 2014 maria jesus vinuesa...
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![Page 1: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/1.jpg)
Work Session on the Communication of Statistics Geneva, 18-20 June 2014
Maria Jesus Vinuesa ([email protected])INE-Spain
Statistical Pills
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
![Page 3: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/3.jpg)
Statistical Literacy Portal: Explica
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2010: INE started to work on a Statistical Literacy initiative
objective
-help people to become familiar with some basic concepts and so enhance the proper use of statistical information
-raise awareness of the statistical activity undertaken by the INE
![Page 4: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/4.jpg)
Facilitate the re-use of the information produced
Facilitate access to and the use of statistical data
Improve communication about the methods and the quality of the data
![Page 5: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/5.jpg)
Facilitate the re-use of the information produced
Facilitate access to and the use of statistical data
Improve communication about the methods and the quality of the data
Statistics as a scienceHistory of the statisticsGamesVideosApplications
Statistics as a scienceHistory of the statisticsGamesVideosApplications
Statistics as a scienceHistory of the statistics
GamesVideos
Applications
Statistics as a scienceHistory of the statistics
GamesVideos
Applications
![Page 6: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/6.jpg)
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
![Page 7: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/7.jpg)
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We have a channel INEDifusion
31Videos (16 in English), total 184,000 views
Different subjects:
Consumer Price Index
Labour Force Survey
Gross Domestic Product
National Statistics Institute
Census..
We have a channel INEDifusion
31Videos (16 in English), total 184,000 views
Different subjects:
Consumer Price Index
Labour Force Survey
Gross Domestic Product
National Statistics Institute
Census..
INE experience producing videos
![Page 8: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/8.jpg)
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184,000 views
![Page 9: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/9.jpg)
![Page 10: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/10.jpg)
• Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration
Characteristics of our videos:
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INE experience producing videos
We have found inspiration in other Statistical offices
Thanks!!!
![Page 11: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/11.jpg)
• Explain a statistical operation (CPI, GDP, Census..)• 3-4 minutes of duration
Characteristics of our videos:
11
INE experience producing videos
We have found inspiration in other Statistical offices
Thanks!!!
![Page 12: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/12.jpg)
• reach new users
• increase the visibility of our statistical operations
• enhance statistical literacy among the general public
Achievements:
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INE experience producing videos
![Page 13: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/13.jpg)
We are happy, but…
Feedback from some users
Too long
Not explain everything about the subject
a bit contradictory?
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INE experience producing videos
We have done some research and have got
some findings
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• 90% of the information that our brain receives is visual.
• In social networks and websites in general, users share more videos than other information.
• YouTube is the world’s second largest search engine.
• Audio-visual content represents 40% of the overall Internet traffic.
• more than 79% of people who use the Internet frequently watched various videos.
• 90% of the information that our brain receives is visual.
• In social networks and websites in general, users share more videos than other information.
• YouTube is the world’s second largest search engine.
• Audio-visual content represents 40% of the overall Internet traffic.
• more than 79% of people who use the Internet frequently watched various videos.
Advantages of developing video projects. General
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People demand this new language of communication It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.
Videos showing how our institution works help us to get closer to people, in particular to young people
People demand this new language of communication It allows us to reach high levels of dissemination at a very low cost and investing a reasonable amount of time and resources.
Videos showing how our institution works help us to get closer to people, in particular to young people
Advantages of developing video projects. INE perspective
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
![Page 17: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/17.jpg)
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the degree of attention on video usually decreases the longer the video is According to statistics: • After a minute watching a video, 56% of the audience is gone.
• average length of time a video is watched is 2.7 m
• The average advertisement length has been reduced
the degree of attention on video usually decreases the longer the video is According to statistics: • After a minute watching a video, 56% of the audience is gone.
• average length of time a video is watched is 2.7 m
• The average advertisement length has been reduced
Marketing studies: less is more
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182,500 views
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Total views for re gion Es tim ated av er age minutes watched
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Conclusion:We keep on investing on videos but we
need to adapt our videos to these evidences
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We decided to produce shorter videos
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Statistical pills
Experience +
Users feedback +
Studies +
“Less is more principle”
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
![Page 24: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/24.jpg)
It is a micro video (of less than 60 seconds) which
shows certain knowledge related to a Statistical topic
•Basic statistical concepts (proportions, rates..)
•Official Statistics definitions and procedures.
What is a statistical pill?
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• Introduction to Explica• INE experience producing videos• Marketing studies: less is more• Statistical pills• How do we produce the videos?• Next steps
Statistical Pills
![Page 27: Work Session on the Communication of Statistics Geneva, 18-20 June 2014 Maria Jesus Vinuesa (mjvinuesa@ine.es)mjvinuesa@ine.es INE-Spain Statistical Pills](https://reader036.vdocuments.us/reader036/viewer/2022062407/56649db15503460f94aa049e/html5/thumbnails/27.jpg)
How do we produce the videos?
Stages:
1. Choosing the topic
2. Writing the script
3. Recording the audio
4. Editing the video
5. Checking it
6. Uploading it on YouTube
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Next statistical pills
• Consumer Price Index and the Harmonised Index of Consumer Prices in EU (HICP)
• At-risk-poverty threshold rate
• Microdata, what for?
•The purchasing power parities and purchasing power standards
•Economically active/inactive persons; employed/unemployed
•the concept of seasonal adjustment of short-term indicators
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Thank you for your attention